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MADISON COUNTY TOURISM INC
CANASTOTA, NY · EIN 161400228 · Form 990 · FY2024 · Small ($100K-$1M) · madisontourism.com
revenue
$559K
expenses
$392K
net assets
$559K
employees
2
program ratio
82%
mission · from form 990

THE ORGANIZATION MAXIMIZES ECONOMIC DEVELOPMENT BY STRATEGICALLY MARKETING BUSINESSES, ORGANIZATIONS, AND EVENTS IN MADISON COUNTY, PRIMARILY TO OUTSIDE VISTIORS AND ALSO TO RESIDENTS

profile · synthesized from sources

Madison County Tourism Inc promotes economic development by marketing businesses, events, and attractions in Madison County, New York to visitors and residents. The organization highlights the region's natural beauty, seasonal activities, and small-town charm through visitor guides, themed trails, and trip planning tools. It serves as a destination marketing organization focused on increasing tourism visitation and local business exposure.

named programs · 3 · from sources

What they call their work

Seasonal Promotion
Marketing campaigns highlighting outdoor recreation and events in spring, summer, fall, and winter seasons
Visit Planner
Online trip-planning tool allowing users to save attractions, events, and accommodations for customized itineraries
Visitor Trails
Curated itineraries including the Ice Cream Trail, encouraging visitors to explore multiple local businesses across Madison County
activities · 3 groups

What they do

  • Regional Tourism Promotion 1 activity
    • Marketing and promoting Madison County as a tourism destination
      Strategically markets businesses, organizations, and events in Madison County to visitors and residents to drive tourism and support economic development. This includes promoting the region’s outdoor recreation, history, nature-based tourism, cultural events, and seasonal activities year-round.
  • Craft Beverage Tourism Trails 1 activity
    • Operating themed tourism trails featuring local vendors
      Operates the Madison County Ice Cream Trail, which highlights and promotes local ice cream vendors as part of a curated visitor experience to encourage tourism and small business engagement.
  • Visitor Information and Trip Planning Services 1 activity
    • Providing visitor trip planning resources
      Offers trip planning tools and information to support visitor engagement with Madison County’s tourism offerings, including access to natural landscapes, historic villages, cultural events, and local amenities.
financials · form 990 · fy2024
revenue
Total revenue$559K
Contributions & grants$557K99%
Program service revenue$2000%
Investment income$3K0%
Other revenue$0
expenses
Total expenses$392K
Program expenses82%
Admin / overhead18%
Fundraising0%
Salaries & benefits$127K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$562K
Cash$544K
Investments$0
Liabilities$2K
Net assets$559K
Liquid reserves16.6 mo
4 years on record · 2020–2024 · YoY revenue +5.5%
leadership · form 990 part vii · fy2024

Who runs it

board members · 12
  • ANDREW HENGST — BOARD MEMBER
  • AUDREY BEAR — BOARD MEMBER
  • BRITNEE KLACZKO — BOARD MEMBER
  • EMILY ZAENGLE — VICE PRESIDENT
  • EVANS ADRIAN — BOARD MEMBER
  • JEN WONG — TREASURER
  • JOCELYN GAVITT — BOARD MEMBER
  • KYLE REGER — BOARD MEMBER
  • LYNN HARVEY — BOARD MEMBER
  • MONICA CODY — BOARD MEMBER
  • NELL ZIEGLER — PRESIDENT
  • STEPHEN FRANKS — SECRETARY
relationships · 1

Who they work with

  • Visit Madison CNY Partner — Collaborates on visitor resources and trip planning through shared web content and destination promotion.
strategies · 5

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Community-Based Tourism to Promote Authentic Experiences
    methodology: community_based_tourism
    By leveraging small-town charm and local character, we draw tourists seeking authentic experiences, because community-rooted tourism fosters emotional connection and differentiation from generic destinations.
  • Multi-Theme Destination Marketing for Broader Appeal
    methodology: multi_theme_destination_marketing
    By positioning Madison County as a destination offering outdoor adventure, historical interest, and natural beauty, we attract a wider range of visitors, because bundling diverse attractions increases market reach and visitation across demographic segments.
  • Seasonal Tourism Programming to Extend Visitability
    methodology: seasonal_tourism_programming
    By promoting distinct seasonal experiences across all four seasons, we drive year-round visitation, because rotating attractions reduce seasonality gaps and support stable economic activity for local businesses.
  • Strategic Marketing for Economic Development
    methodology: strategic_marketing_economic_development
    By marketing local businesses, organizations, and events collectively, we stimulate economic development, because coordinated promotion increases visibility, visitor spending, and business growth opportunities across the county.
  • Themed Tourism Trails to Highlight Regional Assets
    methodology: themed_tourism_trails
    By creating themed tourism trails focused on regional food experiences, we increase visitor engagement and economic impact, because immersive, topic-specific itineraries encourage longer stays and deeper exploration of local businesses.