irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $280KDirect Marketing: Promotes the commercialcorridor in order to increase business activity for all retailers within the district. The program includes advertising, branding of the shopping district, production of promotional materials, maintenance of a web site presence and electronic communication, media relations, and special events and programming.
- #2 $218KCommunity Initiatives: Supports strategic partnerships with local community groups and schools. Provides support for the Senior Advisory Council, Summer Youth Employment, and mentoring as well as Mayors Action Plan for Neighborhood Safety at Whitman and Ingersoll Houses.
named programs · 6 · from sources
What they call their work
Black Artstory Month
Annual arts series celebrating Black artistry through visual exhibitions in storefront windows, artist talks, poetry and collage workshops, and virtual discussions, focusing on themes of identity, democracy, and community.
Community Initiatives
Supports partnerships with local schools and community groups, provides summer employment and mentoring for youth, and supports the Senior Advisory Council and neighborhood safety programs.
Direct Marketing
Promotes the Myrtle Avenue commercial corridor through advertising, branding, promotional materials, website presence, media relations, and special events to increase business activity for local retailers.
Myrtle Buzzin' Mural Project
Public art initiative commissioning large-scale murals by local artists to revitalize public spaces and reflect neighborhood energy and culture.
Sanitation and Maintenance
Provides supplementary sanitation services including sidewalk sweeping, garbage bin emptying, graffiti removal, street furniture cleaning and painting, and snow removal at bus shelters and crosswalks.
Streetscape Improvements
Enhances public spaces through planting and maintenance of street trees and ornamentals, installation and maintenance of street furniture, creation of new public spaces, and design/financial assistance for retailer storefront improvements.
activities · 7 groups
What they do
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Business Community Advocacy 1 activity
- Advocates for small businesses and serves as liaisonAdvocates on behalf of local businesses, serving as a liaison between merchants and city agencies or organizations, and connects business owners with resources such as pro bono legal assistance and support navigating city government.
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Food Distribution and Hunger Relief 1 activity
- Operates weekly food pantryOrganizes and operates a weekly food pantry that packs and distributes free groceries to hundreds of local households.
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Youth Workforce Readiness Programs 1 activity
- Operates youth internship and workforce development programRuns a 6-week summer internship program (YEMP) for youth aged 14–24 from Fort Greene and Clinton Hill, placing participants in paid job placements at local businesses with up to 25 hours per week. Includes weekly workshops on work readiness, financial literacy, and entrepreneurship co-led with Progress Playbook.
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Community Festival & Event Production 1 activity
- Organizes community events and cultural programmingHosts recurring community events such as Summer Sounds, Touch A Truck, Easter Hunt, and Make Music New York Day, featuring live music, family-friendly activities, and cultural performances to engage residents and promote the Myrtle Avenue corridor. Events include the Dance of the Tecuanes and pop-up programming at local venues.
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Business Improvement District Management 1 activity
- Promotes commercial corridor through marketing and brandingSupports business activity by promoting the Myrtle Avenue commercial corridor through advertising, branding, promotional materials, website presence, media relations, and community engagement initiatives including newsletters, sweepstakes, and contests.
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Supplemental Urban Sanitation Services 1 activity
- Provides sanitation and public space maintenance servicesImplements supplemental sanitation and beautification services along Myrtle Avenue, including sidewalk sweeping, graffiti removal, garbage bin emptying, snow removal at bus shelters, and cleaning and painting of street furniture and streetlamps. Also provides ongoing maintenance support for the Myrtle Avenue Plaza.
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Public Space Beautification and Maintenance 1 activity
- Supports streetscape and storefront improvementsAdvances physical and aesthetic improvements to public spaces through planting and maintenance of street trees and ornamentals, installation of street furniture, creation of public spaces, and provision of small matching grants and design services to business owners for facade and signage enhancements.
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financials · form 990 · fy2024
revenue
Total revenue$1.25M
Contributions & grants$672K54%
Program service revenue$575K46%
Investment income$3220%
Other revenue$0
expenses
Total expenses$1.25M
Program expenses92%
Admin / overhead8%
Fundraising0%
Salaries & benefits$566K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$626K
Cash$300K
Investments$0
Liabilities$21K
Net assets$605K
Liquid reserves2.9 mo
5 years on record · 2019–2024 · YoY revenue +4.5%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| Amanda Zenteno | Executive Dir. | 40 | $100K |
board members · 17
- Alex Mendez — Member
- Casie Addison — Member
- Cen Edward — Member
- Dalia Turner — Member
- Diane Huey — Member
- Elissa Olin — Member
- Emily Ahn Levy — Member
- Gerry Rooney — Member
- Gurvan Duncan — Member
- Jamal Robinson — Member
- Joy Crichlow — Member
- Larry Hoy — Member
- Matthew Morowitz — Member
- Omar Lahoumah — Member
- P Ann Daniels — Member
- Sam Alison-Mayne — Member
- Taya Mueller — Member
relationships · 26
Who they work with
- BRIC Arts Media Partner — Co-presented the virtual event 'Gold Fronts: Celebrating the Influence and Agency of Black womxn in Visual Storytelling'.
- City of New York Government — Partner in site operations and indemnification, referenced in legal terms and liability provisions.
- City of New York Partner — Collaborates on the management of the Myrtle Avenue Plaza, with the City responsible for construction and primary management.
- Eugenia Mello Partner — Collaborated with the organization to create the "Myrtle Buzzin'" mural on Myrtle Avenue.
- Ingersoll Houses Partner — Collaborates on the Mayors Action Plan for Neighborhood Safety.
- Local community groups Partner — Engages in strategic partnerships for youth employment, mentoring, and community initiatives.
- Local schools Partner — Engages in strategic partnerships for youth employment, mentoring, and community initiatives.
- Myrtle Avenue Brooklyn Business Improvement District Partner — Works together to revitalize Myrtle Avenue and improve the commercial corridor.
- Myrtle Avenue Brooklyn Partnership Network — Presenting organization for the Touch A Truck event.
- Myrtle Avenue Merchants Association Partner — Partners in developing programs and improving the physical and economic conditions of Myrtle Avenue.
- Myrtle Avenue Revitalization Project LDC Partner — Collaborates on the revitalization of Myrtle Avenue through joint planning and programming.
- Myrtle Avenue Revitalization Project LDC Partner — Former and longtime partner organization of the Myrtle Avenue Brooklyn Partnership
- Myrtle Avenue Senior Advisory Council Partner — Presented the 'We are the Original' event in collaboration with Myrtle Avenue Brooklyn Partnership.
- Neno's Partner — Co-hosted the Summer Sounds event with Myrtle Avenue Brooklyn Partnership.
- Neno’s Partner — Co-presents the Summer Sounds event with Myrtle Avenue Brooklyn Partnership.
- One Community Partner — Lead organizer of the Fort Greene & Farragut Fresh Pantry, in partnership with Myrtle Avenue Brooklyn District Management Association Inc.
- Pratt Institute Partner — Partner organization in the Black Artstory Month 2022 series.
- Progress Playbook Partner — Co-leads weekly workshops for youth in the YEMP program.
- Putnam's Pub & Cooker Partner — Collaborated on a World Cup-themed photo activation and social media contest at Putnam's location on Myrtle Avenue.
- Tankhouse Partner — Program sponsor for the Black Artstory Month 2022 series.
- The Cirri Partner — Co-presented the 'We are the Original' event with Myrtle Avenue Senior Advisory Council.
- The Emerson Partner — Co-presented the Flag Chalk Walk event with Myrtle Avenue Brooklyn Partnership.
- Timbalooloo Music Partner — Featured as a performing artist in a family music performance during the Flag Chalk Walk event.
- UnJaded Curations Partner — Curated the Democracy’s Body exhibition for Black Artstory Month 2022.
- Whitman Houses Partner — Collaborates on the Mayors Action Plan for Neighborhood Safety.
- city agencies Government — Liaises between local merchants and city agencies to support business operations.
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Community-Driven Revitalization through Merchant-Community Collaborationmethodology: community_driven_revitalizationBy fostering collaboration between community members and local merchants, we restore commercial vitality to Myrtle Avenue because shared ownership and participatory planning lead to more sustainable, inclusive economic and social outcomes.
- Public Space Activation as a Catalyst for Community Engagementmethodology: public_space_activationBy transforming public spaces into vibrant, culturally reflective environments through art, programming, and green infrastructure, we strengthen community bonds and increase neighborhood engagement because shared spaces foster belonging and collective identity.
- Youth Workforce Development through Integrated Work-Based Learningmethodology: work_based_learningBy combining paid internships with structured skill-building workshops in financial literacy, work readiness, and entrepreneurship, we build youth workforce capacity because experiential learning integrated with practical skills produces stronger career outcomes.