irs program accomplishments · form 990 part iii · fy2023
What they reported doing
- #1 primary $138KCOMMUNITY DEVELOPMENT - ENGAGING WITH GOVERNMENT OFFICIALS TO ADDRESS ISSUES FACING THE SOHO BROADWAY COMMUNITY AND INFORMING COMMUNITY MEMBERS OF THE LATEST ORGANIZATION AND COMMUNITY ACTIVITIES.
- #2 $21KPUBLIC SAFETY - ADDRESSING USES OF PUBLIC SPACES ALONG SOHO'S BROADWAY WITH A FOCUS ON USES THAT CREATE SIDEWALK CONGESTION AND WORKING WITH THE CITY OF NEW YORK TO ALLOCATE RESOURCES TO IMPROVE PUBLIC SAFETY AND SIDEWALK CONGESTION ISSUES ALONG BROADWAY.
named programs · 4 · from sources
What they call their work
Advocacy
Represents district interests to government agencies on issues including public safety, regulations, and resource allocation
Community Development
Connects community members through newsletters, social media, and the "Be a Good Neighbor" program to foster district cohesion
Quality of Life and Public Safety
Manages pedestrian flow, addresses sidewalk congestion, and monitors vending, retail activity, and construction impacts in public spaces
Sidewalk Cleaning and Maintenance
Clean Team sweeps sidewalks, removes trash and graffiti, and clears snow/ice 363 days per year to maintain district appearance and safety
activities · 9 groups
What they do
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Neighborhood Civic Engagement 2 activities
- Advocates for public safety and improved resource allocationEngages with government officials to address community issues such as sidewalk congestion and public space use, and advocates for improved public safety through city resource allocation.
- Provides guidance through Be a Good Neighbor programOperates the Be a Good Neighbor program to provide guidance to residents, tenants, and building managers on navigating life and business operations in the SoHo Broadway district.
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Neighborhood Revitalization Initiatives 1 activity
- Develops and promotes public realm vision plansDeveloped the SoHo Broadway Public Realm Framework + Vision Plan in collaboration with Street Plans, Karp Strategies, community stakeholders, and government partners to guide district improvements.
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Organizational Newsletter Production and Distribution 1 activity
- Distributes monthly newsletters and email updates to the SoHo Broadway communityProduces and distributes monthly newsletters and email updates to residents, office workers, businesses, property owners, and managers in the SoHo Broadway community to inform them about organizational and community activities.
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Curated Art Exhibitions and Public Displays 1 activity
- Hosts cultural and community eventsHosts closing events for art exhibitions such as "Donald Judd Furniture: Wood and Metal" and "Artists on the Bowery, Part 6: Reframing the Edge" in the SoHo Broadway district.
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Public Space Beautification and Maintenance 1 activity
- Implements streetscape improvements and greenery enhancementsInstalls and maintains trash bins, planters, ornamental shrubs, and summer blooms to reduce pedestrian congestion, deter rats, and enhance the public realm; contracts with the Horticultural Society of New York for installation and maintenance of street plantings.
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Transportation Policy Advocacy & Infrastructure Reform 1 activity
- Monitors and manages public space usageMonitors and manages sidewalk activity including vending, retail operations, events, and public realm construction to support pedestrian safety and flow along SoHo's Broadway.
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Supplemental Urban Sanitation Services 1 activity
- Operates a Clean Team for daily maintenance and sanitationOperates a Clean Team that sweeps sidewalks, removes garbage and graffiti, empties trash receptacles, and clears snow/ice from crosswalks 363 days per year, removing approximately 48,250 bags of garbage and 4,725 incidents of graffiti annually.
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Visitor & Business Guide Distribution 1 activity
- Produces community guides and curated newsProduces "The Community Corner," a guide to nonprofit organizations and community groups in and around the SoHo Broadway district, and publishes regular curated news about the area.
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Uncategorized 1 activity
- Tracks and reports district metricsManages a district with 1.5 million square feet of retail space, 3 million square feet of office space, over 21,000 workers, 1,049 residents, and attracts approximately 111,183 daily subway riders and 18.1 million annual visitors; maintains an 87% storefront occupancy rate.
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financials · form 990 · fy2023
revenue
Total revenue$1.12M
Contributions & grants$66K6%
Program service revenue$1.04M93%
Investment income$8K1%
Other revenue$0
expenses
Total expenses$814K
Program expenses69%
Admin / overhead31%
Fundraising0%
Salaries & benefits$274K
Grants paid out$0
Largest expense lineProfessional Fees
balance sheet
Total assets$942K
Cash$707K
Investments$0
Liabilities$171K
Net assets$770K
Liquid reserves10.4 mo
4 years on record · 2019–2023 · YoY revenue +11.1%
leadership · form 990 part vii · fy2023
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| MARK DICUS | EXECUTIVE DIRECTOR (OUTGOING) | 40 | $147K |
board members · 23
- ANDERS HOLST — DIRECTOR
- ARIF SHAH — TREASURER
- BRAD LANDER — DIRECTOR
- CHERYL KLAUSS — DIRECTOR
- CHRIS MARTE — DIRECTOR
- EMILY HELLSTROM — DIRECTOR
- ERIC ADAMS — DIRECTOR
- GASTON SILVA — DIRECTOR
- GREG KRAUT — DIRECTOR
- JAMES CAVELLO — PRESIDENT
- JASON VACKER — DIRECTOR
- JEANNETTE RODRIGUEZ — DIRECTOR
- JED ROOT — DIRECTOR
- JOHN PASQUALE — DIRECTOR
- MARGARET BAISLEY — DIRECTOR
- MARK LEVINE — DIRECTOR
- MICHELLE CHOI — VICE PRESIDENT
- NEITH STONE — DIRECTOR
- PETER DAVIES — DIRECTOR
- RICHARD BENENSON — DIRECTOR
- RONNIE WOLF — DIRECTOR
- SHARON ERMILIO — SECRETARY
- SUSAN SHOEMAKER — DIRECTOR
relationships · 18
Who they work with
- Abercrombie & Fitch Partner — Welcomed as a new retail tenant with a flagship store opening at 520 Broadway on June 5, 2026.
- Breather Partner — Company operating in the district whose user base aligns with the local tech and creative workforce.
- Citibin Partner — Supplied new trash bins with green roofs for the SoHo Broadway Initiative.
- City Walls Partner — Not-for-profit organization that collaborated on public art installations in the district, including the Gateway to SoHo.
- City of New York Government — Collaborates with the City of New York to allocate resources addressing public safety and sidewalk congestion along SoHo's Broadway.
- Judd Foundation Partner — Partnered with Judd Foundation to present the exhibition "Donald Judd Furniture: Wood and Metal."
- Karp Strategies Partner — Collaborated on the development of the SoHo Broadway Public Realm Framework + Vision Plan.
- Loci Architecture PC Partner — Design firm based in SoHo Broadway committed to urban resilience and contributing to the district's architectural character.
- NYC Department of Small Business Services Partner — Collaborates to promote local businesses on the Live NYC Map for tourism and events.
- NYC Tourism + Conventions Partner — Partners to promote local business participation in the 2026 World Cup through city-supported initiatives.
- New York City Department of Sanitation Government — Agency partner responsible for trash collection in coordination with the Initiative's Clean Team.
- New York City Department of Transportation Government — Agency partner involved in implementing street infrastructure improvements.
- Scholastic Corporation Partner — Headquartered in the district and contributes to the cultural and economic vibrancy of SoHo Broadway.
- SoHo Weekly News Partner — Referenced historical coverage from the SoHo Weekly News to inform and contextualize Bicentennial reflections.
- Street Plans Partner — Collaborated on the development of the SoHo Broadway Public Realm Framework + Vision Plan.
- Streetplus Partner — Provides the Clean Team through a maintenance contract to support sidewalk cleaning and maintenance services.
- The Horticultural Society of New York Partner — Installed and maintains plantings under contract with the SoHo Broadway Initiative.
- Westwood Gallery NYC Partner — Collaborated to present the exhibition "Artists on the Bowery, Part 6: Reframing the Edge."
strategies · 4
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Community Engagement Through Coordinated Communicationmethodology: community_communicationBy maintaining regular, structured communication with diverse stakeholders, we strengthen trust and collective action, because consistent information-sharing fosters inclusion, alignment, and responsiveness in community development efforts.
- Historic Preservation as Urban Identitymethodology: historic_preservation_driven_developmentBy leveraging historic cast-iron architecture and cultural continuity, we strengthen district identity and community belonging, because shared historical narrative and physical heritage increase stakeholder investment and support sustainable development.
- People-First Urban Designmethodology: people_first_urbanismBy designing public spaces around human needs and pedestrian experiences, we improve safety, reduce congestion, and honor cultural identity, because walkable, human-scaled environments foster community well-being and economic vitality.
- Public Space Activation Through Cultural and Economic Programmingmethodology: cultural_programmingBy integrating cultural exhibitions, art access, and major events into public space strategy, we drive economic activity and community attachment, because shared cultural experiences increase foot traffic, local spending, and emotional investment in the district.