irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $439KMARKETING AND PROMOTION - PROMOTING THE DISTRICT TO RESIDENTS AND TOURISTS AND TO RETAIN AND DEVELOP PROSPECTIVE BUSINESSES. TO ADMINISTER THE ACTIVITIES OF THE NEW YORK CITY SPONSORING BUSINESS IMPROVEMENT DISTRICT IN THE HARLEM AREA OF NEW YORK CITY.
- #2 $395KSECURITY - TO HELP MAINTAIN A SAFER HARLEM FOR THE BUSINESS OWNERS AND MERCHANTS.
named programs · 3 · from sources
What they call their work
Marketing and Promotion
Promotes the district to residents, tourists, and prospective businesses to support economic development and retention
Sanitation
Provides cleaning services to maintain a cleaner environment for businesses and residents in the 125th Street district
Security
Offers safety patrols and monitoring to help maintain a safer environment for businesses and merchants
activities · 8 groups
What they do
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Regional Tourism Promotion 1 activity
- Conduct marketing, promotion, and tourism developmentExecutes marketing campaigns, manages an online interactive map and shopping directory, installs BID banners, and promotes cultural and tourism events to attract residents, tourists, and prospective businesses to the 125th Street BID District.
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Member Business Referral & Discount Programs 1 activity
- Facilitate business discounts and promotionsOffers a program that provides discounts at participating Harlem businesses, including 10% off food and beverages, classes, merchandise, wine, and services, accessible via designated codes or membership benefits, to promote local commerce and customer engagement.
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Public Space Beautification and Maintenance 1 activity
- Implement public realm and wayfinding improvementsLeads improvement projects in transportation, environmental planning, and facility planning, including the installation of wayfinding features such as murals, banners, art doors, and window splashes that reflect Harlem’s history and culture, and launched a Neighborhood Wayfinding Art Competition to engage artists in public realm design.
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Community Safety Patrols & Security Support 1 activity
- Operate public safety ambassador programDeploys trained ambassadors to conduct foot patrols on 125th Street five days a week from 11:00 a.m. to 7:00 p.m., providing daily public safety coverage through eight-hour shifts. This program enhances safety for residents, visitors, and businesses in the Harlem district.
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Community Festival & Event Production 1 activity
- Organize community and cultural eventsPlans and hosts public events including the annual Harlem Holiday Lights celebration each November, featuring holiday lights, a Parade of Lights, karaoke, trivia, giveaways, and family-friendly entertainment along 125th Street, with events scheduled annually through at least 2025.
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Supplemental Urban Sanitation Services 1 activity
- Provide sanitation and street cleaning servicesOperates a Clean Team and contracts with Atlantic Maintenance Company to provide supplemental street cleaning, including sweeping sidewalks, curbs, and streets, emptying trash receptacles, and maintaining street furniture across a 5-block area on 125th Street, with services running from 7:00 a.m. to 7:00 p.m. on weekdays and weekends.
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Community Stewardship Volunteer Programs 1 activity
- Run community engagement and incentive programsEngages residents and visitors in maintaining clean streets through the Harlem Neat Streets Challenge, including a monthly raffle and distribution of tote bags, T-shirts, and gift cards as incentives for participants who take the Neat Streets Pledge.
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Business Improvement District Management 1 activity
- Support business development and investmentProvides data, research, reports, and special projects to support investment decisions on 125th Street and promotes the BIZZNIFI™ framework as a strategy to enhance business services and solutions in the commercial district.
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financials · form 990 · fy2024
revenue
Total revenue$1.82M
Contributions & grants$107K6%
Program service revenue$1.69M93%
Investment income$6K0%
Other revenue$24K
expenses
Total expenses$1.63M
Program expenses78%
Admin / overhead22%
Fundraising0%
Salaries & benefits$497K
Grants paid out$0
Largest expense lineProfessional Fees
balance sheet
Total assets$936K
Cash$810K
Investments$0
Liabilities$209K
Net assets$727K
Liquid reserves6.0 mo
6 years on record · 2019–2024 · YoY revenue +27.0%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 2
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| BARBARA ASKINS | CHIEF EXECUTIVE OFFICER | 40 | $192K |
| ANTHONY BAKER | DIRECTOR OF OPERATIONS | 40 | $111K |
board members · 23
- ADAM DOYNO — BOARD MEMBER
- ALAN JEMAL — BOARD MEMBER
- ANTHONY THOMAS — BOARD MEMBER
- ANTHONY WHITE — BOARD MEMBER
- C VIRGINIA FIELDS — BOARD MEMBER
- CHARLES WEATHERS — BOARD MEMBER
- COLLETTE COMMODORE — BOARD MEMBER
- CY RICHARDSON — BOARD MEMBER
- DEBRA ALLIGOOD WHITE — BOARD MEMBER
- DONALD FELIX — BOARD MEMBER
- DREW GREENWALD — CHAIR, REAL ESTATE DEVELOPMENT
- EMILY EDWARDS — BOARD MEMBER
- ENZO FATA — BOARD MEMBER
- EVAN WALKE — SECRETARY (OUTGOING)
- JAMES TUMAN — BOARD MEMBER
- JOSEPH JEMAL — BOARD MEMBER
- LEAH ABRAHAM — CO-CHAIR
- MARCUS WILSON — BOARD MEMBER
- MARK IRGANG — TREASURER
- MICHELLE EBANKS — BOARD MEMBER
- MONIFA BENISON — BOARD MEMBER
- MUKARAM TAHERALY — BOARD MEMBER
- NICOLE WILLIAMS — BOARD MEMBER
relationships · 38
Who they work with
- 250 businesses Partner — Businesses that fund and receive services from the BID
- 98 properties Partner — Properties that fund and receive services from the BID
- AMC Magic Johnson Harlem 9 Partner — Partners to promote film and entertainment options in the district
- Adam Clayton Powell Plaza Partner — Collaborates to support public space utilization and community access
- Apollo Theater Partner — Collaborates to promote cultural engagement and local business activity on 125th Street
- Atlantic Maintenance Company Partner — Contracted to provide street cleaning and pedestrian litter collection services.
- CAP USA Partner — Collaborates to support fashion retail and provide customer discounts
- CUNY Public School of Health Partner — Represented on the Board of Directors by Adam Doyno, indicating institutional partnership in the 125th Street BID.
- CV Fields and Associates Partner — Represented on the Board of Directors by C. Virginia Fields, indicating organizational affiliation with the 125th Street Business Improvement District.
- Carver Federal Savings Bank Partner — Represented on the Board of Directors by Donald Felix, indicating institutional partnership in the 125th Street Business Improvement District.
- Chick-Fil-A 125th Street Partner — Represented on the Board of Directors by Kevin Young, indicating tenant-based partnership in the 125th Street BID.
- District Attorneys’ Office Partner — Provides information on observed criminal activity to the District Attorneys’ Office.
- European Wax Center Partner — Partners to offer beauty and personal care discounts
- Foxworth Realty Partner — Sponsors the events calendar for the 125th Street Business Improvement District.
- Harlem BID Network — Operates as part of the Harlem BID network providing services to the 125th Street District.
- Harlem Cycle Partner — Partners to offer fitness class discounts and encourage community wellness
- Harlem Wine and Spirits Partner — Collaborates to support local retail and beverage offerings
- Hope Center in Harlem Center Partner — Supports the 125th Street BID's mission for a cleaner Harlem through participation in the Neat Streets initiative.
- Mayor's Office of Public Safety Government — Partners to implement the FUSES Camera Network System for faster NYPD response to retail crimes.
- Mia Partner — Community participant in the Harlem Neat Streets Challenge who promotes clean-up efforts on social media.
- Movement Harlem Partner — Collaborates to promote fitness and wellness activities in the district
- Museum of the City of New York Partner — Collaborated on the BID banner program in 2016.
- Mushtari Hardware & Garden Partner — Partners to offer discounts on hardware and garden merchandise
- NYPD Partner — Collaborates with NYPD precincts to report criminal activity and support public safety efforts.
- Native Harlem Partner — Partners to offer dining discounts and support local restaurants
- New York City Government — Administers activities as part of the NYC sponsoring Business Improvement District in Central Harlem.
- New York City Department of Small Business Services Government — Funded the BID's wayfinding initiative through its Public Realm Grant program.
- P.C. Richard & Son Partner — Collaborates to support retail offerings and future promotional events
- Property and Business Owners Partner — Collaborates with property and business owners to improve the Harlem community experience.
- Raising Cane Partner — Provides gift baskets as prizes for participants in the Harlem Neat Streets Challenge.
+ 8 more
strategies · 4
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Business Improvement District Model for Local Governance and Service Deliverymethodology: business_improvement_districtBy operating as a locally-governed, business-funded BID, the organization delivers coordinated urban services that enhance economic vitality and public safety, because shared financial investment and localized governance enable responsive, place-specific improvements beyond city-provided services.
- Community Engagement via Grassroots Activation and Social Normsmethodology: grassroots_organizingBy using grassroots organizing, public pledges, and social challenges with local ambassadors, the organization fosters community ownership of public space improvements, because peer-led initiatives and public commitments strengthen social norms around cleanliness, pride, and collective responsibility.
- Culture-Led Economic Developmentmethodology: culture_led_economic_developmentBy leveraging cultural assets and cultural production, the organization stimulates economic development and neighborhood revitalization, because cultural vibrancy attracts investment, drives foot traffic, and strengthens local identity.
- Public Realm Enhancement Through Coordinated Urban Servicesmethodology: public_realm_enhancementBy improving the urban environment through streetscape design, public art integration, and supplemental cleaning, the organization enhances quality of life and commercial vitality, because a well-maintained, aesthetically coherent public realm increases safety, dwell time, and economic activity.