irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $74KCommercial Revitalization - marketing, promotion of local businesses and events for encouraging local residents to shop within the Pitkin Avenue Business District.
- #2 $54KNeighborhood Development, Cleanup, and Improvement - assist local property owners and business owners in the enhancement of storefronts, facades, and signage for streetscape improvements and cleanup efforts to help attract commercial activity within the Pitkin Avenue Business District.
named programs · 6 · from sources
What they call their work
Brownsville Spring Clean Up
Annual neighborhood beautification event engaging volunteers to clean streets along the East Brooklyn Bike Club route in preparation for spring.
Brownsville Wonderland (Easter Egg Hunt)
Annual family festival featuring egg hunts, games, prizes, and free tickets to the NYC Aquarium and Bronx Zoo distributed in partnership with the Wildlife Conservation Society.
NYC GROWS Farmstand
Weekly farmstand operating every Saturday from July to November, offering fresh produce and accepting SNAP/EBT, WIC, and other benefit programs to improve food access.
Open Streets & Heat Resilience Activation
Community day events at Thatford Cul-de-Sac featuring cooling stations, shade structures, heat safety training, and resource tables to build climate resilience.
Small Business Workshops & Networking Mixers
Events like the Chase Small Business Workshop provide entrepreneurs with tools for accessing capital and growing their businesses.
Weekly Community Bike Rides
Free weekly bike rides for all ages hosted in partnership with Citibike, promoting safe and accessible cycling in Brownsville.
activities · 13 groups
What they do
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Neighborhood Civic Engagement 1 activity
- Community engagement and outreachConducts outreach through social media, surveys, tabling, and flyering to involve residents in public space planning and community initiatives, including public engagement sessions and participatory design processes.
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Community Festival & Event Production 1 activity
- Community events and public programmingOrganizes and hosts recurring community events such as the Pitkin Ave Tree Lighting, Halloween Harvest Festival, Yoga in the Plaza, Easter egg hunts, wellness markets, parades, and cultural festivals to activate public spaces and foster community engagement.
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Visitor Information and Trip Planning Services 1 activity
- Interactive mapping and visitor resourcesProvides an interactive map to help visitors plan visits to businesses on Pitkin Avenue, along with information about BID programs, services, membership, and events.
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Business Improvement District Management 1 activity
- Local business support and economic developmentSupports business recruitment and retention by distributing market data, marketing vacant retail spaces, hosting business assistance workshops, and producing a quarterly real estate report listing available storefronts with broker information and pricing.
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Business Member Promotion Services 1 activity
- Marketing and promotion of local businessesConducts marketing campaigns to promote shopping within the Pitkin Avenue Business District, including seasonal events, string lighting installations during holidays, and distribution of promotional materials.
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Professional Membership and Association Benefits 1 activity
- Membership program for property and business ownersOffers free membership to property owners, commercial tenants, and residential tenants within the BID boundaries, providing access to services such as sanitation, marketing assistance, directory listings, and voting rights at the Annual Meeting.
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Urban Park and Public Space Conservation 1 activity
- Partnership-based green space stewardshipParticipates in the maintenance of green spaces such as Zion Triangle-Pitkin Plaza in partnership with the Horticulture Society of New York and supports access to Betsy Head Park, including past contributions to park improvements like the Imagination Playground.
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Supplemental Urban Sanitation Services 1 activity
- Public space maintenance and sanitationProvides daily sidewalk cleaning and monthly graffiti removal along Pitkin and Rockaway Avenues, operating seven days a week to maintain cleanliness and safety in the Pitkin Avenue Business District.
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Neighborhood Revitalization Initiatives 1 activity
- Public space planning and redesignCollaborates with architecture and design firms to reimagine and redesign public spaces including Zion Triangle Plaza and NYCHA cul-de-sacs, based on community input gathered through public engagement sessions, surveys, and outreach campaigns.
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Public Space Beautification and Maintenance 1 activity
- Streetscape beautification and facade improvementImplements streetscape enhancements including mural projects, façade improvements through the Pitkin Avenue Renaissance Program, and installation of banners featuring artwork by local students to revitalize the business district.
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Local Food Market Operation 1 activity
- Urban agriculture and food access initiativeOperates a weekly farm stand from July to November offering fresh, locally-grown produce and a bonus incentive program where SNAP/EBT/P-EBT users receive matching funds up to $10 daily.
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Community-Engaged Public Art Projects 1 activity
- Youth engagement and capacity building through public artEngages youth and young adults in mural design and painting projects, including research, field trips, and collaborative creation with professional artists, as part of community beautification and workforce development.
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Uncategorized 2 activities
- Pitkin Advantage loyalty and discount programOffers a free discount card to residents and shoppers for use at local retailers on Pitkin and Rockaway Avenues, distributed through the BID office, community events, and by mail upon request.
- Research and market analysis for economic revitalizationConducted market analysis to quantify unmet consumer demand on Pitkin Avenue at over $192 million, informing economic development and business recruitment strategies.
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financials · form 990 · fy2024
revenue
Total revenue$455K
Contributions & grants$230K51%
Program service revenue$225K49%
Investment income$00%
Other revenue$0
expenses
Total expenses$541K
Program expenses96%
Admin / overhead4%
Fundraising0%
Salaries & benefits$179K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$82K
Cash$3K
Investments$0
Liabilities$25K
Net assets$56K
Liquid reserves0.1 mo
6 years on record · 2019–2024 · YoY revenue -6.2%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| Tiera Mack | Executive Director | 40 | $58K |
board members · 15
- Ayanna Williams — Member
- Edward Cen — Member
- Edward Rubinov — Member
- Elroy Phillips — Member
- Francillia Wilkins Rahim — Vice Chair
- Genese Morgan — Member
- Jack Dushey — Member
- Julian Pierre — Member
- Leslie Velazquez — Member
- Lisa Campbell — Member
- Mark Tanis — Chair
- Marlene Mealy — Member
- Michael Hirschhorn — Member
- Tamesha Thompson — Member
- Yousef Kabreti — Member
relationships · 51
Who they work with
- ANHD NYC Government — Funded and supported the “Brownsville Is…” lighting installation through the Local Center partnership.
- Assemblywoman Latrice M. Walker Government — Collaborates on the annual Brownsville Spring Clean Up event.
- Association for Neighborhood & Housing Development Government — Partner in the Local Center initiative providing funding and technical assistance for public space improvements.
- BMS Health Center Partner — Community partner present at the Festival of Flags 2024.
- Brooklyn Arts Council Funder — Provided grant funding for the 2021 Street Pole Banner Art Project.
- Brooklyn Book Bodega Partner — Community partner present at the Festival of Flags 2024.
- Brooklyn Borough President Antonio Reynoso Government — Represented at the annual meeting through a delegate.
- Brownsville In, Violence Out Partner — Community partner present at the Festival of Flags 2024.
- Brownsville Recreation Center Partner — Community partner present at the Festival of Flags 2024.
- CBEDC Partner — Co-hosts small business workshops focused on capital access and financial development.
- Chase Partner — Collaborates on small business workshops and networking mixers for local entrepreneurs.
- Citibike Partner — Partners to offer free community bike rides using Citibike stations and equipment.
- Cities Catalyst Partner — Provides heat safety training and distributes cooling kits during community resilience events.
- City agencies Government — Collaborates with city agencies to deliver sanitation, safety, and improvement services to the Pitkin Avenue business community.
- Community Board 16 Government — Participated in the annual meeting through its District Manager.
- Council Member Darlene Mealy Government — Sponsors the annual Brownsville Spring Clean Up event.
- Councilmember Darlene Mealy Government — Represented at the annual meeting as the Councilmember of the 41st District.
- Darlene Mealy Government — Council Member who provided support for multiple events including the Halloween Bash and Festival of Flags.
- East Brooklyn Bike Club Partner — Co-hosts weekly community bike rides and supports active transportation initiatives in Brownsville.
- Groundswell Partner — Collaborated with youth artists on the research, design, and creation of the Hidden Treasures of Brownsville mural.
- Hive Public Space Partner — Collaborated on the design and implementation of the Brownsville Wellness Market and Table Talk public art piece.
- Honeybee Arts Inc Partner — Provided art facilitation and curation for the 2021 Street Pole Banner Art Project.
- Horticulture Society of New York Partner — Partners with the BID to maintain plants, flowers, and trees in Zion Triangle-Pitkin Plaza.
- Kuki Tape NYC Partner — Contributed flair to the Halloween Bash event.
- Made In Brownsville Partner — Locally designed reusable shopping bags for the organization.
- Motive Entertainment Partner — Provided entertainment at the “Brownsville Is…” lighting installation and Holiday Tree Lighting events.
- NYC Comptroller Brad Lander Government — Represented at the annual meeting through a delegate.
- NYC Department of Small Business Services Government — Receives support and capacity-building resources from SBS for commercial corridor revitalization and public space activation.
- NYC Department of Small Business Services Partner — Provides resources and support for Black entrepreneurs at hosted networking events.
- NYC Department of Transportation Partner — Collaborates with the BID on the maintenance and activation of pedestrian plazas and public spaces.
+ 21 more
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Business Improvement District Model for Local Economic Vitalitymethodology: business_improvement_district_modelBy organizing as a Business Improvement District (BID), the association coordinates district-level services and advocacy to promote economic vitality, because shared governance and targeted improvements increase property values, attract businesses, and strengthen community buy-in.
- Community-Driven Design to Strengthen Neighborhood Identity and Ownershipmethodology: community_driven_designBy involving residents, youth, and local stakeholders in co-designing public spaces and art, the organization strengthens community identity and ensures programming reflects local values, because participatory processes increase trust, usage, and long-term stewardship of public assets.
- Placemaking and Activation to Drive Economic and Social Revitalizationmethodology: placemakingBy transforming underutilized public spaces into vibrant, multifunctional areas through art, events, and safety improvements, the organization stimulates foot traffic and economic activity, because activated spaces attract visitors, support local businesses, and foster intergenerational community engagement.