named programs · 5 · from sources
What they call their work
Beautification Program
Planting trees and greenery, installing planters, and maintaining streetscape aesthetics
Business Advocacy
Representing local businesses to city government and promoting economic development
Holiday Lighting
Installation and maintenance of holiday lights along Atlantic Avenue
Hoyt Street Open Street Program
Seasonal closure of Hoyt Street to cars for community events, public use, and traffic calming
Sanitation Services
Regular street cleaning and waste management services for the Atlantic Avenue corridor
activities · 8 groups
What they do
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Public Space Beautification and Maintenance 1 activity
- Enhancing streetscape aesthetics and pedestrian safetyInstalls and maintains planters, trees, tree pits, and seasonal greenery on Hoyt Street and throughout the district to improve streetscape vibrancy, support transit accessibility, and provide traffic-calming measures for pedestrian safety.
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Community Festival & Event Production 1 activity
- Hosting community programming and public events on open streetsOrganizes and hosts free public events, including live music performances, by closing Hoyt Street to vehicular traffic during spring, summer, and fall as part of the Hoyt Open Street programming to foster community engagement.
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Business Improvement District Management 1 activity
- Improving neighborhood conditions and business environment in the Atlantic Avenue Business Improvement DistrictPromotes economic growth and the well-being of local businesses by improving neighborhood conditions and the business environment through sanitation, beautification, and infrastructure enhancements.
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Website Accessibility Implementation 1 activity
- Maintaining accessible and usable digital infrastructureImplements website accessibility features including alternative text, proper structural markup, keyboard navigation support, form labeling, and high-contrast visual cues to ensure inclusive access to online content.
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Community Service Office Operations 1 activity
- Operating administrative office servicesProvides regular office hours from 9:00am to 5:00pm, Monday through Friday, to support organizational operations and community outreach.
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Supplemental Urban Sanitation Services 1 activity
- Operating supplemental sanitation and maintenance servicesFunds and manages daily sanitation services including litter cleanup, graffiti removal, and street furniture painting seven days a week to maintain cleanliness and safety in the district.
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Regional Economic Development Initiatives 1 activity
- Providing business support and commercial property informationOperates an online business directory and provides access to information about available commercial properties to support local economic development and assist prospective business owners.
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Organizational Newsletter Production and Distribution 1 activity
- Public engagement and communicationEngages the public through electronic newsletters, mailings, co-promoted contests, and website content to promote community involvement and awareness of local businesses and policy issues.
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financials · form 990 · fy2024
revenue
Total revenue$545K
Contributions & grants$544K100%
Program service revenue$00%
Investment income$2K0%
Other revenue$0
expenses
Total expenses$644K
Program expenses85%
Admin / overhead15%
Fundraising0%
Salaries & benefits$201K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$472K
Cash$272K
Investments$0
Liabilities$330K
Net assets$142K
Liquid reserves5.1 mo
6 years on record · 2019–2024 · YoY revenue +8.3%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| Kelly Carroll | Executive Dir. | 30 | $105K |
relationships · 21
Who they work with
- Art Deco Society of New York Partner — Kelly Carroll serves as an advisor.
- Brick Real Estate Partner — Partners on commercial real estate outreach and promotion to attract new businesses to the district.
- Brooklyn Borough President Government — Francesca Perrone represents the office within the BID’s government officials list.
- Brooklyn Community Board 2 Government — Taya Mueller represents the board within the BID’s government officials list.
- Brooklyn Community Board 2 Partner — Regularly attends meetings to advocate for the district's interests.
- Brooklyn Queens Expressway Transformation Coalition — Active member and voice in a coalition focused on the redesign of the BQE.
- City Club of New York Partner — Kelly Carroll serves on the board of directors.
- City Council Member Shahana Hanif Government — Engages in site visits and discussions with local business owners to address district-specific small business challenges.
- City of New York Government — Partnered with the City of New York for legal and operational purposes, as referenced in indemnification and liability clauses.
- Columbia University Partner — Kelly Carroll earned a master of science from the Graduate School of Architecture, Planning and Preservation.
- Coro New York Partner — Kelly Carroll is a 2023 Neighborhood Leadership Fellow.
- George Washington University Partner — Lilly Alletto attended and majored in Environmental Studies with a minor in Geography.
- Historic Districts Council Partner — Kelly Carroll serves on the board of directors and previously worked as Director of Advocacy & Community Outreach.
- Hunter College Partner — Layla Passman is currently obtaining her Master’s degree.
- NYC Comptroller Government — Pinchus Hikind represents the office within the BID’s government officials list.
- NYC Small Business Services Government — Ana Gross represents the agency within the BID’s government officials list.
- NYPD Partner — Regularly attends local NYPD meetings to advocate for pedestrian safety and quality of life.
- NYU SPS Partner — Kelly Carroll teaches courses.
- Office of City Council Member Lincoln Restler Government — Scarlet Healey represents the office within the BID’s government officials list.
- Office of City Council Member Shahana Hanif Government — Channa Camins represents the office within the BID’s government officials list.
- thehort Partner — Collaborates on the care and maintenance of planters and trees/tree pits on Hoyt Street.
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Business Improvement District Modelmethodology: business-improvement-district-modelBy organizing as a Business Improvement District, the organization improves neighborhood conditions and supports economic growth, because structured public-private investment and coordinated management enhance the local business environment and quality of public spaces.
- Commercial District Branding and Public Programming to Drive Vitalitymethodology: commercial-district-brandingBy developing a unified brand identity and offering free, all-ages public programming, the organization increases community participation and supports local businesses, because a cohesive cultural identity and accessible events attract visitors and foster economic and social activity in the corridor.
- Comprehensive Corridor Revitalization through Strategic Expansionmethodology: comprehensive corridor revitalizationBy expanding financial resources, restructuring governance, and activating public spaces, the organization transforms the commercial corridor’s trajectory, because coordinated upgrades in programming, leadership, and media presence create momentum for sustained revitalization and policy influence.
- Local Policy Advocacy for Corridor Vitalitymethodology: local-policy-advocacyBy engaging in local policy and planning processes, the organization improves traffic, safety, and quality of life, because advocacy enables systemic changes that support long-term economic and environmental sustainability of the commercial district.
- Urban Beautification and Streetscape Design for Safety and Engagementmethodology: multi-functional_streetscape_designBy integrating urban greening with multi-functional streetscape design, the organization enhances community engagement and pedestrian safety, because physical improvements like planters and tree planting beautify commercial corridors while also serving as traffic-calming infrastructure that supports Vision Zero goals.