named programs · 3 · from sources
What they call their work
Event and Attraction Promotion
Highlights key destinations such as High Falls Gorge, Ausable Chasm, Olympic Center, and Adirondack Experience Museum to attract first-time visitors
Free Travel Guides
Distributes downloadable and printed guides covering hiking, fishing, paddling, scenic drives, and family activities to assist trip planning
Visit Adirondacks Campaign
Comprehensive marketing initiative promoting tourism across the 10 distinct regions of the Adirondacks, highlighting outdoor recreation, lodging, and cultural attractions
activities · 6 groups
What they do
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Outdoor Recreation Access Promotion 4 activities
- Curate and promote recreational destinationsIdentifies and promotes top hiking trails, waterfalls, and family-friendly outdoor sites in the Adirondacks, including curated trail lists by difficulty level and seasonal recommendations for foliage viewing.
- Facilitate access to outdoor recreationSupports public access to over 2,000 miles of hiking trails, 3,000 lakes and ponds, 1,200 miles of rivers, and thousands of campsites and campgrounds, including state and private options with family-friendly amenities. Includes promotion of accessible trails and winter activities.
- Highlight adventure and whitewater recreationPromotes whitewater rafting on the East Coast featuring Class IV and V rapids in the Adirondacks during spring.
- Provide travel planning resources and guidesOffers free downloadable guides, maps, and brochures covering hiking, fishing, paddling, scenic byways, road trips, history, birding, and camping to support trip planning for visitors of all ability levels.
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Regional Tourism Promotion 2 activities
- Operate scenic byways and cultural routesManages and promotes 14 scenic byways connecting historic sites, museums, and off-the-beaten-path attractions across the Adirondack region to enhance visitor experiences.
- Promote tourism in the Adirondack regionAdvances regional tourism across six million protected acres in 10 distinct areas of the Adirondacks, serving communities within a day’s drive for 60 million people. Activities include marketing outdoor recreation, cultural events, and travel opportunities year-round.
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Visitor Information and Trip Planning Services 1 activity
- Maintain lodging and accommodation listingsProvides and maintains a curated list of 323 lodging options to support visitor planning in the Adirondack region.
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Community Festival & Event Production 1 activity
- Organize and promote seasonal events and festivalsHosts and promotes annual events including Winter Carnivals with ice sculptures, parades, polar plunges, cast iron fry pan throwing, snowshoe relays, and the Empire State Winter Games. Also supports celebrations such as the 250th anniversary of American independence in the region.
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Recreational Trail Development and Maintenance 1 activity
- Organize volunteer trail maintenance projectsCoordinates annual trail maintenance and reconstruction efforts involving hundreds of volunteers to support sustainable access to hiking and nature trails.
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Snowmobile Trail Maintenance & Safety 1 activity
- Support winter recreation opportunitiesFacilitates winter tourism through promotion of reliable downhill skiing conditions, snowmobiling on groomed and remote trails, dog sledding, ice skating, and unique experiences like wooden toboggan rides and visits to the New York North Pole.
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financials · form 990 · fy2024
revenue
Total revenue$267K
Contributions & grants$00%
Program service revenue$267K100%
Investment income$00%
Other revenue$0
expenses
Total expenses$267K
Program expenses0%
Admin / overhead0%
Fundraising0%
Salaries & benefits$0
Grants paid out$0
Largest expense lineProfessional Fees
balance sheet
Total assets$25K
Cash$25K
Investments$0
Liabilities$50
Net assets$25K
Liquid reserves1.1 mo
3 years on record · 2020–2024 · YoY revenue -8.4%
leadership · form 990 part vii · fy2024
Who runs it
board members · 8
- JOANNE CONLEY — COORDINATOR
- KRISTEN AUCTER — VICE PRESIDE
- KRISTY KENNEDY — PRESIDENT
- MICHELLE CLEMENT — DIRECTOR
- MJ LAWRENCE — TREASURER
- PAUL TACKETT — DIRECTOR
- PHIL HANS — DIRECTOR
- TIFFANI AMO — SECRETARY
relationships · 48
Who they work with
- Adirondack Experience Partner — Collaborates on promoting cultural and outdoor experiences, including seaplane rides from Long Lake and the Great Adirondack Moose Festival at Indian Lake.
- Adirondack Experience Museum Partner — Lists Adirondack Experience Museum as a featured attraction for visitors.
- Adirondack Experience Region Partner — Collaborates to promote camping opportunities in the Adirondack Region.
- Adirondack Experience – The Museum at Blue Mountain Lake Partner — Partners to promote museum experiences that connect visitors with Adirondack nature and history.
- Adirondack Mountain Club Partner — Partners in preserving the Adirondack Mountains, maintaining trails and structures, and supporting outdoor recreation.
- Adirondack Trailways Partner — Provides bus line services to multiple destinations in the Adirondacks, including Lake George, Lake Placid, Saranac Lake, and other communities.
- Amtrak Partner — Provides train service along the Adirondack route from New York City to Montreal, highlighted as one of the top scenic train trips in North America.
- Ausable Chasm Partner — Lists Ausable Chasm as a featured attraction in the Adirondack Coast Region.
- Avis Partner — Provides rental car services in the Adirondack region.
- Department of Environmental Conservation Partner — Collaborates on preserving the Adirondack Mountains, maintaining trails, and providing information to visitors.
- Enterprise Rent-A-Car Partner — Provides rental car services at multiple locations in the Adirondack region.
- Fort Ticonderoga Partner — Collaborates with Fort Ticonderoga to promote Revolutionary War history as part of regional tourism offerings.
- Fort Ticonderoga Partner — Partners to promote living history experiences at Fort Ticonderoga.
- Frederic Remington Art Museum Partner — Lists Frederic Remington Art Museum as a featured attraction in the Adirondack Seaway Region.
- Go Adirondack Partner — Works with Go Adirondack to promote access to outdoor destinations such as Valcour Island.
- Gore Mountain Partner — Partner ski resort included in regional winter tourism promotion.
- Greyhound Bus Partner — Serves key Adirondack destinations including Glens Falls, Lake George, Warrensburg, Lake Placid, and Saranac Lake.
- Hertz Partner — Provides rental car services at multiple locations in the Adirondack region.
- High Falls Gorge Partner — Lists High Falls Gorge as a featured attraction in the Whiteface Region.
- Lake Champlain Region Partner — Partners to promote tourism and recreational opportunities on Lake Champlain, including boating and Champ-related attractions.
- Lake Champlain Region Partner — Partners with the Lake Champlain Region to highlight historic sites and natural attractions along Lake Champlain.
- Lake Placid Partner — Collaborates on promoting tourism activities in the Lake Placid area, including events like the IRONMAN Lake Placid.
- Lake Placid Partner — Collaborates to promote Olympic Sites and related tourism activities in Lake Placid.
- Lapland Lake Nordic Vacation Center Partner — Promoted as a cross-country skiing and snow sports destination in Northville.
- Mount Van Hoevenberg Partner — Promoted as a cross-country skiing destination in Lake Placid.
- National Partner — Provides rental car services in the Adirondack region.
- New York North Pole Partner — Themed destination promoted as a family-friendly winter attraction in the region.
- Nicandri Nature Center Partner — Lists Nicandri Nature Center as a featured attraction in the Adirondack Seaway Region.
- Oak Mountain Partner — Listed as a family-friendly ski resort in Speculator within the Adirondacks.
- Olympic Center Facilities / Museum Partner — Lists Olympic Center Facilities / Museum as a featured attraction in Lake Placid.
+ 18 more
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Community-Based and Heritage Immersion Enhances Visitor Experiencemethodology: community_and_heritage_immersionBy integrating local communities and historical heritage into the tourism experience, the organization deepens visitor engagement and extends stay duration because immersive, story-driven travel creates emotional resonance and differentiates the destination.
- Experiential Nature Engagement Drives Tourism and Conservationmethodology: experiential_nature_engagementBy promoting immersive, year-round outdoor experiences in preserved wilderness, the organization fosters public connection with nature, which in turn drives sustainable tourism and supports regional economic vitality because emotional connection increases visitation and stewardship behavior.
- Lead Generation Through Resource Access Builds Ongoing Engagementmethodology: lead_generation_through_resource_accessBy offering tourism resources like brochures in exchange for contact information, the organization builds a pipeline for sustained communication and visitation because converting interest into data enables targeted outreach that nurtures long-term visitor relationships.
- Leave No Trace as a Framework for Sustainable Visitor Behaviormethodology: leave_no_traceBy promoting responsible outdoor recreation through the "Leave No Trace" framework, the organization aims to protect fragile ecosystems and ensure long-term access to natural areas because visitor education reduces environmental degradation and supports sustainable tourism.
- Public-Private Access Model Expands Reach and Sustainabilitymethodology: public-private_access_modelBy combining public lands with private services such as rentals and guided experiences, the organization increases visitor access and satisfaction, which supports economic sustainability and conservation funding because diverse access points lower barriers to entry and broaden user investment in the region.