named programs · 3 · from sources
What they call their work
2026 Fireworks Series
Coordinates and promotes fireworks displays across the region including weekly Thursday night shows in Lake George Village and holiday celebrations in Glens Falls, Hague, Bolton Landing, and Ticonderoga
Adirondack Wine & Food Festival
Annual festival returning for its 10th year featuring New York-made wine, craft beverages, artisan food, food trucks, and live entertainment in Lake George
Shepard Park Amphitheater Concert Series
Hosts free live music events throughout the summer including Musical Mondays, Tribute Tuesdays, and the Lake George Arts Project Summer Concert Series at the newly rebuilt amphitheater in Lake George Village
activities · 8 groups
What they do
-
Professional Networking Events 1 activity
- Business networking and professional development eventsHosts monthly networking mixers such as Chamber Chat Dinners or Breakfasts and Business After Hours Mixers throughout the year except July and August, and operates a Women in Business program open to women business owners and employees at member organizations.
-
-
Visitor & Business Guide Distribution 1 activity
- Distribution of travel publicationsPublishes an annual Travel Guide with a circulation of 75,000 copies to support visitor planning and regional promotion.
-
-
Community Art Education Workshops 1 activity
- Family and community educational programmingHosts a monthly Family Craft Program on the first Wednesday of each month featuring hands-on craft activities for families with required parental supervision and registration, and offers additional evening programs and hands-on workshops in traditional crafts, creative skills, and nature-based practices.
-
-
Library and Community Facility Renovation 1 activity
- Infrastructure improvement for public venuesReconstructed the Shepard Park Amphitheater with enhanced accessibility, safety, lighting, acoustics, utilities, and performer facilities as part of the Lake George Downtown Revitalization Initiative.
-
-
Community Festival & Event Production 1 activity
- Operation of signature public events and entertainment programsOrganizes and hosts recurring public events including the weekly Thursday Night Fireworks Series during July and August, free family-friendly live music performances at the Shepard Park Amphitheater several nights per week in summer, and seasonal themed packages such as “Rails to Sails” combining rail bike tours and steamboat cruises from May through October.
-
-
Regional Tourism Promotion 1 activity
- Promotion of tourism in the Lake George regionActively promotes tourism by marketing over 200 attractions, more than 7,000 guest rooms, and regional points of interest including museums, breweries, fishing charters, and boating rentals to attract year-round, weather-resistant group business to Warren County.
-
-
Craft Beverage Tourism Trails 1 activity
- Support for local craft beverage industryOperates the Adirondack Craft Beverage Trail to highlight and promote local craft beverage producers in the Lake George region.
-
-
Visitor Information and Trip Planning Services 1 activity
- Visitor information and planning servicesServes over 100,000 visitors annually by providing comprehensive event, lodging, dining, attraction, and activity information; operates digital tools such as the Outdoor Rec Mapper and History and Culture Mapper; and facilitates access to bike-friendly paths and bicycle rental services through partnerships and listings.
-
financials · form 990 · fy2025
revenue
Total revenue$651K
Contributions & grants$651K100%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$655K
Program expenses99%
Admin / overhead1%
Fundraising0%
Salaries & benefits$301K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$37K
Cash$37K
Investments$0
Liabilities$22K
Net assets$16K
Liquid reserves0.7 mo
3 years on record · 2022–2025 · YoY revenue +8.5%
leadership · form 990 part vii · fy2025
Who runs it
board members · 5
- GARY THORNQUIST — SECTY
- JANICE FOX — 2ND VP
- LAURA KOHLS — TREAS
- TYLER HERRICK — 1ST VP
- VINCENT CROCITTO III — PRES
relationships · 19
Who they work with
- Adirondack Craft Beverage Trail Partner — Program operated in partnership with the Lake George Regional Chamber of Commerce & CVB to promote local craft beverage makers.
- Adirondack Cycling Advocates Partner — Partners to promote bike-friendly paths, including the Warren County Bikeway.
- Adirondack Folk School Partner — Collaborates to promote evening programs and workshops in traditional crafts and nature-based practices.
- Adirondack Mountain Club Partner — Partner organization providing additional hiking options and trail conditions.
- Chapman Historical Museum Partner — Collaborates on hosting the Family Craft Program.
- Hike with Jackson Partner — Chamber member offering custom hiking experiences in the Lake George region.
- Lake George Arts Project Partner — Collaborates to present the Summer Concert Series and special Saturday performances at Shepard Park Amphitheater.
- Lake George Community Band Partner — Partners to present live musical performances on select Thursday evenings at Shepard Park.
- Lake George Land Conservancy Partner — Collaborates to provide trail maps and conservation information for hiking in the region.
- Lake George Land Conservancy Partner — Partner organization providing additional hiking options and trail conditions.
- Lake George Regional Chamber of Commerce Partner — Co-hosts events and programs with the Lake George Regional Chamber of Commerce.
- Lake George Regional Chamber of Commerce & CVB Partner — Jointly operates with the Lake George Regional Convention & Visitors Bureau to promote tourism in the region.
- Lake George Steamboat Co. Partner — Collaborates to promote fireworks viewing via sightseeing and dinner cruises on Lake George.
- Lake George Steamboat Company Partner — Jointly offers the “Rails to Sails” package featuring historic steamboat cruises on Lake George.
- Lake George Waterfront Cruises Partner — Collaborates to promote fireworks viewing via sightseeing and dinner cruises on Lake George.
- Revolution Rail Co. Partner — Collaborates on the “Rails to Sails” package offering rail biking and steamboat cruise experiences.
- Ronald McDonald House Charities Partner — Collaborates to support the Krantz Cottage family retreat for families facing childhood illness.
- Warren County Tourism Department Government — Works as an extension of the Warren County Tourism Department to promote group business in the region.
- Warrensburgh Beautification, Inc. Partner — Collaborates on promoting community events and festivals in Warrensburgh
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Community-Based Experiential Tourismmethodology: community_based_tourismBy connecting visitors with locally rooted, educational outdoor experiences, the organization deepens engagement with the region’s natural and cultural assets, because personalized, hands-on activities foster meaningful connections that enhance satisfaction and support local stewardship.
- Integrated Experience Model for Extended Visitor Staysmethodology: integrated_tourism_experiencesBy combining major attractions like fireworks with dining, cruises, shopping, and recreation, the organization increases visitor dwell time and spending, because bundled experiences create greater perceived value and encourage longer stays.
- Year-Round Weather-Proof Tourism Developmentmethodology: year_round_group_tourismBy attracting group business such as meetings, conventions, and events that operate regardless of season or weather, the organization ensures consistent regional economic activity, because stable demand supports local businesses and offsets the volatility of seasonal leisure tourism.