named programs · 1 · from sources
What they call their work
Business Directory
Online directory listing local businesses along White Plains Road to promote economic activity and visibility
activities · 5 groups
What they do
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Regional Tourism Promotion 2 activities
- Advertising and marketing promotion of the shopping districtRuns a year-round advertising campaign featuring at least 52 commercial spots weekly on multiple television networks to promote the shopping district and increase visibility and foot traffic.
- Support for access to major public institutionsPromotes and supports access to major public attractions including the Bronx Zoo and New York Botanical Garden, enhancing regional tourism and connectivity for district visitors.
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Business Improvement District Management 2 activities
- Community and business partnership initiativesPartners with local businesses and individuals to support and improve the shopping district for residents and visitors, fostering collaborative development and community engagement.
- Management and promotion of local retail and dining establishmentsManages a commercial district with over 100 retail and dining businesses, supporting local economic vitality through a curated shopping directory and promotion of diverse local businesses such as clothing boutiques, restaurants, salons, florists, and food shops.
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Public Space Beautification and Maintenance 1 activity
- Beautification and infrastructure improvements in the business districtConducts physical improvements to the shopping district including planting trees, replacing light poles, installing brick pavers and street furniture, and maintaining promotional banners on historic lampposts to enhance aesthetics and functionality.
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Supplemental Urban Sanitation Services 1 activity
- Sanitation and cleanliness maintenanceProvides daily sanitation services including twice-daily sweeping of sidewalks and curbs by a uniformed street cleaner and regular emptying of garbage pails placed throughout the district to ensure cleanliness.
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Community Festival & Event Production 1 activity
- Seasonal and promotional events managementOrganizes an annual customized holiday lighting display from Thanksgiving to New Year's and provides free photo opportunities with Santa Claus, enhancing visitor experience and community engagement.
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financials · form 990EZ · fy2024
revenue
Total revenue$110K
Contributions & grants$110K100%
Program service revenue——
Investment income$100%
Other revenue—
expenses
Total expenses$115K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits$43K
Grants paid out—
balance sheet
Total assets$57K
Cash—
Investments—
Liabilities—
Net assets$42K
5 years on record · 2020–2024 · YoY revenue -0.1%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| Justin Lerner until September 2024 | Executive Director | 20 | $36K |
relationships · 45
Who they work with
- Alco Shoes Partner — Local retail business listed in the district's fashion directory.
- Alco Shoes, Associated Partner — Beautification partner participating in the placement of promotional banners.
- Anthony & Sal Catering Partner — Beautification partner participating in the placement of promotional banners.
- BX Sports Partner — Advertising and beautification partner participating in promotional banners and funding commercials.
- Bee-Harris Productions Partner — Works with the BID and Bronx Cablevision to produce commercials promoting the shopping district.
- Bolton's Partner — Local retail business listed in the district's fashion directory.
- Bronx Borough President Government — Works with the Bronx Borough President's office through official representation for community development.
- Bronx Borough President Ruben Diaz, Jr. Government — Donated Big Bellies for street cleaning and sanitation support in the district.
- Bronx Cablevision Partner — Collaborates with the BID on a year-round advertising campaign to promote the shopping district.
- Bronx Zoo Partner — Collaborates with the Bronx Zoo as part of the local community and points of interest in the district.
- CB 11 Partner — Works with the BID on initiatives to eliminate graffiti and enhance the district environment.
- Capital One Bank Partner — Beautification partner participating in the placement of promotional banners.
- Chase Bank Partner — Beautification partner participating in the placement of promotional banners.
- City of New York Government — Partnered with the City of New York to develop and implement the Business Improvement District program.
- Creston Optical Partner — Advertising and beautification partner participating in promotional banners and funding commercials.
- Dress Barn Partner — Local retail business listed in the district's fashion directory.
- Dunkin Donuts Partner — Beautification partner participating in the placement of promotional banners.
- Five Boro Flag, Banner & Sign Partner — Partnered with the BID to design and install banners on lampposts throughout the district.
- Foot Locker Partner — Local retail business listed in the district's fashion directory.
- Good N Natural Partner — Advertising and beautification partner participating in promotional banners and funding commercials.
- Gothic Cabinet Craft Partner — Beautification partner participating in the placement of promotional banners.
- Joy 21 Partner — Beautification partner participating in the placement of promotional banners.
- Joy 21 Partner — Local retail business listed in the district's fashion directory.
- M Np Jewelry Partner — Local retail business listed in the district's fashion directory.
- NYC Comptroller Government — Engages with the Office of the NYC Comptroller through representation in district affairs.
- NYC DOS Government — Provided large garbage pails to support sanitation efforts in the district.
- NYC Dept. of Small Business Services Government — Collaborates with the NYC Department of Small Business Services through mayoral representation to support small businesses.
- NYPD 49th Precinct Partner — Collaborates with the BID to remove graffiti and improve safety in the district.
- New York Botanical Garden Partner — Partners with the New York Botanical Garden to promote cultural and educational resources in the community.
- Office of NYC City Councilwoman D13 Government — Coordinates with the Office of NYC City Councilwoman District 13 on local governance and policy matters.
+ 15 more
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Business Improvement District Model with Dedicated Fundingmethodology: business_improvement_districtBy establishing a business improvement district funded through a special assessment on commercial properties, the organization generates dedicated resources to enhance public services and infrastructure, because stable, locally-controlled financing enables consistent improvements that support local commerce and public experience.
- Public-Private Partnership for Environmental Stewardshipmethodology: public-private_partnershipBy partnering with local businesses, government, and community stakeholders, the organization improves the shopping district environment because collaborative governance increases accountability, resource pooling, and responsiveness to public needs.
- Unified Business Advocacy for Collective Impactmethodology: unified_business_advocacyBy organizing local businesses into a unified advocacy coalition, the organization achieves greater influence and effectiveness in addressing shared local challenges than individual businesses could alone, because collective action amplifies voice and resources.