named programs · 5 · from sources
What they call their work
Clean & Green
Initiative to maintain clean, green, and attractive public spaces through daily street cleaning, tree pit adoption, flower planting, and community stewardship campaigns
Green It Up
Beautification effort promoting tree pit care, seasonal plantings, and community-led greening projects to enhance curb appeal
Keep It Clean
Daily maintenance program involving litter removal, sweeping, and bin servicing to ensure a clean and welcoming downtown environment
Pitch In New Ro
Public awareness campaign encouraging pet owners to pick up after their dogs to improve sanitation and protect waterways
Report It – Mobile NR
Partnership with the City to promote the Mobile NR app for reporting quality-of-life issues like graffiti, broken fixtures, and sidewalk damage
activities · 8 groups
What they do
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Business Improvement District Management 2 activities
- Advances economic development and local business growthStrengthens local businesses and advances economic development in downtown New Rochelle by supporting business openings, offering guidance on starting a business, and promoting downtown trends and demographics to inform investment and growth.
- Manages downtown business district operations and stakeholder representationRepresents over 800 assessed properties and stakeholders in the downtown district, working to develop the area into a vibrant, thriving, and sustainable business environment.
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Curated Art Exhibitions and Public Displays 1 activity
- Commissions public art and visual documentation of urban transformationCommissions and displays a skyline illustration by local artist Jane L. Wals that visually documents the evolving downtown architecture and urban transformation, contributing to cultural identity and place-making.
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Public Space Beautification and Maintenance 1 activity
- Leads downtown beautification and public space enhancementInstalls and maintains seasonal plantings in public planters at Anderson Plaza and Memorial Plaza, and organizes volunteer-led beautification projects including community cleanups, flower planting in tree pits, painting lampposts, and managing an Adopt-a-Tree Pit program through the Clean & Green Downtown New Rochelle campaign.
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Visitor & Business Guide Distribution 1 activity
- Operates information and marketing outreach programsOperates an informational kiosk at the Metro-North train station, produces a regular e-newsletter, maintains active social media channels, conducts press outreach, and produces content such as a series highlighting late-night businesses to promote downtown businesses and initiatives.
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Community Festival & Event Production 1 activity
- Promotes community engagement and public eventsFosters community activity and engagement through initiatives such as co-hosting the community Earth Week Festival with RXR and the Mayor’s office, hosting annual meetings and design thinking workshops, and supporting the opening of a downtown recreation center as a hub for wellness and activity.
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Supplemental Urban Sanitation Services 1 activity
- Provides year-round clean and safe streets servicesOperates a Clean Streets Team that sweeps, removes litter, and maintains planters six days a week, and contracts for leaf removal, snow clearance at crosswalks, landscaping maintenance, and sidewalk power-washing to support a clean, safe, and welcoming downtown environment.
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Community Safety Patrols & Security Support 1 activity
- Supports public safety through bike patrol partnershipLaunched a dedicated downtown bike patrol in partnership with the New Rochelle Police Department to enhance public safety and visibility in the district.
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Uncategorized 1 activity
- Enhances urban walkability and public space designDesigns and promotes a compact urban layout that enables access to residences, businesses, entertainment, transit, and parks within a short walk, and produces walkability maps showing access to dining, parks, cultural spaces, and transit from key locations like the New Rochelle Public Library.
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financials · form 990 · fy2024
revenue
Total revenue$693K
Contributions & grants$00%
Program service revenue$693K100%
Investment income$00%
Other revenue$0
expenses
Total expenses$651K
Program expenses81%
Admin / overhead19%
Fundraising0%
Salaries & benefits$33K
Grants paid out$120K
Largest expense lineProfessional Fees
balance sheet
Total assets$463K
Cash$254K
Investments$0
Liabilities$35K
Net assets$428K
Liquid reserves4.7 mo
5 years on record · 2020–2024 · YoY revenue -6.7%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| KAREL LITTMAN | EXECUTIVE DIRECTOR | 45 | $29K |
board members · 13
- ALBERT TARANTINO — SECRETARY
- BRUCE BERG — BOARD MEMBER
- EDWARD RITTER — TREASURER
- GWEN CLAYTON — BOARD MEMBER
- JAMES O'TOOLE — BOARD MEMBER
- JAMES WENDLING — BOARD MEMBER
- JOSEPH GRAZIOSE — BOARD MEMBER
- KEVIN RUCKER — BOARD MEMBER
- LOUIS PANICO — BOARD MEMBER
- MARC JEROME — CHAIRMAN
- RACHEL GREENSPAN — BOARD MEMBER
- SEBASTIAN ALIBERTI — BOARD MEMBER
- WILFREDO MELENDEZ — VICE CHAIR
relationships · 16
Who they work with
- Aura Wine Bar Partner — Featured as a late-night dining and wine destination in the Downtown After Dark series.
- Cappelli Organization Partner — Represented on the NRBID Board of Directors by Bruce Berg.
- City of New Rochelle Government — City representatives serve on the NRBID Board of Directors, including the Finance Commissioner and City Manager.
- City of New Rochelle Government — Partners with the City of New Rochelle to support quality-of-life reporting via the Mobile NR app.
- City of New Rochelle Partner — Partners with the City of New Rochelle on the Downtown Clean Streets Program and community programming initiatives.
- Jane L. Wals Partner — Collaborates with local artist Jane L. Wals to create a skyline illustration that captures the architectural evolution of downtown.
- Lit Sports Lounge Partner — Featured as a high-energy late-night entertainment venue with sports viewing and games in the Downtown After Dark series.
- Long Island Sound Study Partner — Partnered to launch the "Canines for Clean Streets & Clean Water" pledge for dog owners in downtown New Rochelle.
- Mayor Yadira Ramos-Herbert Government — Partnered on community events including the Earth Week Festival.
- Monroe College’s Culinary Institute of New York Partner — Hosts and collaborates with the Culinary Institute of New York to support culinary education and local dining talent.
- Monroe University Partner — Represented on the NRBID Board of Directors by Marc M. Jerome, Chairman.
- NOMA Partner — Hosted the New Rochelle BID Annual Meeting & Design Thinking Workshop at its venue.
- New Rochelle Police Department Partner — Collaborated on the launch of the Downtown Bike Patrol.
- RXR Partner — Co-hosted the Earth Week Festival in Downtown New Rochelle.
- RXR Development Services Partner — Represented on the NRBID Board of Directors by Joseph Graziose.
- WBP Development Partner — Represented on the NRBID Board of Directors by James Wendling.
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Community-Driven Planning for Inclusive Urban Developmentmethodology: community-driven planningBy integrating resident input and collaborative design into downtown planning, the organization creates more vibrant and connected urban spaces, because inclusive processes yield environments that better reflect community needs and strengthen public buy-in.
- Community-Powered Stewardship Modelmethodology: community-powered beautificationBy engaging residents and local stakeholders in small-scale beautification and cleanliness efforts, the organization fosters civic pride and sustained environmental care, because participatory ownership increases community responsibility and long-term behavioral change.
- Culture and Design-Led Economic Vitalitymethodology: culture-driven economic vitalityBy leveraging walkable urban design, public art, cultural programming, and culinary diversity, the organization stimulates evening economic activity and strengthens place identity, because experiential and aesthetic qualities attract visitors and foster emotional attachment to downtown.
- Data-Informed Local Business Supportmethodology: data-informed business supportBy providing local businesses with data on downtown trends and demographics, the organization increases their adaptability and competitiveness, because actionable intelligence enables more strategic decision-making and market responsiveness.
- Public-Private Partnership for Place-Based Revitalizationmethodology: public-private_partnershipBy aligning resources and responsibilities between public and private stakeholders, the organization sustains clean, safe, and attractive public spaces that stimulate economic activity and investment, because shared ownership increases accountability and long-term commitment to urban vitality.