named programs · 4 · from sources
What they call their work
Blog and Content Series
Curates lifestyle and pairing content such as movie-night wine pairings and holiday guides to promote Cayuga Lake wines
Cayuga Lake Wine Trail Events
Organizes seasonal and themed events across member wineries including Bacon on the Lakein, Wine & Herb, and Holiday Shopping Spree to drive visitation and engagement
Maps & Brochures
Provides visitor resources including trail maps and brochures to support self-guided wine tours
Wine Wednesday Podcasts
Produces educational and promotional podcast content highlighting wine pairings, member wineries, and regional offerings
activities · 3 groups
What they do
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Wine Industry Promotion & Education 3 activities
- Distributes promotional and educational materials for wine tourismProduces and distributes the Vino Visa Coupon Book with tasting and purchase incentives, publishes seasonal wine pairing guides (e.g., Thanksgiving, Easter), and offers digital recipe collections to enhance visitor engagement and support member wineries.
- Organizes seasonal and themed wine-tasting eventsHosts recurring events such as Sips & Spells (fall), Jingle & Mingle (holiday), Valentine’s-themed pairings, bacon and spicy food pairings, and teacher appreciation tastings, offering souvenirs, multiple tastings, and curated experiences at member wineries.
- Produces educational and promotional media contentCo-hosts the monthly 'Wine Wednesday' podcast with FingerLakes1.com and produces special edition wines with cause-related messaging, such as a dry rosé in partnership with Hope for Heather to raise awareness about ovarian cancer.
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Visitor Information and Trip Planning Services 2 activities
- Promotes regional wineries through curated visitor resourcesProvides downloadable brochures, maps, winery information, and local amenities to guide visitors exploring the Cayuga Lake Wine Trail, helping them select from over 130 Finger Lakes wineries for a personalized touring experience.
- Provides visitor planning and tourism coordination servicesOffers curated information on accommodations, local attractions, and partner packages to help visitors plan comprehensive trips along the Cayuga Lake Wine Trail, enhancing tourism experiences through local expertise.
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Craft Beverage Tourism Trails 1 activity
- Supports regional wine industry advocacy and recognitionAssisted in securing the Cayuga Lake American Viticultural Area (AVA) designation in 1987 and promotes member wineries whose wines have earned over 6,000 national and international medals, enhancing regional credibility and visibility.
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financials · form 990 · fy2025
revenue
Total revenue$229K
Contributions & grants$89K39%
Program service revenue$3K1%
Investment income$00%
Other revenue$137K
expenses
Total expenses$229K
Program expenses90%
Admin / overhead10%
Fundraising0%
Salaries & benefits$75K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$134K
Cash$117K
Investments$0
Liabilities$3K
Net assets$131K
Liquid reserves6.1 mo
6 years on record · 2020–2025 · YoY revenue +18.9%
leadership · form 990 part vii · fy2025
Who runs it
board members · 9
- CAMERON HOSMER — DIRECTOR
- COLE WILSON — TREASURER
- DAVID PITTARD — VICE PRESIDE
- J THOMAS CHALLEN — PAST PRESIDE
- JON CUPP — DIRECTOR
- JOSEPH GOBER JR — DIRECTOR
- MARK RENODIN — SECRETARY
- STEPHANIE HOUCK — DIRECTOR
- WILLIAM MARTIN — PRESIDENT
relationships · 46
Who they work with
- Americana Vineyards Partner — Member winery hosting Sunday afternoon concerts.
- Auburn Public Theater Partner — Featured attraction linked from the Cayuga Lake Wine Trail website as part of regional trip planning resources.
- Buttonwood Grove Partner — Joined the Cayuga Lake Wine Trail in 2005.
- Buttonwood Grove Partner — Member winery featured on the Cayuga Lake Wine Trail.
- Buttonwood Grove Winery Partner — Features cabin stays at Buttonwood Grove Winery as part of the Cayuga Lake Wine Trail experience.
- Buttonwood Grove Winery Partner — Member winery hosting book swaps, tours, tastings, and seasonal events.
- Cayuga Lake American Viticultural Area Network — Member organization promoting wineries within the Cayuga Lake AVA.
- Cayuga Lake Boat Rentals Partner — Partner listed on the Cayuga Lake Wine Trail website; provides boat rentals with access to multiple wineries on Cayuga Lake.
- Cayuga Lake Wine Trail Network — Member organization of the Cayuga Lake Wine Trail network that participates in and promotes regional wine trail events.
- Cayuga Lake Wine Trail Network — Member organization promoting wineries along Cayuga Lake.
- Deer Haven Park Partner — Featured attraction on the Cayuga Lake Wine Trail website for visitors planning regional activities.
- Discover Cayuga Lake – Boat Tours Partner — Boat tour operator listed on the Cayuga Lake Wine Trail website as a regional attraction.
- Finger Lakes Cider House Partner — Featured cider house listed on the Cayuga Lake Wine Trail website as a regional attraction.
- Finger Lakes Cider House Partner — Includes overnight accommodations at the Finger Lakes Cider House as a destination within the Cayuga Lake Wine Trail.
- FingerLakes1.com Partner — Co-produces the monthly podcast 'Wine Wednesday' with the Cayuga Lake Wine Trail.
- Greater Ithaca Art Trail Partner — Art-focused tourism trail listed on the Cayuga Lake Wine Trail website as a regional attraction.
- Hope for Heather Partner — Collaborates with Montezuma Winery to support ovarian cancer awareness through a co-branded wine product.
- Hosmer Partner — Joined the Cayuga Lake Wine Trail in 1986.
- Hosmer Winery Partner — Member winery hosting events such as Mardi Gras and Pi(e) Day tastings.
- Johnson Museum of Art Partner — Museum listed on the Cayuga Lake Wine Trail website as a cultural attraction for visitors.
- Knapp Partner — Joined the Cayuga Lake Wine Trail in 1984.
- Knapp Winery Partner — Member winery hosting events including aphrodisiac wine dinners and music series.
- Lakeshore Partner — Joined the Cayuga Lake Wine Trail in 1983 as one of the original five wineries.
- Long Point Partner — Joined the Cayuga Lake Wine Trail in the 1990s.
- Long Point Winery Partner — Member winery featured on the Cayuga Lake Wine Trail.
- Mackenzie-Childs Aurora Partner — Home décor brand and destination in Aurora, NY, featured on the Cayuga Lake Wine Trail website as a regional attraction.
- Montezuma Partner — Joined the Cayuga Lake Wine Trail in 2003.
- Montezuma Winery Partner — Member winery hosting events such as fudge and wine pairings and pet-friendly gatherings.
- Muranda Cheese Company Partner — Artisan cheese producer listed on the Cayuga Lake Wine Trail website as a regional attraction.
- Myer Farm Distillers Partner — Farm distillery using organic grain from its own farm, featured on the Cayuga Lake Wine Trail website.
+ 16 more
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Collective Marketing for Regional Economic Developmentmethodology: collective_promotionBy uniting member wineries in collaborative marketing and promotion, the organization amplifies regional visibility and visitor attraction, because shared identity and joint efforts generate greater impact than individual wineries can achieve alone.
- Curated Experiential Tourism to Enhance Visitor Engagementmethodology: experiential_event_programmingBy curating winery access and designing themed, integrated experiences—such as food, wine, music, and seasonal events—the organization transforms simple visits into compelling regional experiences, because structured, personalized, and multi-sensory programming increases visitor attraction, satisfaction, and economic return.
- Member-Led Cooperative Model for Sustainable Operationmethodology: member-led-cooperative-modelBy operating as a member-driven cooperative, the organization sustains itself through shared resources, labor, and expertise, because collective ownership and responsibility ensure long-term viability without reliance on external management.