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44 ORGS · 259 ACTIVITIES ← all strategies ·
approach

Community-Driven Media Empowerment

By enabling community members to create and control their own media content, we strengthen civic engagement and democratic participation, because local ownership of storytelling fosters trust, inclusion, and authentic representation. This strategy centers on shifting media production power from institutions to communities by providing access to training, equipment, and broadcast platforms. Unlike traditional journalism models that prioritize professional detachment, this approach values lived experience, participatory creation, and barrier reduction—ensuring marginalized voices, youth, and underrepresented groups can shape public narratives. It unites organizations across public access television, youth media training, and community journalism under a shared belief that democratizing media infrastructure leads to more resilient, informed, and connected communities.

44
orgs running it
259
activities of those orgs
12
activity groups touched
who runs it

Organizations running this strategy · 44

+ 14 more orgs
what it looks like in practice

Activities of orgs running this strategy

A sample of programmatic activities from the orgs above — what the strategy looks like on the ground.

  • Delivers instructional and curriculum-based programming WNET
    direct service
    Broadcasts over 21,000 hours of instructional programming annually and distributes digital curriculum resources through PBS Learning Media, reaching over 825,000 users in New York State in fiscal 2025.
  • Expands digital access to PBS programming WNET
    direct service
    Makes dedicated live channels and on-demand content available through streaming platforms including YouTube TV and Hulu + Live TV, increasing PBS’s digital reach and accessibility.
  • Operates internal fellowship program for staff development WNET
    capacity building
    Runs the Ideation Academy, a fellowship that offers customized learning experiences in production, programming, promotion, funding, and audience engagement through internal mentoring.
  • Produces and broadcasts educational, cultural, and news programming WNET
    direct service
    Creates and distributes award-winning television series such as Nature, Great Performances, American Masters, Amanpour and Company, and NJ Spotlight News, along with arts, culture, education, news, documentary, entertainment, and DIY content to over five million viewers monthly. Broadcasts over 78,800 hours of TV programming annually in the New York City market via WNET and WLIW.
  • Produces and distributes children’s educational media and learning resources WNET
    direct service
    Produces PBS KIDS series including Cyberchase and Let’s Learn NYC!, develops interactive learning tools like Mission US history games, and provides a livestream on pbskids.org and the PBS KIDS Video App that integrates shows with learning activities. Delivers original media-based educational community engagement programs reaching thousands of children, students, parents, and caregivers.
  • Produces documentaries and series highlighting diverse cultures and social issues WNET
    direct service
    Creates and broadcasts Native-produced documentaries and programming that reflect global Indigenous lives and cultures, as well as socially relevant documentaries such as 'Mae Jemison – The Glimmering Light' and 'Wind: A Sunset Park Story,' which explore themes like racial equity, climate justice, and representation in STEM.
  • Provides professional development and capacity building for educators WNET
    capacity building
    Offers training programs for educators at local and national levels, building capacity in media-integrated teaching and learning.
  • Provides public radio programming WNET
    direct service
    Operates WLIW-FM and W245BA, broadcasting radio content to over 350,000 listeners in Central and Eastern Long Island, with more than 77,000 monthly listener engagements through radio and streaming platforms.
  • Facilitate community-produced television programming and broadcast Staten Island Community Television Inc
    direct service
    Provides a public television access service on a non-discriminatory, first-come, first-served basis, enabling Staten Island residents to develop, produce, and broadcast their own television shows with staff support. Programming is distributed via cable channels, live streaming, and a mobile app.
  • Host educational studio tours and outreach programs Staten Island Community Television Inc
    direct service
    Conducts studio tours and facilitates Q&A sessions with media professionals to educate students and community groups about media production and careers in the field. Special outreach includes group visits for individuals with disabilities from partner organizations.
  • Manage program submission and broadcast requirements Staten Island Community Television Inc
    direct service
    Accepts program submissions exclusively in MP4 format with required metadata, including series and episode names. Requires a 5-second opening disclaimer, end credits with production attribution, and submission of a completed Cablecast form with accurate program details.
  • Provide access to production equipment and studio facilities Staten Island Community Television Inc
    direct service
    Maintains two studios, two editing suites, and a portable camera division with camera kits available for community use. Offers free access to production equipment and studio facilities for eligible community members to produce and broadcast programming, with a request-based reservation process and required documentation.
  • Provide television production training to community members Staten Island Community Television Inc
    capacity building
    Offers comprehensive, hands-on television production training for Staten Island residents and affiliated nonprofit organizations, including instruction in camera operation, audio mixing, Tricaster operation, and crew roles in a professional studio setting. Training is available to the general public, school groups, and individuals with disabilities.
  • Deliver experiential education programs for youth THE PUBLIC BROADCASTING COUNCIL OF CNY INC
    direct service
    Operates Enterprise America, a hands-on learning center where middle and high school students engage in career exploration and entrepreneurship within a simulated city environment located in the Broadcast and Education Center.
  • Engage volunteers in organizational operations and outreach THE PUBLIC BROADCASTING COUNCIL OF CNY INC
    direct service
    Utilizes over 1,000 volunteers in on-air auctions, event support, community ambassador roles, office administration, and educational programming at the Broadcast and Education Center.
  • Ensure accessibility of broadcast content THE PUBLIC BROADCASTING COUNCIL OF CNY INC
    direct service
    Provides closed captioning for all PBS programming in compliance with FCC requirements and operates a radio reading service (“Read-Out”) for visually impaired audiences on Classic FM.
  • Facilitate civic dialogue and public discourse THE PUBLIC BROADCASTING COUNCIL OF CNY INC
    advocacy
    Hosts public forums such as the Syracuse Mayoral Debate and co-hosts documentary screenings with community organizations, including a discussion event for “Caregiving” with Upstate Oasis, to promote civic engagement.
  • Host community engagement and fundraising events THE PUBLIC BROADCASTING COUNCIL OF CNY INC
    direct service
    Conducts annual on-air and in-person events including multi-day fundraisers, travel and phone auctions, documentary screenings, and community award recognitions such as the “Mission: Honor Our Heroes” event and the Classic FM Music Educator Awards.