irs program accomplishments · form 990 part iii · fy2025
What they reported doing
- #1 primary $0WINE TRAIL EVENTS WHICH FOSTER THE BUSINESSES OF THE SHAWANGUNK WINE TRAIL. THESE MAJOR EVENTS INCLUDE HUDSON VALLEY WINE TASTING PASSPORT, EARTHDAY AT THE WINERIES, AND HOLIDAY FINERIES. THESE EVENTS PROMOTE THE SHAWANGUNK WINE TRIL AND BRING TOURISM TO WINERIES.
named programs · 4 · from sources
What they call their work
EarthDay at the Wineries
Annual spring event celebrating sustainability and environmental stewardship at member vineyards and wineries.
Holiday Fineries
Winter event series featuring seasonal tastings, food pairings, and holiday-themed activities at member locations.
Hudson Valley Wine Tasting Passport
Seasonal event program allowing visitors to sample wines at multiple member wineries across the Shawangunk Wine Trail.
Wine Trail Tourism Partner Program
Initiative to enroll and promote lodging, transportation, and local experience providers as official partners of the wine trail.
activities · 4 groups
What they do
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Craft Beverage Tourism Trails 3 activities
- Conducts marketing and advertising to promote member wineries and regional tourismExecutes marketing campaigns, including digital outreach, printed brochures distributed to over 120,000 recipients, and visibility through a website with over 100,000 annual visits, to promote the Shawangunk Wine Trail and its member businesses.
- Operates a craft beverage trail promoting regional wineries, distilleries, and cideriesManages the Shawangunk Wine Trail, a craft beverage trail featuring thirteen member wineries, distilleries, and cideries in New York's Hudson River Region, promoting the region’s terroir, history, and natural beauty since 1984.
- Provides wine tasting passport program with savings and access at member locationsOffers a Hudson Valley Wine Tasting Passport that provides savings and access to tasting flights at 13 participating wineries; unused visits can be transferred to another person aged 21 or older.
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Business Member Promotion Services 1 activity
- Offers tourism partnership program to support regional businessesProvides tourism partnership opportunities that offer marketing exposure through social media, email newsletters, printed brochures, and event participation to help regional businesses benefit from visitor spending and projected growth.
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Wine Industry Promotion & Education 1 activity
- Organizes and hosts wine trail events to promote member wineries and regional tourismProduces annual events such as Hudson Valley Wine Tasting Passport, Earthday at the Wineries, Holiday Fineries, Pasta Primo Vino, Around the World, Bounty of the Hudson, and Wreath Fineries to support member wineries and attract visitors to the region.
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Visitor Information and Trip Planning Services 1 activity
- Provides visitor information and referrals for lodging, transportation, and local experiencesOffers curated information and direct referrals for lodging, transportation options including designated driver services, and local farms, markets, restaurants, and experiences to support visitor planning and regional tourism.
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financials · form 990 · fy2025
revenue
Total revenue$149K
Contributions & grants$38K26%
Program service revenue$110K74%
Investment income$5620%
Other revenue$0
expenses
Total expenses$188K
Program expenses0%
Admin / overhead0%
Fundraising0%
Salaries & benefits$55K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$116K
Cash$113K
Investments$0
Liabilities$6K
Net assets$111K
Liquid reserves7.2 mo
6 years on record · 2020–2025 · YoY revenue +15.3%
leadership · form 990 part vii · fy2025
Who runs it
board members · 4
- DANIEL HEAVENS — VICE PRESIDE
- JACQUELINE FERRARI HEAVENS — TREASURER
- MARYGIULIA CAPOBIANCO — PRESIDENT
- YANCEY MIGLIORE — SECRETARY
relationships · 81
Who they work with
- 13 wineries, distilleries, and cideries Network — Network of independently owned and operated member businesses that comprise the Shawangunk Wine Trail.
- A Hudson Valley Limousine Partner — Transportation partner for the Shawangunk Wine Trail
- A Hudson Valley Limousine Partner — Transportation partner providing limousine and town car services for events and wine trail visits.
- Active Lifestyle Tours Partner — Tour services partner for the Shawangunk Wine Trail
- Active Lifestyle Tours, LLC Partner — Transportation partner offering wine tour services and customized itineraries for visitors to the Shawangunk Wine Trail.
- Americas Best Value Inn New Paltz Partner — Budget-friendly lodging partner in New Paltz serving wine tasters, hikers, and visitors to SUNY New Paltz.
- America’s Best Value Inn of New Paltz Partner — Partner lodging provider for the Shawangunk Wine Trail
- Angry Orchard Partner — Member of the Shawangunk Wine Trail
- Angry Orchard Partner — Participating winery in the Hudson Valley Wine Tasting Passport program.
- Applewood Winery Partner — Member of the Shawangunk Wine Trail
- Applewood Winery Partner — Participating winery in the Hudson Valley Wine Tasting Passport program.
- Artisan Stays Partner — Boutique short-term rental partner offering curated guest experiences near the Shawangunk Wine Trail.
- Artisan Stays Partner — Partner lodging provider for the Shawangunk Wine Trail
- Benmarl Winery Partner — Member of the Shawangunk Wine Trail
- Benmarl Winery Partner — Participating winery in the Hudson Valley Wine Tasting Passport program.
- Brotherhood, America’s Oldest Winery Partner — Member of the Shawangunk Wine Trail
- Brotherhood, America’s Oldest Winery Partner — Participating winery in the Hudson Valley Wine Tasting Passport program.
- Christopher Jacobs Winery at Pennings Vineyard Partner — Member of the Shawangunk Wine Trail
- Christopher Jacobs Winery at Pennings Vineyards Partner — Participating winery in the Hudson Valley Wine Tasting Passport program.
- City Winery Hudson Valley Partner — Member of the Shawangunk Wine Trail
- City Winery Hudson Valley Partner — Participating winery in the Hudson Valley Wine Tasting Passport program.
- Clearview Vineyard Partner — Member of the Shawangunk Wine Trail
- Clearview Vineyard Partner — Participating winery in the Hudson Valley Wine Tasting Passport program.
- Clove Cottages Partner — Partner lodging provider for the Shawangunk Wine Trail
- Clove Cottages Partner — Private, eco-friendly cottage partner offering peaceful accommodations with homemade breakfast items and on-site llamas.
- DevineDesign.com Partner — Web design and development partner responsible for creating and maintaining the Shawangunk Wine Trail website.
- Empire State Development / I LOVE NEW YORK Government — Source of economic impact data and state tourism promotion partner
- GWLRCC Partner — Coffee roaster and cafe included in the Shawangunk Wine Trail's list of local partners.
- Gardiner Brewing Company Partner — Local beverage partner for the Shawangunk Wine Trail
- Gardiner Brewing Company Partner — Partner featured on the Shawangunk Wine Trail's list of local experiences.
+ 51 more
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Collective Regional Promotionmethodology: cooperative_regional_promotionBy organizing member wineries, distilleries, and cideries into a unified network and promoting them collectively through marketing, events, and partnerships, the organization increases regional visibility and visitor traffic because shared identity and coordinated promotion amplify reach and attract more tourists than individual efforts could achieve.
- Experiential Destination Developmentmethodology: destination-based-tourismBy integrating wine tasting with storytelling, local food, outdoor activities, and special events, the organization enhances visitor engagement and tourism impact because immersive, multi-sensory experiences create stronger emotional connections and longer stays than wine tasting alone.
- Transportation and Tourism Infrastructure Integrationmethodology: transportation-partnership-modelBy promoting transportation services and connecting visitors with lodging and other tourism partners, the organization increases accessibility and safety for wine trail visitors, thereby boosting visitation rates and spending because removing logistical barriers enables longer, more frequent, and safer trips.