Stakeholder-Centered Governance

Establishes youth advisory panels in Zimbabwe composed of local LGBTQI+ youth to guide and shape program development, ensuring cultural relevance and community ownership of mental health initiatives.

Measures clinical outcomes such as reductions in self-stigma and depression severity among LGBTQI+ youth in Zimbabwe using standardized tools, and reports improvements including 85% of users showing better mental health scores and 45.7% achieving clinically significant improvement on the PHQ depression scale.

Offers paid 30-day coaching programs via WhatsApp under the brands GoalDigger, HeartWork, and Queerly Beloved, supporting young people in achieving financial goals (e.g., starting or growing a side hustle, reaching savings targets) and recovering from breakups, using AI guidance, peer coaching, and real-time emotional support.

Creates and scales evidence-based, culturally relevant mental health interventions using Cognitive Behavioral Therapy (CBT) delivered via WhatsApp, targeting LGBTQI+ youth in regions where being LGBTQI+ is stigmatized or illegal, including Zimbabwe, Nigeria, and South Africa. Programs include structured 30-day recovery courses addressing depression, anxiety, stress, and internalized or external homophobia and transphobia.

Provides a daily WhatsApp devotional and produces identity-affirming spiritual content for LGBTQI+ Christians in Southern Africa, offering reflective messages with optional deeper engagement through reading, audio, or video to support faith and identity integration in hostile religious environments.

Plans to create and sustain an open-access dataset containing data points, recommendations, use cases, and international best practices related to AI use and regulation in emergency scenarios.

Plans to identify and analyze risks and vulnerabilities to critical civilian infrastructure resulting from AI use and misuse, and to develop models for enhancing resilience during emergencies.

Conducts research to examine and analyze downside risks associated with the advancement of AI, algorithmic, and autonomous systems.

Brings together AI researchers, ethicists, social scientists, and legal scholars to develop ethical guidelines and best practices for empathic AI systems that interpret emotional cues. This includes ongoing collaboration to establish recommendations for the responsible development and deployment of such technologies.

Advances awareness of modern public relations agencies by participating in industry forums, speaking engagements, event sponsorships, and collaboration with other associations. Promotes ethical standards and the value of PR to stakeholders.

Produces comprehensive research reports and surveys on topics including compensation, billing rates, agency costs, profitability, AI adoption, talent, employee benefits, and technology usage, providing strategic guidance and benchmarks for PR agencies. Includes the annual U.S. Benefits & Wellness Report, Compensation Survey, Labor Billing Rates, and Tech Stack Study.

Provides access to benchmarking data, interactive dashboards (e.g., Workforce Economics Dashboard), and peer networking opportunities including CEO Pulse meetings to support business decision-making and knowledge sharing among member firms.

Develops and disseminates frameworks, podcasts, and whitepapers on AI governance, ethical information creation, and the role of AI in measurement and strategy. Shares key takeaways from industry events like AMEC North American AI Day to inform PR leaders.

Hosts expert-led webinars, workshops, conferences, and educational series on topics including AI applications, legal issues in client contracts, governance, and agency growth. Offers 30-minute sessions and multi-part series for agency owners and leaders, with recordings made available through a dedicated online portal.

Offers a structured certificate program designed to educate and engage early to mid-career professionals in the public relations industry, delivered for at least three consecutive years.

Provides guidance to private and public institutions on decision-making related to the development and deployment of artificial intelligence, helping align practices with governance principles and societal impacts.

Produces research on artificial intelligence governance to inform decision-making by private and public institutions. This includes analysis and recommendations aimed at shaping responsible AI development and policy.

Organizes public and non-public educational events focused on artificial intelligence governance, facilitating knowledge exchange among experts, practitioners, and policymakers.