named programs · 5 · from sources
What they call their work
Business Support
Provides resources and assistance to local businesses including lease help, incentives guidance, and promotion through marketing initiatives
Event Programming
Organizes community events such as Christmas @ The Square, Scare @ The Square, Day of the Dead, and Fair @ The Square to increase foot traffic and community engagement
Security Patrol
Dedicated security team patrols the district, collaborates with merchants and residents, and maintains a partnership with the NYPD 45th Precinct for rapid response
Supplemental Sanitation
Year-round cleaning services including trash removal, graffiti abatement, snow removal, salting sidewalks, and beautification with flowers and greenery
Westchester Card
Digital gift card program that supports local merchants by encouraging spending at participating businesses; used for gifting, employee rewards, and customer appreciation
activities · 7 groups
What they do
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Business Improvement District Management 1 activity
- Administers NYC Business Improvement District program for Westchester SquareManages and operates the Business Improvement District (BID) program for the Westchester Square section of the Bronx, New York, focusing on coordinated urban improvement and economic development initiatives.
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Food Distribution and Hunger Relief 1 activity
- Distributes free grocery vouchers in partnership with Fidelis CarePartners with Fidelis Care to distribute free grocery vouchers at Bonavita Key Food in Westchester Square, supporting community access to food.
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Supplemental Urban Sanitation Services 1 activity
- Implements cleanliness, safety, and beautification projects in Westchester SquareConducts year-round enhancement projects including trash removal, graffiti cleanup, snow removal, salting of sidewalks, and installation of flowers and greenery to improve cleanliness, safety, and aesthetics in the district.
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Member Business Referral & Discount Programs 1 activity
- Manages Community Merchant Card program for local businessesAdministers a digital gift card program that enables gifting, customer appreciation, employee rewards, and fundraising; offers free enrollment to WSBID-affiliated businesses accepting MasterCard, with cards redeemable across all participating merchants and no expiration date.
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Community Safety Patrols & Security Support 1 activity
- Operates neighborhood security patrol for Westchester SquareRuns a dedicated security team that patrols the Westchester Square district to ensure a safe environment for merchants, residents, and commuters.
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Community Festival & Event Production 1 activity
- Organizes and hosts free community events in Westchester SquarePlans and hosts annual community events such as Halloween and Christmas celebrations, as well as the Day of the Dead festival, to foster community engagement and support local culture.
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Small Business Technical Assistance 1 activity
- Provides small business resources and support in Westchester SquareOffers access to resources and support services for local business owners to strengthen economic vitality in the district.
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financials · form 990 · fy2024
revenue
Total revenue$593K
Contributions & grants$593K100%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$677K
Program expenses65%
Admin / overhead35%
Fundraising0%
Salaries & benefits$273K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$164K
Cash$12K
Investments$0
Liabilities$0
Net assets$164K
Liquid reserves0.2 mo
4 years on record · 2019–2024 · YoY revenue -0.9%
leadership · form 990 part vii · fy2024
Who runs it
board members · 5
- CHARMAINE MANGAROO SBS — BOARD MEMBER
- FRANCINE MARINO — BOARD MEMBER
- GREER MAYHEW — BOARD MEMBER
- HON AMANDA FARIAS — BOARD MEMBER
- MARSHALL STRAWBRIDGE — BOARD MEMBER
relationships · 17
Who they work with
- 45th Precinct Partner — Partners with the 45th Precinct for quick response and support in neighborhood security.
- Amanda Farias Government — Local City Council Member and Majority Leader who represents the district and is highlighted as a resource for the community.
- Bronx Chamber of Commerce Partner — Principal business and economic development organization in the Bronx; partnered with for business support.
- Bronx Community Board 10 Partner — Collaborates on neighborhood-level governance and community engagement efforts in Westchester Square and surrounding areas.
- City Comptroller Brad Lander Government — City financial oversight office listed as a government resource for local stakeholders.
- Darcel D. Clark Government — Bronx District Attorney providing legal and public safety services to the community.
- Fidelis Care Partner — Collaborated on a Thanksgiving grocery voucher giveaway program.
- Janet A. Peguero Government — Deputy Bronx Borough President involved in local administration and community outreach.
- MasterCard Partner — Participating WSBID merchants must accept MasterCard to join the Community Merchant Card program.
- Mayor Eric Adams Government — Highlighted as a city leadership contact for public services and policy initiatives.
- Michael Benedetto Government — State Assembly Member representing District 82 in the Bronx.
- New York City Council Government — Resource partner providing legislative updates and policy information for local businesses.
- Public Advocate Jumaane D. Williams Government — Citywide elected official providing constituent support and policy advocacy.
- Small Business Services Partner — City agency providing business support services; listed as a key resource for local entrepreneurs.
- Vanessa Gibson Government — Bronx Borough President providing local government leadership and services.
- WE NYC Partner — Resource for female entrepreneurs starting or growing businesses in New York City.
- Westchester Square Business Improvement District (WSBID) Network — Operates as the Business Improvement District for the Westchester Square area.
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Place-Based Revitalization through Marketing and Sanitationmethodology: place-based_revitalizationBy promoting the district's cultural and business offerings and providing supplemental sanitation, we increase foot traffic and attract new merchants, because a cleaner and more visible commercial environment strengthens consumer appeal and business confidence.
- Resource Curation and Referral for Small Business Supportmethodology: resource_curation_and_referralBy identifying and connecting small businesses to government, legal, and economic development resources, we improve their chances of success, because access to tailored support services reduces operational barriers and strengthens business resilience.
- Stimulating Local Economic Circulation via Incentivized Spendingmethodology: local-economic-circulationBy issuing branded gift cards and encouraging merchants to offer bonuses for their use, we increase local spending, because consumer incentives and reward mechanisms drive repeat patronage and expand circulation of dollars within the district economy.