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URL COLLECTIVE INC
JACKSON HEIGHTS, NY · EIN 991109566 · Form 990 · FY2024 · NTEE R22 · Civil Rights & Advocacy · Medium ($1M-$10M) · urlcollective.org
revenue
$2.0M
expenses
$572K
net assets
$1.4M
employees
0
program ratio
97%
mission · from form 990

URL COLLECTIVE STANDS COMMITTED TO REVITALIZING AND FORTIFYING COMMUNITIES BY EMPOWERING THE MEDIA AND INFORMATION ECOSYSTEM. WE BELIEVE THAT A THRIVING DEMOCRACY DEPENDS ON INFORMING, SERVING AND REPRESENTING A MULTITUDE OF VOICES-ESPECIALLY THOSE TOO OFTEN UNDERSERVED OF UNHEARD. THROUGH BOLD EDUCATION INITIATIVES, RELENTLESS LEGISLATIVE ADVOCACY, AND FORWARD-THINKING BUSINESS SOLUTIONS, WE CHAMPION INDEPENDENT JOURNALISM AND SUSTAIN COMMUNITY PUBLISHERS AS PILLARS OF TRUTH AND ACCOUNTABILITY.

profile · synthesized from sources

URL Collective strengthens the media ecosystem by supporting independent and community-based journalism, particularly outlets serving Black and Brown communities. The organization provides capacity-building, funding, training, and networking opportunities to publishers and journalists. Founded in 2024, it advances media sustainability through education, advocacy, and business innovation to ensure diverse voices are represented and heard.

named programs · 5 · from sources

What they call their work

Audience & Amplification
Amplifies community journalism through strategic communications, distribution partnerships, and campaigns to expand audience reach.
Ecosystem Building
Hosts in-person and virtual convenings to connect journalists, publishers, funders, and creators to foster collaboration and knowledge sharing.
Journalism & Civic Information
Supports community-centered reporting on elections, health, immigration, and economic opportunity through grants and editorial collaborations.
Organizational Sustainability
Provides capacity-building support, emergency funding, micro-grants, and business development resources to help media organizations build long-term resilience.
Training & Leadership
Offers professional development, fellowships, workshops, and peer learning opportunities for journalists and media leaders to strengthen skills and networks.
activities · 5 groups

What they do

  • Public Media Funding 2 activities
    • Funding community-centered journalism through grants
      Provides reporting grants, editorial collaborations, and civic information initiatives to support community-centered journalism on topics including elections, health, economic opportunity, immigration, and civic participation; includes funding for specific projects such as candidate interviews, election guides in Amharic, explanatory videos on Puerto Rican legislation, and on-the-ground reporting by The Haitian Times.
    • Sustainability and business development support for media organizations
      Offers emergency funding, micro-grants, business development support, revenue strategy guidance, and organizational support to strengthen the sustainability of independent and community media outlets.
  • Civil Rights Advocacy & Litigation 1 activity
    • Advocacy for civil rights and independent journalism
      Advances civil rights and independent journalism through education initiatives, legislative advocacy, and policy campaigns that support community publishers as trusted sources of truth and accountability.
  • Digital Communications and Content Management 1 activity
    • Amplification of community journalism
      Increases visibility and audience reach for community journalism through strategic communications, distribution partnerships, and collaborative campaigns.
  • Support for Investigative and Independent Journalism 1 activity
    • Capacity building for independent and community media
      Provides professional development, leadership training, workshops, fellowships, scholarships, peer learning, and support for conference attendance to journalists, creators, publishers, and media organizations, with a focus on those serving Black and Brown communities.
  • Open Research Infrastructure & Publishing 1 activity
    • Facilitation of media ecosystem collaboration and networks
      Organizes in-person and virtual convenings, networks, and collaborative initiatives to connect journalists, creators, publishers, funders, and partners to strengthen collaboration within the media ecosystem.
financials · form 990 · fy2024
revenue
Total revenue$2.02M
Contributions & grants$1.14M56%
Program service revenue$883K44%
Investment income$00%
Other revenue$0
expenses
Total expenses$572K
Program expenses97%
Admin / overhead3%
Fundraising0%
Salaries & benefits$0
Grants paid out$0
Largest expense lineProfessional Fees
balance sheet
Total assets$1.47M
Cash$338K
Investments$0
Liabilities$18K
Net assets$1.45M
Liquid reserves7.1 mo
1 years on record · 2024–2024
leadership · form 990 part vii · fy2024

Who runs it

board members · 4
  • ADRIANA GASCOIGNE — EXECUTIVE DI
  • HARVEY FLOYD — BOARD MEMBER
  • KAT ROWLANDS — BOARD MEMBER
  • MARK STEWART — BAORD MEMBER
relationships · 5

Who they work with

  • Black and Brown communities Network — Communities served by the media ecosystem that URL Collective supports
  • Ethiopique Partner — Receives grant funding from URL Collective to produce Amharic-language election coverage and candidate interviews.
  • Outlier Media Partner — Collaborates with URL Collective through participation in the Amplify Local: News–Creator Partnership Workshop.
  • Puerto Rican independent journalist Partner — Receives grant funding from URL Collective to produce explanatory videos on proposed legislation in Puerto Rico.
  • The Haitian Times Partner — Receives funding from URL Collective to expand on-the-ground reporting on immigration policy impacts across North America.
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Community-Centered Journalism as Democratic Infrastructure
    methodology: community-centered_journalism
    By investing in the people, organizations, and operational systems of community-based journalism — particularly those serving Black, Brown, and immigrant communities — the organization strengthens democratic accountability and civic participation, because trusted local media enable representative information access and inclusive civic engagement.
  • Diverse Representation and Heritage-Language Access for Civic Inclusion
    methodology: heritage_language_civic_access
    By ensuring journalism reflects the full diversity of society and produces civic content in heritage languages, the organization increases access and participation among historically overlooked communities, because representation and linguistic accessibility are foundational to meaningful democratic engagement.
  • Leadership Development as Ecosystem Resilience
    methodology: leadership_development_ecosystem_resilience
    By equipping emerging and established media leaders from underrepresented communities with skills, knowledge, and networks, the organization builds long-term resilience in the journalism ecosystem, because sustainable change requires empowered leadership rooted in community trust.