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VISIT NYACK INC
NYACK, NY · EIN 471909575 · Form 990EZ · FY2025 · NTEE S41 · Community Improvement · Small ($100K-$1M) · visitnyack.org
revenue
$149K
expenses
$131K
net assets
$53K
employees
—
mission · from form 990

VISIT NYACK WAS FORMED AS A MARKETING COOPERATIVE BY ACADA, FRIENDS OF THE NYACKS, NYACK CHAMBER OF COMMERCE, NYACK HOSPITAL, NYACK LIBRARY AND THE VILLAGE OF NYACK. ONE INITIATIVE IS TO DEVELOP A DISTINCT NYACK BRAND THAT WILL BE USED BY CONSTITUENCIES TO PROMOTE NYACK AND INCREASE COMMERCE. FURTHER, VISIT NYACK COLLABORATES WITH LOCAL AND REGIONAL ENTITIES TO PURSUE TOURISM INITIATIVES.FINALLY, VISIT NYACK CONDUCTS AN ANNUAL TOURISM MARKETING CAMPAMPAIGN THAT CONSISTS OF TRADITIONAL MEDIA, SOCIAL MEDIA AND DIGITAL MARKETING.

profile · synthesized from sources

Visit Nyack Inc. is a nonprofit marketing cooperative promoting tourism and economic development in Nyack, New York. It collaborates with local organizations to develop a unified brand for the village and runs an annual marketing campaign using traditional, digital, and social media. The organization highlights local entertainment, dining, and cultural events to attract visitors and support commerce.

named programs · 3 · from sources

What they call their work

Brand Nyack Initiative
Effort to develop a distinct, unified brand identity for Nyack used by local stakeholders to promote the village and increase economic activity.
Nyack Neighborhood Music & Arts Festival
Annual festival celebrating local music and arts with performances, vendor booths, and community engagement activities in downtown Nyack.
Tourism Marketing Campaign
Annual campaign using traditional media, social media, and digital marketing to promote Nyack as a destination for tourism and commerce.
activities · 8 groups

What they do

  • Regional Tourism Promotion 3 activities
    • Conducts annual tourism marketing campaigns
      Executes an annual tourism marketing campaign using traditional media, social media, and digital marketing to promote Nyack as a destination.
    • Develops and promotes a unified Nyack community brand
      Develops a distinct Nyack brand for use by local constituents to promote the community and increase commerce, in collaboration with local and regional entities.
    • Operates visitor information services
      Provides maps, brochures, and local restaurant menus to visitors at the Nyack Visitors Center to support tourism and local commerce.
  • LGBTQ+ Legal and Policy Advocacy 1 activity
    • Advocates for LGBTQ+ rights and services
      Conducts advocacy work to combat discrimination and close service gaps for LGBTQ+ people, ensuring equitable access to resources and protections.
  • Organizational Newsletter Production and Distribution 1 activity
    • Distributes community newsletter
      Produces and distributes a newsletter to share information with the local community.
  • Curated Art Exhibitions and Public Displays 1 activity
    • Hosts art exhibitions and cultural events
      Organizes and hosts opening receptions for collaborative art exhibitions, such as "The Next Gesture" by Chris Soria and Misha Tyutyunik, and produces or sponsors arts, multicultural, and entertainment programming for audiences in and around Rockland County.
  • Managed Parking Services 1 activity
    • Implements Grab-and-Go parking for curbside pickup
      Added Grab-and-Go parking spaces with free 10-minute parking to support curbside pickup from local restaurants and retail shops, enhancing convenience for visitors and residents.
  • Nonprofit Retail and Merchandise Sales 1 activity
    • Promotes secondhand shopping and operates a thrift shop
      Highlights local resale merchants and curated vintage stores to promote secondhand shopping in Nyack; operates a volunteer-run thrift shop established in 1968 that donates all proceeds to local charities.
  • LGBTQ+ Community Support and Resource Centers 1 activity
    • Provides comprehensive support services for LGBTQ+ youth and families
      Operates a twice-weekly afterschool program for LGBTQ+ youth in middle and high school that includes dinner, mental health resources, tutoring, and socialization in English and Spanish; provides one-on-one support for families including school advocacy and emotional processing; and offers monthly support groups, survival services, referrals, and navigation assistance for medical care, mental health, housing, legal, and social services.
  • Uncategorized 1 activity
    • Provides free weekend shuttle bus service
      Operates a free shuttle bus service connecting Palisades Center Lot J and Tarrytown Train Station on weekends, with stops at Rockland Landing and Westchester Landing to improve regional accessibility.
financials · form 990EZ · fy2025
revenue
Total revenue$149K
Contributions & grants$142K95%
Program service revenue——
Investment income——
Other revenue$7K
expenses
Total expenses$131K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits—
Grants paid out—
balance sheet
Total assets$68K
Cash—
Investments—
Liabilities—
Net assets$53K
4 years on record · 2020–2025 · YoY revenue +20.1%
leadership · form 990 part vii · fy2025

Who runs it

board members · 2
  • JACK DUNNIGAN — BOARD MEMBER
  • ROGER COHEN — BOARD MEMBER
relationships · 45

Who they work with

  • ACADA Partner — Founding member of the marketing cooperative that formed Visit Nyack Inc.
  • Action Entertainment Partner — Partner entertainment provider for events in Nyack
  • Amici Italian Restaurant Partner — Features Amici Italian Restaurant as a listed dining destination in Nyack.
  • Art Cafe of Nyack Partner — Features Art Cafe of Nyack as a listed dining destination in Nyack.
  • ArtsRock Partner — Partner organization producing or sponsoring arts and entertainment programming in Nyack
  • Avispa Food Mart Deli & Bakery Partner — Features Avispa Food Mart Deli & Bakery as a listed dining destination in Nyack.
  • Bangkok Station Partner — Features Bangkok Station as a listed dining destination in Nyack.
  • Bari Partner — Features Bari as a listed dining destination in Nyack.
  • Edward Hopper House Art Museum Partner — Partner museum hosting the Music in the Garden Jazz Series in Nyack
  • Elmwood Playhouse Partner — Partner theater organization in Nyack
  • Email Partner — Channel used for sharing event information
  • Facebook Partner — Platform used for sharing event information
  • Friends of the Nyacks Partner — Founding member of the marketing cooperative that formed Visit Nyack Inc.
  • Grace Church Partner — Partner organization presenting GraceMusic concerts in Nyack
  • Helen Hayes Youth Theater Partner — Partner youth theater organization in Nyack
  • Hudson Market on Main Partner — Hosts the Nyack Visitors Center within its space at 5 North Broadway and collaborates on visitor services.
  • HudsonLink Partner — Collaborates with HudsonLink to provide free weekend shuttle service connecting Palisades Center, Tarrytown Train Station, and the Bridge Path.
  • Levity Live Partner — Comedy club partner in Nyack
  • LinkedIn Partner — Platform used for sharing event information
  • Montefiore Nyack Hospital Partner — Collaborates to operate the Jacobs Family Pride Wellness Center, providing LGBTQ+ healthcare services.
  • Morning Music Club Partner — Partner organization presenting benefit performances and providing scholarships to local musicians
  • Music on the Hudson Partner — Partner organization presenting summer music events in Memorial Park, Nyack
  • Nyack Chamber of Commerce Partner — Founding member of the marketing cooperative that formed Visit Nyack Inc.
  • Nyack Film Festival Partner — Partner film festival in Nyack
  • Nyack Hospital Partner — Founding member of the marketing cooperative that formed Visit Nyack Inc.
  • Nyack Library Partner — Founding member of the marketing cooperative that formed Visit Nyack Inc.
  • Nyack News and Views Partner — Collaborates on event promotion, as seen with the advertisement for Visit Nyack in December 2025
  • Nyack’s secondhand business community Partner — Collaborates with Nyack’s secondhand business community to promote local resale shopping via a joint Instagram account.
  • Perry Lawson Fine Art Partner — Collaborated to present "The Next Gesture," a joint exhibition by Chris Soria and Misha Tyutyunik.
  • Phoenix Festival: Live Arts in Nyack Partner — Partner festival presenting live arts in Nyack
+ 15 more
strategies · 4

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Active Transportation Infrastructure to Enhance Connectivity and Recreation
    methodology: active-transportation-infrastructure
    By supporting shared bicycle and pedestrian paths, the organization improves regional access and recreational appeal, because non-motorized infrastructure increases visitation, supports sustainable tourism, and integrates health into community design.
  • Cultural Engagement as Community and Economic Catalyst
    methodology: cultural_engagement_through_art
    By hosting long-term artistic collaborations, public festivals, and diverse cultural programming, the organization fosters community belonging and attracts regional visitors, because sustained cultural engagement builds social cohesion and positions Nyack as a vibrant destination.
  • Marketing Cooperative for Collective Destination Promotion
    methodology: marketing_cooperative
    By forming a coalition-based marketing cooperative, VISIT NYACK INC amplifies the visibility of local institutions and drives visitation through unified destination marketing, because collective promotion increases reach and impact beyond individual efforts.
  • Workforce Development through Integrated Local Enterprise
    methodology: workforce-development-partnership
    By integrating workforce development with visitor services via student-run café and retail operations, the organization strengthens local economic participation and skills training, because hands-on engagement in real-world enterprises produces meaningful employment pathways and community investment.