irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $59KMARKETING - PROMOTING THE DISTRICT TO RESIDENTS AND TOURISTS AND RETAINING AND DEVELOPING PROSPECTIVE BUSINESS.
- #2 $44KNEW INITIATIVES - DEVELOPING NEW PROGRAMS AND EXPANSION OF THE BID.
named programs · 2 · from sources
What they call their work
Marketing
Promoting the NoHo district to residents, tourists, and prospective businesses to support economic growth and business retention.
New Initiatives
Developing new programs and expanding the Business Improvement District to enhance services and community impact.
activities · 6 groups
What they do
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Visitor & Business Guide Distribution 1 activity
- Business and property owner support resourcesCreates and distributes informational guides, summaries, and resource compilations on policy changes, legal procedures, city agency services (DSNY, DOT, DCWP, SBS), and regulatory compliance to support local businesses and property owners.
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Community Festival & Event Production 1 activity
- Community events and engagement programmingOrganizes and hosts community events including National Night Out Against Crime, Open Streets initiatives, business mixers with over 200 attendees from 78 businesses, summer parties, anniversary celebrations, and annual BID meetings to foster local participation and connection.
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Neighborhood Revitalization Initiatives 1 activity
- Design and planning collaborationCollaborates with external design firms, such as Fancy Awesome, as part of its Design Team to support neighborhood improvement and planning initiatives.
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Business Improvement District Management 1 activity
- Marketing, branding, and business promotion for the NoHo BIDConducts marketing campaigns to promote NoHo to residents, tourists, and prospective businesses; produces neighborhood banners, CitiBin wraps, and a comprehensive dining guide; supports business retention and development through targeted outreach and promotional materials.
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Regional Arts Advocacy & Promotion 1 activity
- Promotion of NoHo as a performing arts hubActively promotes NoHo as a center for vibrant performing arts, including theater, music, and discussion-based performances, enhancing cultural visibility and attracting audiences.
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Supplemental Urban Sanitation Services 1 activity
- Supplemental sanitation, beautification, and public safety servicesProvides supplemental sanitation including containerized trash, graffiti removal, increased street plantings, and record bulb installations; supports public safety through coordination with NYPD and quality-of-life enforcement; maintains landscaping to enhance neighborhood cleanliness and appearance in NoHo.
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financials · form 990 · fy2024
revenue
Total revenue$707K
Contributions & grants$83K12%
Program service revenue$604K85%
Investment income$19K3%
Other revenue$0
expenses
Total expenses$735K
Program expenses82%
Admin / overhead18%
Fundraising0%
Salaries & benefits$219K
Grants paid out$0
Largest expense lineProfessional Fees
balance sheet
Total assets$656K
Cash$451K
Investments$0
Liabilities$151K
Net assets$505K
Liquid reserves7.4 mo
6 years on record · 2019–2024 · YoY revenue +1.6%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| CORDELIA PERSEN | EXECUTIVE DIRECTOR | 40 | $111K |
board members · 19
- ANDREW CHANG — DIRECTOR
- ANDREW ZAK — DIRECTOR
- ARIEL LEVY — DIRECTOR
- BRAD FISHEL — CHAIR
- CARTER BOOTH — DIRECTOR
- COUNCILWOMAN CARLINA RIVERA RIVERA — DIRECTOR
- DAN HOCHSTADT — DIRECTOR
- ELIZABETH BURKE — DIRECTOR
- EVELIN COLLADO — DIRECTOR
- HELEN CHIU — TREASURER
- JEAN MARIE SALAUN — DIRECTOR
- JOAN MELNICK — DIRECTOR
- JOSH PICKARD — DIRECTOR
- MARISA SEIFAN — SECRETARY
- RAYMOND YU — DIRECTOR
- RHAB AL YAMANI — DIRECTOR
- ROD FELDMAN — DIRECTOR
- VALENTINE GOLDSTEIN — DIRECTOR
- VICTOR TRAGER — VICE CHAIRMAN
relationships · 77
Who they work with
- 12 Matcha Partner — Listed as a featured coffee shop in the NoHo Dining Guide
- 310 Bowery Bar Partner — Listed as a featured bar in the NoHo Dining Guide
- 310 Bowery Bar Partner — Promoted 310 Bowery Bar as a venue showing World Cup matches with drink specials.
- ACME Downstairs Partner — Listed as a featured bar in the NoHo Dining Guide
- ATLA Partner — Listed as a featured restaurant in the NoHo Dining Guide
- Adidas Partner — Collaborated with Adidas on World Cup promotional activities, including featuring their store and merchandise in neighborhood event promotion.
- Bite Partner — Promoted Bite as a location showing World Cup games on the sidewalk with outdoor seating and a limited-edition jersey.
- Bleecker Street Bar Partner — Promoted Bleecker Street Bar as a venue for World Cup watch parties with special events and drink offerings.
- BondST Partner — Listed as a featured restaurant in the NoHo Dining Guide
- Bowery Poetry Club Partner — Recognizes as a performance venue contributing to NoHo's arts scene.
- C as in Charlie Partner — Listed as a featured restaurant in the NoHo Dining Guide
- Cafe Lyria Partner — Listed as a featured coffee shop in the NoHo Dining Guide
- Casa Bond Partner — Listed as a featured restaurant in the NoHo Dining Guide
- Cha Cha Matcha Partner — Listed as a featured coffee shop in the NoHo Dining Guide
- City government Government — Serves as a liaison between local businesses and stakeholders and the City government.
- DCWP Government — Provides resources for businesses through coordination with the Department of Consumer and Worker Protection.
- DOT Government — Provides resources for businesses through coordination with the Department of Transportation.
- DSNY Government — Provides resources for businesses through coordination with the Department of Sanitation.
- Duane Park Partner — Includes in cultural guide as a venue offering performance and dining experiences in NoHo.
- Eat Offbeat at Atelier Jolie Partner — Listed as a featured coffee shop in the NoHo Dining Guide
- Elevator Repair Service Partner — Features as an original works theater ensemble contributing to NoHo's artistic landscape.
- Elvis Partner — Listed as a featured bar in the NoHo Dining Guide
- Fancy Awesome Partner — Design partner supporting the NOHO NY District Management Association's Design Team.
- Fish Cheeks Partner — Listed as a featured restaurant in the NoHo Dining Guide
- Funny Face Bakery Partner — Listed as a featured bakery in the NoHo Dining Guide
- Funny Face Bakery Partner — Promoted Funny Face Bakery’s World Cup-themed cookies and treats.
- Gene Frankel Theater Partner — Partners to promote theatrical talent and programming in NoHo.
- Gonzalez y Gonzalez Partner — Listed as a featured bar in the NoHo Dining Guide
- Great Jones Distillery Partner — Promoted Great Jones Distillery’s World Cup-themed food, drink, and tour specials.
- Grow with Google center Partner — Provides private-sector resources shared by NOHO BID to support local businesses.
+ 47 more
strategies · 2
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Community Activation Through Curated Events and Public Space Programmingmethodology: community_activation_modelBy organizing community events, open streets initiatives, and arts programming, the organization strengthens neighborhood connections and drives engagement because accessible, inclusive public experiences foster local identity and economic activity. These activities activate underused spaces and amplify cultural assets to sustain district vitality.
- Public-Private Partnership for Place-Based Revitalizationmethodology: place-based_revitalizationBy leveraging collaboration among property owners, businesses, residents, and government officials, the organization drives economic and cultural vitality because shared governance increases buy-in and aligns investment with community needs. This approach enhances neighborhood quality of life and positions NoHo as a distinctive urban destination through coordinated action.