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Catskill Association for Tourism Inc
Leeds, NY · EIN 141568755 · Form 990 · FY2024 · NTEE S33Z · Community Improvement · Small ($100K-$1M) · visitthecatskills.com
revenue
$204K
expenses
$215K
net assets
$7K
employees
0
program ratio
0%
mission · from form 990

TO PROMOTE TOURISM IN THE CATSKILL REGION

profile · synthesized from sources

Catskill Association for Tourism Inc promotes tourism in the Catskill region of New York State, focusing on outdoor recreation, cultural heritage, and local cuisine. The organization markets the area through an official travel website that highlights activities such as hiking, paddling, golfing, and craft beverage tasting. It serves visitors and potential travelers interested in exploring the Catskills' natural and regional attractions.

named programs · 2 · from sources

What they call their work

Regional Destination Marketing
Marketing initiative highlighting the four sub-regions of the Catskills to attract visitors from nearby metropolitan areas
Visit Catskills Official Tourism Site
Comprehensive travel guide promoting the Catskills region, featuring outdoor recreation, dining, and cultural experiences
activities · 2 groups

What they do

  • Regional Tourism Promotion 1 activity
    • Promotion of regional tourism
      Actively promotes tourism in the Catskill region by highlighting cultural, historical, and outdoor recreational experiences to attract visitors. This includes outreach and promotional materials that showcase the region's attractions.
  • Visitor Information and Trip Planning Services 1 activity
    • Visitor guidance through interactive mapping
      Provides an interactive map to help visitors navigate the four sub-regions of the Catskills, enhancing trip planning and regional exploration.
financials · form 990 · fy2024
revenue
Total revenue$204K
Contributions & grants$204K100%
Program service revenue$00%
Investment income$170%
Other revenue$0
expenses
Total expenses$215K
Program expenses0%
Admin / overhead0%
Fundraising0%
Salaries & benefits$0
Grants paid out$0
Largest expense lineProfessional Fees
balance sheet
Total assets$11K
Cash$11K
Investments$0
Liabilities$4K
Net assets$7K
Liquid reserves0.6 mo
4 years on record · 2020–2024 · YoY revenue +0.7%
leadership · form 990 part vii · fy2024

Who runs it

board members · 4
  • Glenn Nealis — Vice President
  • Heather Bagshaw — Secretary
  • Lisa Berger — Vice President
  • Lisa Wisely — President
relationships · 1

Who they work with

  • Lonely Planet Partner — Recognized by Lonely Planet as a top travel destination in 2023.
strategies · 1

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Regional Tourism Promotion Through Cultural and Natural Storytelling
    methodology: cultural_and_natural_tourism_promotion
    By promoting the Catskill region’s cultural, historical, and natural assets through compelling storytelling, we increase visitor engagement and tourism, because authentic regional narratives foster emotional connection and destination appeal.