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ONEIDA LAKE EAST SHORE MERCHANTS ASSOCIATION INC

SYLVAN BEACH, NY · EIN 161471392 · Form 990EZ · FY2025 · NTEE S41 · Community Improvement · Micro (<$100K) · sylvanbeachny.com
revenue
$67K
expenses
$74K
net assets
$18K
employees
mission · from form 990

TO PROMOTE THE GENERAL WELFARE OF THE COMMUNITY AS A WHOLE THROUGH COMMUNITY FUNCTIONS AND ACTIVITIES FOR THE BETTERMENT AND ADVANCEMENT OF THE COMMUNITY AS A WHOLE.

profile · synthesized from sources

The website content describes Sylvan Beach Tourism, a tourism promotion entity for a resort community on Oneida Lake in New York. It provides visitor information about beach access, boating, fishing, events, and local amenities. The site does not describe the activities or structure of the ONEIDA LAKE EAST SHORE MERCHANTS ASSOCIATION INC, despite the IRS 990 indicating that organization exists.

named programs · 4 · from sources

What they call their work

Beach Information and Access
Provides public access to Sylvan Beach with restrooms, picnic areas, and swimming areas; enforces rules regarding alcohol, dogs, and grilling
Boating and Water Access
Manages public access points and docking for Oneida Lake, including marinas and boat launches across multiple counties
Events and Entertainment
Organizes seasonal events including Pirate’s Weekend, Canal Fest, Summer Games, concert series, and classic car cruises
Fishing Promotion and Events
Supports recreational fishing including walleye tournaments, ice fishing events, and species information for anglers
activities · 6 groups

What they do

  • Community Festival & Event Production 2 activities
    • Hosts weekly recreational and cultural events
      Manages regular weekly events including Bikes At the Beach, Classic Car Cruise nights, and the Summer Concert Series to engage residents and visitors.
    • Organizes and promotes annual community events
      Plans and hosts recurring weekend events such as Pirate's Weekend, Canal Fest Weekend, and Summer Games Weekend to attract visitors and support local businesses.
  • Historic Site Designation Advocacy 1 activity
    • Advocates for Sylvan Beach community interests
      Represents the Sylvan Beach community by promoting its events and securing historical recognition, such as the listing of the Sylvan Beach Union Chapel on state and national historical registers.
  • Membership Program Administration 1 activity
    • Operates a public membership program
      Offers a membership program open to the public to support community engagement and organizational sustainability.
  • Visitor Information and Trip Planning Services 1 activity
    • Provides access to local resort amenities
      Offers information and access to restaurants, gift shops, rental cottages, and an amusement park as part of the Sylvan Beach resort community.
  • Recreational Boating and Sailing Programs 1 activity
    • Supports recreational fishing on Oneida Lake
      Facilitates access to fishing for species such as walleye and largemouth bass, including hosting the Annual Walleye Game Fishing Tournament each May and the Oneida Lake Ice Fishing event in winter.
  • Uncategorized 1 activity
    • Promotes local dining and nightlife
      Supports local restaurants and bars by promoting dining options, drink specials, and events hosted by these establishments throughout the year.
financials · form 990EZ · fy2025
revenue
Total revenue$67K
Contributions & grants
Program service revenue$53K79%
Investment income
Other revenue
expenses
Total expenses$74K
Program expenses
Admin / overhead
Fundraising
Salaries & benefits
Grants paid out
balance sheet
Total assets$18K
Cash
Investments
Liabilities
Net assets$18K
6 years on record · 2020–2025 · YoY revenue -12.6%
relationships · 15

Who they work with

  • Canal View Cafe Partner — Partner business featured in promotional materials on the website.
  • Marion Manor Marina Partner — Partner marina offering two-cycle gas mix pump for watercraft on Oneida Lake.
  • ONEIDA LAKE EAST SHORE MERCHANTS ASSOCIATION INC Network — Implied membership association for merchants on the east shore of Oneida Lake, referenced through event naming ("The East Shore Allstars") and alignment with Sylvan Beach tourism activities
  • Oneida Lake Marina Partner — Partner marina providing boat launch and fuel services on Oneida Lake.
  • South Shore Nautical Partner — Partner providing kayak and paddle boat rentals for recreation on Oneida Lake.
  • Spaghetti Factory Partner — Features Spaghetti Factory as a highlighted restaurant in promotional materials.
  • Sylvan Beach Supply Co Partner — Partner providing water equipment rentals in the Sylvan Beach area.
  • Sylvan Beach Union Chapel Partner — Collaborates as a venue for wedding ceremonies promoted by Sylvan-Verona Beach Tourism.
  • Sylvan Verona Beach Resort Association Partner — Collaborates with the tourism website to promote Sylvan Beach events and community offerings.
  • Sylvan-Verona Beach Tourism Partner — Collaborates on promoting fishing events and tourism activities in Sylvan Beach.
  • Sylvan-Verona Beach Tourism Partner — Collaborates on tourism promotion and event programming in the Sylvan Beach area.
  • The Palms Partner — Partner establishment highlighted in website advertisements.
  • Three Pines Marina Partner — Partner offering pontoon and fishing boat rentals on Oneida Lake.
  • Village of Sylvan Beach Government — Administers parking permits and enforces paid parking regulations within the village.
  • Village of Sylvan Beach Government — Collaborates on beach operations, parking management, and public facilities
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Community Engagement as Visitor Attraction
    methodology: community-engagement
    By promoting year-round local events and leveraging social media to highlight fishing and other activities, the association strengthens community engagement and attracts visitors, because active, visible community life increases the destination’s appeal and repeat visitation.
  • Revenue-Managed Access for Sustainable Tourism
    methodology: seasonal-parking-revenue
    By implementing seasonal paid parking, the association manages visitor access during peak times and generates operational revenue, because controlled access prevents overcrowding while funding community services and infrastructure.
  • Tourism-Driven Economic Development
    methodology: recreation-based_tourism
    By promoting Oneida Lake as a recreational and tourism destination, the association increases visitor engagement and supports local businesses, because concentrated tourism activity generates revenue and sustains seasonal economic vitality.