Destination Marketing for Economic Growth

Manages and allocates funding to support the development of tourism-related facilities and improvements to infrastructure that benefit the regional tourism industry.

Runs regional, national, and international marketing campaigns to promote tourism in the Finger Lakes through the "Explore Finger Lakes" brand.

Operates a membership network of over 540 tourism-related businesses and organizations in the Finger Lakes region to foster collaboration and regional development.

Organizes and hosts the CMoG Summer of Wonder event annually from May 23 to September 7, 2026, offering cultural and artistic programming.

Runs a 90-minute round-trip scenic train experience from Waterloo, including seasonal wine train excursions with curated wine tastings and charcuterie boxes from Seneca Lake wineries, available from late May through September.

Plans and promotes a series of LGBTQ+ pride events including the FLX Pride Festival, Rochester Pride Parade & Festival, and Naples NY Pride Celebration, featuring performances, vendors, food, and community activities.

Preparing to organize and promote events in 2026 to celebrate the 250th anniversary of the adoption of the Declaration of Independence.

Creates blog content featuring insider information on destinations, events, and lesser-known facts about the Finger Lakes to engage potential visitors.

Identifies and promotes ten destinations in the Finger Lakes region that demonstrate exceptional hospitality and visitor experiences.

Offers information and promotion of recreational activities at state parks in the Finger Lakes region, including hiking, camping, swimming, waterfall viewing, and guided tours.

Offers comprehensive travel planning resources on attractions, lodging, dining, wineries, breweries, cideries, and distilleries to support visitation to the Finger Lakes region.

Played a foundational role in organizing the Windmill Farm and Craft Market, including hosting a community meeting in 1986, selecting a site, and launching the market in 1987 with over 80 vendors.

Operates multiple self-guided visitor trails including the 90-mile Inspirations Trail showcasing public art and murals, and the Bloom Trail highlighting seasonal spring flora in natural settings.

Organizes and hosts annual public events such as the Tree Peony Festival at Linwood Gardens over three weekends in May and commemorative beverage programs tied to national milestones like America’s 250th anniversary.

Operates a permanent Story Walk with 16 kiosks at Vitale Park featuring rotating monthly displays of children's book pages for public reading.

Manages and promotes the LivCo Libation Loop, a curated trail connecting 12 local breweries, wineries, and distilleries in Livingston County, including through a digital passport via the Visit LivCo app and commemorative merchandise incentives.

Facilitates access to outdoor recreation including biking, hiking, kayaking, canoeing, white water rafting, hunting, golfing, skiing, snowshoeing, and snowmobiling, and promotes attractions like Minnehan's Fun Center and hot air balloon rides over Letchworth State Park.

Offers comprehensive travel planning support through visitor guides, maps, e-bike rentals, lodging and dining information, and online resources to promote tourism in the Genesee River Valley region.