irs program accomplishments · form 990 part iii · fy2023
What they reported doing
- #1 primary $12KIN THE HEART OF THE GENESEE RIVER VALLEY, LIVINGSTON COUNTY, NEW YORK WILL BE IN THE PATH OF TOTALITY FOR THE GREAT NORTH AMERICAN ECLIPSE - A TOTAL SOLAR ECLIPSE ON MONDAY, APRIL 8, 2024. LIVCOSOL.COM IS YOUR INFORMATION HUB FOR THE 2024 SOLAR ECLIPSE AND WILL SERVE AS A RESOURCE FOR LOCALS AND VISITORS TO HAVE A SAFE AND ENJOYABLE ECLIPSE VIEWING EXPERIENCE.
named programs · 3 · from sources
What they call their work
2024 Solar Eclipse Initiative
Marketing and informational campaign centered on the April 8, 2024 total solar eclipse, positioning Livingston County as a prime viewing destination.
LivCo Libation Loop
A self-guided trail featuring 12 local breweries, wineries, and distilleries offering commemorative beverages and special rewards for participation.
Tree Peony Festival
Annual event at Linwood Gardens celebrating the blooming of over 600 tree peonies with public access and guided tours.
activities · 7 groups
What they do
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Nature Preserve Management and Public Access 1 activity
- Develop and manage self-guided thematic trailsOperates multiple self-guided visitor trails including the 90-mile Inspirations Trail showcasing public art and murals, and the Bloom Trail highlighting seasonal spring flora in natural settings.
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Public Garden Tours and Events 1 activity
- Host seasonal and cultural tourism eventsOrganizes and hosts annual public events such as the Tree Peony Festival at Linwood Gardens over three weekends in May and commemorative beverage programs tied to national milestones like America’s 250th anniversary.
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Craft Beverage Tourism Trails 1 activity
- Operate and promote the LivCo Libation Loop trailManages and promotes the LivCo Libation Loop, a curated trail connecting 12 local breweries, wineries, and distilleries in Livingston County, including through a digital passport via the Visit LivCo app and commemorative merchandise incentives.
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Outdoor Recreation Access Promotion 1 activity
- Operate family-friendly and recreational visitor attractionsFacilitates access to outdoor recreation including biking, hiking, kayaking, canoeing, white water rafting, hunting, golfing, skiing, snowshoeing, and snowmobiling, and promotes attractions like Minnehan's Fun Center and hot air balloon rides over Letchworth State Park.
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Visitor Information and Trip Planning Services 1 activity
- Provide visitor information and travel planning servicesOffers comprehensive travel planning support through visitor guides, maps, e-bike rentals, lodging and dining information, and online resources to promote tourism in the Genesee River Valley region.
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Public Astronomy & Space Science Education 1 activity
- Support special event tourism with public information hubsOperated an information hub (livcosol.com) to support safe and enjoyable public viewing of the April 8, 2024 total solar eclipse in Livingston County, NY.
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Uncategorized 1 activity
- Maintain permanent public storytelling installationsOperates a permanent Story Walk with 16 kiosks at Vitale Park featuring rotating monthly displays of children's book pages for public reading.
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financials · form 990 · fy2025
revenue
Total revenue$467K
Contributions & grants$455K97%
Program service revenue$7K1%
Investment income$00%
Other revenue$5K
expenses
Total expenses$337K
Program expenses92%
Admin / overhead8%
Fundraising0%
Salaries & benefits$0
Grants paid out$0
Largest expense lineFacilities
balance sheet
Total assets$519K
Cash$162K
Investments$0
Liabilities$74K
Net assets$445K
Liquid reserves5.8 mo
4 years on record · 2021–2025 · YoY revenue -18.8%
leadership · form 990 part vii · fy2025
Who runs it
paid leadership · 2
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| KELLY BURNS | DIRECTOR OF TOURISM (THRU JUNE 2025) | 35 | $59K |
| ASHLEY FREEMAN COMEAU | DIRECTOR OF TOURISM (EFFECTIVE SEPT 2025)) | 35 | $24K |
board members · 8
- CHIC YODER — BOARD MEMBER
- DONALD WESTER — BOARD MEMBER
- JAMES SHELLY — BOARD MEMBER
- MATTHEW COLE — BOARD MEMBER
- MICHAEL FALK — SECRETARY
- WILLIAM BACON — PRESIDENT
- WILLIAM WADSWORTH — VICE PRESIDENT
- WILLIAM WATERHOUSE — TREASURER
relationships · 72
Who they work with
- Adventure Calls Outfitters Partner — Provides whitewater rafting excursions in Letchworth State Park.
- Autism Nature Trail Partner — Partner trail promoted for inclusive outdoor experiences.
- Avon Free Library Partner — Partner library promoted for interactive family events and programs.
- Avon Park Theater Partner — Partner venue included in list of local cultural attractions.
- Avon Vintage Drive-In Partner — Partner venue included in curated list of family entertainment options.
- Backyard Barnyard Partner — Partner venue promoted for farm-based activities and animal interactions.
- Balloons Over Letchworth Partner — Offers hot air balloon rides over Letchworth State Park for scenic views.
- Battle Street Brewery Partner — Participating location on the LivCo Libation Loop trail.
- Battle Street Brewery Partner — Partner in the Livingston Libation Loop promoting craft beer and local tourism
- Bloom Saloon at Culture Gardens Partner — Featured micro flower farm in Avon, NY offering fresh cut flowers and seasonal subscriptions via self-serve shop.
- BrickInn Partner — Partner bed and breakfast offering historic accommodations and locally sourced breakfasts for visitors.
- Camp Cherith Partner — Partner camp promoted for youth adventure and outdoor programming.
- Camp Stella Maris Partner — Partner camp promoted for youth overnight and day camp experiences.
- Crooked Barn Brewery Partner — Participating location on the LivCo Libation Loop trail.
- Dansville Gliders Partner — Partner organization promoted for family entertainment at Babcock Park.
- Deer Run Winery Partner — Participating location on the LivCo Libation Loop trail.
- Deer Run Winery Partner — Partner in the Livingston Libation Loop promoting wine and local tourism
- Dogwood Trading Company Partner — Partner gift store promoted for children's books, games, and crafts.
- Dublin Corners Farm Brewery Partner — Participating location on the LivCo Libation Loop trail.
- Dublin Corners Farm Brewery Partner — Partner in the Livingston Libation Loop promoting farm-based craft beer and local tourism
- Fairy Doors of Dansville Partner — Partner attraction promoted to encourage whimsical exploration of downtown Dansville.
- Genesee Country Village & Museum Partner — Partner living history museum promoted for immersive educational experiences.
- Glen Iris Inn Partner — Partner dining venue promoted within Letchworth State Park.
- Harvey Swimming Pool at Letchworth State Park Partner — Partner facility promoted for family swimming access.
- Hillside Gardens Partner — Featured botanical retreat and plant stand in Springwater, NY offering flowers and vegetable plants.
- Humphrey Nature Center Partner — Partner center promoted for nature education and family visits.
- Ice Cream Island Partner — Partner business promoted for family-friendly ice cream experiences.
- Into the Mystic Blooms Partner — Featured field-to-vase flower farm cultivating heirloom and native flowers in Fowlerville, NY.
- J.D. Steele Farms Partner — Featured family farm in Avon, NY included in the Bloom Trail for seasonal flower and farm experiences.
- Jereko Gear Partner — Local shop offering e-bike rentals and sustainable adventure gear at the LivCo Basecamp.
+ 42 more
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Four-Season Destination Brandingmethodology: four-season tourism developmentBy marketing Livingston County as a year-round destination with diverse recreational opportunities across all seasons, we increase overall visitation and reduce seasonality gaps because consistent messaging expands the perceived travel window and attracts outdoor enthusiasts in every season.
- Local Economic Multiplier through Visitor Spendingmethodology: shop-local-economic-developmentBy directing tourists to locally owned businesses, farms, and beverage producers, we amplify local economic impact because visitor spending circulates within the community, strengthening small businesses and incentivizing quality, place-based offerings.
- Seasonal and Agritourism Activationmethodology: seasonal agritourismBy aligning tourism promotion with seasonal events and agricultural cycles, we drive repeat visitation and support local producers because time-limited experiences (e.g., bloom seasons, harvest festivals) create urgency and highlight authentic regional identity.
- Story-Based Regional Promotionmethodology: creative placemakingBy using storytelling and creative placemaking (e.g., themed trails, public art) to frame the region as a cohesive narrative experience, we enhance visitor curiosity and exploration because narrative context transforms isolated attractions into a compelling journey.
- Themed Experiential Itinerariesmethodology: experiential_tourismBy curating and promoting themed itineraries that combine outdoor recreation, local dining, historic charm, and craft beverage experiences, we increase visitor engagement and length of stay because immersive, story-driven travel planning simplifies decision-making and creates memorable, shareable experiences.