irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $3.57MSecurity and taxi dispatch: uniformed security officers patrol the district to deter crime, protect property, assist visitors and residents, and report incidents to the NYPD. Taxi dipatchers monitor lines of waiting patrons and taxi cabs at three taxi stands adjacent to Penn and Moynihan Stations and Madison Square Garden.
- #2 $2.53MCapital projects: streetscape improvements are designed, built and maintained in accordance with the urban design plan of the 34th Street district. Improvements include, but are not limited to signature granite sidewalk corners, distinctive light poles, illuminated street name signs, tree pits, framed traffic control and parking regulation signs, benches, bike racks, park concession and restroom buildings, custom street planters and trash cans. Capital project expenditures include interest and other charges related to the debt issued to finance improvements, as well as the depreciation of those improvements.
named programs · 5 · from sources
What they call their work
Capital Projects
Designs, constructs, and maintains streetscape improvements including light poles, benches, planters, signage, and public facilities in accordance with the district’s urban design plan
Golden Hour – Live at Plaza33
Free sunset music festival in Greeley Square featuring Americana, jazz, and indie acts, curated in partnership with cultural organizations including The Jazz Gallery and Manhattan School of Music
Public Events and Fitness Programs
Hosts cultural events, free fitness and dance classes, and manages event bookings in Herald and Greeley Square plazas
Sanitation and Special Maintenance
Uniformed sweepers clean streets, remove graffiti, empty trash cans, service park restrooms, clear snow, and maintain streetscape elements throughout the district
Security and Taxi Dispatch
Uniformed security officers patrol the district to deter crime, assist visitors, and report incidents to NYPD; taxi dispatchers manage queues at key taxi stands near Penn Station, Moynihan Station, and Madison Square Garden
activities · 10 groups
What they do
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Supplemental Urban Sanitation Services 1 activity
- Conducting sanitation and maintenance servicesPerforms daily sanitation and maintenance across the 34th Street district, including litter removal, gutter cleaning, graffiti and sticker removal, restroom upkeep, snow clearance, and cleaning and painting of streetscape elements.
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Public Space Beautification and Maintenance 1 activity
- Designing and maintaining capital streetscape improvementsDesigns, constructs, and maintains permanent streetscape infrastructure in the 34th Street district, including granite sidewalk corners, light poles, street signs, tree pits, benches, bike racks, concession buildings, and custom street furniture.
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Free Outdoor Music Concerts 1 activity
- Hosting a weekly sunset music festivalHosts a free public music festival in Greeley Square featuring Americana, jazz, and emerging indie acts, running weekly on Thursdays from June 25 to October 8, starting at 6:30 or 7:00 PM.
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Urban Park and Public Space Conservation 1 activity
- Managing photo and film shoot permits and reinvesting fees into park maintenanceIssues permits for photo and film shoots in Herald and Greeley Square Parks and uses collected site fees to maintain and improve these public spaces.
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Free Outdoor & Community Theater Productions 1 activity
- Offering free juggling instruction and performancesProvides free juggling instruction and live performances in Greeley Square Park as part of its public programming to engage the community with dynamic street arts.
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Community-Engaged Public Art Projects 1 activity
- Operating public art installationsHosts interactive public art installations such as light- and sound-responsive seesaws in the 34th Street district, enhancing public engagement with urban space.
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Community Festival & Event Production 1 activity
- Organizing and hosting the Macy's Thanksgiving Day ParadeOrganizes and hosts the Macy's Thanksgiving Day Parade on 34th Street and in the Herald Square area, a major public event that draws large crowds annually.
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Community Wellness Movement Classes 1 activity
- Providing free public fitness programsOffers free high-energy fitness workouts and dance classes weekly during summer months in Herald and Greeley Square Plazas, typically held Thursdays from 6:00 PM to 7:00 PM between late May and early September.
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Community Safety Patrols & Security Support 1 activity
- Providing security and taxi dispatch servicesDeploys uniformed security officers to patrol the 34th Street district to deter crime, protect property, assist visitors, and report incidents to NYPD; also operates taxi dispatchers to manage queues at three key taxi stands near Penn Station, Moynihan Station, and Madison Square Garden.
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Uncategorized 2 activities
- Maintaining park and plaza infrastructureConducts ongoing maintenance of park and plaza facilities, including plumbing repairs (leaks, drains, flushometers, irrigation), building and masonry repairs (cement patching, paver replacement), and seasonal tasks like snow removal and winterization of fountains and piping.
- Producing and maintaining an interactive map of local servicesProduces and maintains a digital interactive map providing information on services and locations throughout the 34th Street area to support navigation and access for visitors and residents.
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financials · form 990 · fy2024
revenue
Total revenue$16.97M
Contributions & grants$441K3%
Program service revenue$16.42M97%
Investment income$115K1%
Other revenue$2K
expenses
Total expenses$16.94M
Program expenses89%
Admin / overhead11%
Fundraising0%
Salaries & benefits$10.55M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$11.79M
Cash$911K
Investments$0
Liabilities$4.91M
Net assets$6.89M
Liquid reserves0.7 mo
6 years on record · 2019–2024 · YoY revenue +15.5%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 12
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| Daniel A Biederman | President | 25 | $1.09M |
| Peter Ciriello | Controller & CFO | 25 | $343K |
| Dan Pisark | VP Retail Services | 33 | $300K |
| Marc Boddewyn | VP Capital Projects | 25 | $270K |
| Brian McGinn | VP Security | 33 | $231K |
| Kaitlin Solomon | VP Operations | 20 | $215K |
| Eric Mueller | Director of Graphic Design | 5 | $190K |
| Inessa Kanevskaya | Deputy Controller | 25 | $185K |
| Quentin Robbins | VP Visitor Services | 20 | $181K |
| Dan Fishman | Director of Events | 10 | $175K |
| John Zeitoun | Director of Partnerships | 14 | $165K |
| Rachel Zurier | Director of Operations | 13 | $160K |
board members · 13
- Alan Schall — Class A Director
- Andrea Arce — Class B Director
- Andrew Burnett — Class A Director
- Andrew S Ratner — Class A Director
- Ann Peterson — Class A Director
- Ash Bhasin — Class B Director
- Bennet Dunkley — Class B Director
- Berndt Perl — Class A Director
- Billy Harnett — Class B Director
- Brad Hoylman-Sigal — Class D Director
- Bradley Sherburne — Class E Director
- Carolyn Nagler — Class B Director
- Charles Miller — Class A Director
relationships · 49
Who they work with
- 305 Fitness Partner — Partner organization providing fitness instruction for multiple Thursday classes.
- Ben & Jerry’s Partner — Corporate brand partner that has collaborated with 34th Street Partnership on programming and events.
- Ben & Jerry’s Partner — Past brand partner in the 34th Street District.
- Capoeira Partner — Partner organization leading capoeira fitness sessions on July 23 and July 30.
- City of New York Government — Formed at the request of then-Mayor Ed Koch, indicating a formal relationship with city government.
- Cracker Jack Partner — Corporate brand partner that has collaborated with 34th Street Partnership on programming and events.
- Cracker Jack Partner — Past brand partner in the 34th Street District.
- Empire State Building Partner — Adjacent landmark with 3.5 million annual observatory visitors located in the 34th Street district.
- Empire State Building Partner — Location within the district served by 34th Street Partnership's public space improvement services.
- Greeley Square Park Partner — Location within the district served by 34th Street Partnership's public space improvement services.
- H&M Partner — Corporate brand partner that has collaborated with 34th Street Partnership on programming and events.
- H&M Partner — Past brand partner in the 34th Street District.
- Herald Square Park Partner — Location within the district served by 34th Street Partnership's public space improvement services.
- Herald Square/34th Street subway station Government — Major transit hub adjacent to the 34th Street Partnership district with 38.5 million annual subway passengers.
- Herald and Greeley Square Parks Government — Manages public space usage and permitting for these city-owned parks.
- Jalopy Theatre Partner — Co-curates live music events as part of the Golden Hour series in Greeley Square.
- Jalopy Theatre Partner — Co-curates the Golden Hour music festival at Plaza33.
- Leaflet Partner — Uses Leaflet, a JavaScript library for interactive maps, to power the map functionality.
- Macy's Herald Square Partner — Key retail partner and anchor for events including the Macy's Thanksgiving Day Parade.
- Macy’s Partner — Corporate brand partner that has collaborated with 34th Street Partnership on programming and events.
- Macy’s Partner — Major retail anchor in the 34th Street district visited by 20 million shoppers annually.
- Macy’s Partner — Past brand partner in the 34th Street District.
- Madison Square Garden Partner — Location within the district served by 34th Street Partnership's public space improvement services.
- Madison Square Garden Partner — Venue in the 34th Street district attracting 4 million annual visitors for sports, concerts, and events.
- Manhattan School of Music Partner — Co-curates live music events as part of the Golden Hour series in Greeley Square.
- Manhattan School of Music Partner — Co-curates the Golden Hour music festival at Plaza33.
- MasterCard Partner — Corporate brand partner that has collaborated with 34th Street Partnership on programming and events.
- MasterCard Partner — Past brand partner in the 34th Street District.
- Mini Cooper Partner — Corporate brand partner that has collaborated with 34th Street Partnership on programming and events.
- Mini Cooper Partner — Past brand partner in the 34th Street District.
+ 19 more
strategies · 2
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Place-Based Urban Revitalization through Curated Public Space Programmingmethodology: public_space_programmingBy programming inclusive, accessible cultural and wellness activities in high-traffic public spaces, we enhance district vitality and community engagement because shared sensory and participatory experiences foster attachment and increase foot traffic, supporting economic and social health.
- Self-Funded Urban District Model with Supplemental Servicesmethodology: self-funded_business_improvement_district_modelBy funding operations through property assessments and earned income rather than public funds, we sustainably deliver enhanced sanitation, safety, and streetscape improvements because financial self-reliance enables responsive, continuous management that raises baseline urban conditions.