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FINGER LAKES WINE ALLIANCE
GENEVA, NY · EIN 431968073 · Form 990 · FY2025 · NTEE S41 · Community Improvement · Small ($100K-$1M)
revenue
$223K
expenses
$247K
net assets
$84K
employees
2
volunteers
13
program ratio
100%
mission · from form 990

THE ORGANIZATION PROMOTES THE FINGER LAKES WINE REGION BY COLLECTIVELY REPRESENTING MEMBER WINERIES AND INCREASING AWARENESS OF ITS WINES AND PRODUCERS THROUGH MARKETING, MEDIA OUTREACH, AND INDUSTRY STORYTELLING. IT PROVIDES EDUCATION AND TRAINING TO SUPPORT THE LONG-TERM SUCCESS OF THE REGIONAL WINE INDUSTRY, FOSTERS COLLABORATION AMONG STAKEHOLDERS, AND ADVANCES SUSTAINABILITY, COMMUNITY ENGAGEMENT, AND INCLUSION WITHIN THE INDUSTRY.THE ORGANIZATION ALSO SUPPORTS SUSTAINABLE PRACTICES AND STEWARDSHIP OF LAND RESOURCES, WHILE PROMOTING COMMUNITY WELL-BEING AND INCLUSION WITHIN THE WINE INDUSTRY, INCLUDING EFFORTS TO INCREASE PARTICIPATION FROM UNDERREPRESENTED GROUPS. ADDITIONALLY, IT CONNECTS WINERIES WITH BROADER MARKETS BY ACTING AS A CONDUIT BETWEEN PRODUCERS AND EXTERNAL AUDIENCES, INCLUDING TRADE PROFESSIONALS, MEDIA, AND VISITORS.

profile · synthesized from sources

The Finger Lakes Wine Alliance promotes the Finger Lakes wine region by representing member wineries, increasing awareness of their wines through marketing and media outreach, and supporting the regional wine industry's long-term success. The organization advances sustainability, community engagement, and inclusion within the industry while connecting producers to trade professionals, media, and consumers through educational programs and events.

irs program accomplishments · form 990 part iii · fy2025

What they reported doing

  1. #1 primary $54K
    TO ADVANCE INDUSTRY EDUCATION AND ELEVATE THE PROFILE OF FINGER LAKES RIESLING, THE ORGANIZATION HOSTS AN ANNUAL RIESLING CAMP, AN IMMERSIVE EDUCATIONAL EXPERIENCE FOR TRADE PROFESSIONALS, MEDIA, AND INDUSTRY STAKEHOLDERS. THE PROGRAM INCLUDES STRUCTURED TASTINGS, VINEYARD VISITS, AND SESSIONS LED BY WINEMAKERS AND REGIONAL EXPERTS, DESIGNED TO DEEPEN PARTICIPANTS' UNDERSTANDING OF THE FINGER LAKES AVA AND ITS WINES. A SCHOLARSHIP PROGRAM IS INCLUDED TO SUPPORT PARTICIPATION FROM UNDERREPRESENTED GROUPS WITHIN THE INDUSTRY.
  2. #2 $23K
    TO INCREASE NATIONAL VISIBILITY AND MARKET PRESENCE OF FINGER LAKES WINES, THE ORGANIZATION EXECUTED A SERIES OF TARGETED MARKETING PROGRAMS INCLUDING THE VINTAGE REPORT TASTING, BOSTON WINE EXPO PARTICIPATION, PRESS OUTREACH AND MEDIA ENGAGEMENT ACTIVITIES, AND OTHER STRATEGIC MARKETING INITIATIVES. THESE PROGRAMS CONNECT MEMBER WINERIES WITH TRADE PROFESSIONALS, MEDIA, AND CONSUMERS ACROSS REGIONAL AND NATIONAL MARKETS.
named programs · 4 · from sources

What they call their work

Boston Wine Expo Participation
Strategic marketing initiative to connect Finger Lakes wineries with broader markets through trade show presence and wine promotion
Riesling Camp
Annual immersive educational event for trade professionals, media, and industry stakeholders featuring structured tastings, vineyard visits, and sessions led by winemakers to deepen understanding of the Finger Lakes AVA and its wines, including a scholarship program for underrepresented groups
Vintage Report Tasting
Targeted marketing event showcasing Finger Lakes wines to trade professionals, media, and consumers to increase national visibility and market presence
Vintners Roundtable
Forum for regional winemakers and industry leaders to discuss challenges, opportunities, and collaborative strategies for the growth of the Finger Lakes wine industry
activities · 2 groups

What they do

  • Wine Industry Promotion & Education 3 activities
    • Facilitate trade engagement through regional roadshow events
      Organizes trade-focused events such as the FLX Road Trip and one-day regional tastings, providing wine buyers, sommeliers, and beverage directors opportunities to sample wines and connect directly with winemakers from up to 23 regional producers across Seneca, Keuka, and Cayuga Lakes, including transportation and hosted meals.
    • Host immersive educational programs for wine professionals
      Organizes and hosts Riesling Camp—an annual, multi-day educational program for trade professionals, media, and industry stakeholders—featuring tastings, vineyard visits, expert-led sessions, and direct access to producers, with a scholarship program to support underrepresented groups.
    • Promote Finger Lakes wines and wineries through marketing and events
      Executes targeted marketing programs, media engagement, and promotional events such as the Vintage Report Tasting and participation in the Boston Wine Expo and International White Wine Festival to increase national and international visibility of Finger Lakes wines and connect member wineries with trade professionals, media, and consumers.
  • Craft Beverage Tourism Trails 2 activities
    • Conduct research and host vintner forums to support regional wine development
      Conducts vintner roundtable discussions and funds research and development opportunities to stimulate wine tourism and strengthen the Finger Lakes region’s identity as a premier wine-producing area.
    • Provide capacity-building and representation for member wineries
      Supports over 100 wineries across 11 lakes and three AVAs in the Finger Lakes region by representing their interests, offering annual marketing programs, website inclusion, social media coverage, brochures, event access, and member discounts as benefits to levy-contributing members.
financials · form 990 · fy2025
revenue
Total revenue$223K
Contributions & grants$15K7%
Program service revenue$208K93%
Investment income$00%
Other revenue$0
expenses
Total expenses$247K
Program expenses100%
Admin / overhead0%
Fundraising0%
Salaries & benefits$125K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$85K
Cash$82K
Investments$0
Liabilities$890
Net assets$84K
Liquid reserves4.0 mo
5 years on record · 2020–2025 · YoY revenue -14.6%
leadership · form 990 part vii · fy2025

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
AMY NAVOR EXECUTIVE DIRECTOR 40 $47K
board members · 15
  • AMANDA FITZGERALD — TREASURER
  • ASHLEE WEIS — BOARD MEMBER
  • BROOKE HOSMER — (JOINED 6/25) SECRETARY, BOARD MEMBER
  • BRUCE MURRAY — BOARD MEMBER
  • CHUCK TAUCK — (RESIGNED 5/25) BOARD MEMBER
  • COLE WILSON — BOARD MEMBER
  • DAVE PITTARD — BOARD MEMBER
  • JORDAN HARRIS — (RESIGNED 10/25) VICE CHAIR
  • KIM ALIPERTI — PROGRAMS & INITIATIVES COMMITTEE CO-CHAIR
  • LIZ STAMP — PROGRAMS & INITIATIVES COMMITTEE CO-CHAIR
  • MARK WAGNER — BOARD MEMBER
  • MEAGHAN FRANK — BOARD CHAIR
  • NOVA CADAMTRE — BOARD MEMBER, VICE CHAIR, FORMER SECRETARY
  • SHANNON BROCK — PAST CHAIR & MEMBERSHIP/ FINANCE CHAIR
  • STEPHEN TAYLOR — (JOINED 8/25) BOARD MEMBER
relationships · 39

Who they work with

  • Airy Acres Partner — Levy-contributing winery member of the Finger Lakes Wine Alliance located on Cayuga Lake.
  • Airy Acres Vineyard Partner — Participating winery at the Cayuga Lake tasting hub during the FLX Road Trip trade event.
  • Airy Acres Vineyard Partner — Participating winery in the FLX Riesling Camp program.
  • Amy Navor Partner — Contact person for membership inquiries and levy contribution information
  • Anderson Valley Vintners Association Partner — Collaborates during the International White Wine Festival in Anderson Valley.
  • Apollo’s Praise Partner — Participating winery in the FLX Riesling Camp program.
  • Atwater Vineyards Partner — Participating winery at the Seneca Lake tasting hub during the FLX Road Trip trade event.
  • Boston Wine Expo Partner — Participates in the Boston Wine Expo to promote Finger Lakes wines and connect with trade professionals and consumers.
  • Boundary Breaks Partner — Participating winery in the FLX Riesling Camp program.
  • Boundary Breaks Vineyard Partner — Participating winery at the Seneca Lake tasting hub during the FLX Road Trip trade event.
  • Buttonwood Grove Winery Partner — Participating winery and host of the Cayuga Lake tasting hub during the FLX Road Trip trade event.
  • Buttonwood Grove Winery Partner — Participating winery in the FLX Riesling Camp program.
  • Domaine Dardagny Swiss Wine and Spirits Partner — Collaborates during the International White Wine Festival in Anderson Valley.
  • Dr. Konstantin Frank Partner — Participating winery in the FLX Riesling Camp program.
  • Dr. Konstantin Frank Winery Partner — Participating winery at the Keuka Lake tasting hub during the FLX Road Trip trade event.
  • Finger Lakes AVA Network — Member organization representing wineries within the Finger Lakes American Viticultural Area.
  • Fox Run Vineyards Partner — Participating winery in the FLX Riesling Camp program.
  • Glenora Wine Cellars Partner — Participating winery in the FLX Riesling Camp program.
  • Heron Hill Partner — Participating winery in the FLX Riesling Camp program.
  • Hillick & Hobbs Estate Partner — Participating winery in the FLX Riesling Camp program.
  • Idol Ridge Winery Partner — Participating winery in the FLX Riesling Camp program.
  • Keuka Spring Vineyards Partner — Participating winery and host of the Keuka Lake tasting hub during the FLX Road Trip trade event.
  • Keuka Spring Vineyards Partner — Participating winery in the FLX Riesling Camp program.
  • Lake County Wine Growers Partner — Collaborates during the International White Wine Festival in Anderson Valley.
  • Lakewood Vineyards Partner — Participating winery in the FLX Riesling Camp program.
  • Lamoreaux Landing Wine Cellars Partner — Participating winery in the FLX Riesling Camp program.
  • Levy Contributor Partner — Organization or program supporting the Finger Lakes Wine Alliance through contributions.
  • Living Roots Wine & Co. Partner — Participating winery in the FLX Riesling Camp program.
  • Ravines Wine Cellars Partner — Participating winery in the FLX Riesling Camp program.
  • Santa Lucia Highlands Wine Artisans Partner — Collaborates during the International White Wine Festival in Anderson Valley.
+ 9 more
strategies · 4

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Collective Advocacy and Unified Representation
    methodology: collective_advocacy
    By acting as a unified voice for the Finger Lakes wine region, the Alliance increases global recognition and market influence because collective action amplifies reach and credibility more effectively than individual winery efforts.
  • Immersive, Relationship-Driven Education
    methodology: immersive-education
    By using small-group, interactive, and conversation-first educational formats with wine professionals, the Alliance deepens buyer understanding and market engagement because experiential learning fosters stronger connections and trust in regional wine quality.
  • Strategic Market Expansion Through Industry Collaboration
    methodology: market-expansion-through-participation
    By facilitating connections between buyers and producers and participating in national festivals, the Alliance expands market access for regional wines because structured industry-buyer engagement drives demand and distribution.
  • Territorial and Terroir-Based Regional Promotion
    methodology: terroir-driven viticulture
    By promoting the Finger Lakes as a distinct appellation grounded in its unique geological and climatic features, the Alliance elevates the region’s wine quality and diversity, because showcasing terroir differentiates it in national and international markets.