named programs · 5 · from sources
What they call their work
Community Events & Marketing
Organizes annual events including the Dyckman 5K, Carnaval Vegano, holiday tree lighting, Health & Beauty Expo, and Kids Fashion Show to drive foot traffic and promote local merchants.
Economic Development & Business Attraction
Supports local businesses through marketing, networking events, promotion to developers and realtors, and co-location with an NYC Business Solutions Center.
Holiday Lighting & Beautification
Installs festive holiday lighting along the commercial corridor and hosts a tree lighting ceremony to support local businesses and attract visitors.
Northern Manhattan M/WBE Outreach Forum
Connects minority- and women-owned businesses with city procurement officers, contract opportunities, and business support services.
Supplemental Sanitation Services
Provides year-round sidewalk cleaning, garbage removal, graffiti abatement, and snow/ice removal through a contract with Street Plus, operating seven days a week.
activities · 5 groups
What they do
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Public Space Beautification and Maintenance 1 activity
- Capital improvement and beautification projectsImplements capital improvement projects and beautification initiatives in the Washington Heights neighborhood to enhance the physical environment and vibrancy of the commercial corridor, including festive holiday lighting installations to support local businesses.
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Community Festival & Event Production 1 activity
- Community and seasonal eventsOrganizes and hosts annual events including the Christmas Tree Lighting Ceremony, Health & Beauty Expo, Kids Fashion Show, Valentine's Day and Halloween celebrations, 5K run/walk events, and festive holiday events featuring beverages and entertainment. Also hosts the Dyckman Parade & Tree Lighting Spectacular and Carnaval Vegano street parade to promote community engagement and local business visibility.
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Regional Economic Development Initiatives 1 activity
- Economic development and business support initiativesSupports economic development in Washington Heights by promoting public and private investment, organizing networking events for local businesses and stakeholders, and hosting outreach forums for minority- and women-owned businesses to connect with city procurement officers and access business support services. Also hosts recognition events for Latino entrepreneurs to celebrate achievements within the local business community.
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Regional Tourism Promotion 1 activity
- Marketing and promotional campaignsImplements an integrated marketing strategy using branded materials, flyers, public relations, website, email, social media, and seasonal retail promotions to promote the Washington Heights district to tourists, realtors, developers, and business owners. Distributes flyers and runs social media campaigns to increase public awareness of events and district offerings.
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Supplemental Urban Sanitation Services 1 activity
- Supplemental sanitation servicesProvides supplemental sanitation services in Washington Heights, including sidewalk cleaning and sweeping, emptying garbage containers, graffiti removal, and snow and ice clearance from crosswalks. Services are contracted through Street Plus and operate seven days per week from 8:00 AM to 5:00 PM, with extended hours during summer months.
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financials · form 990 · fy2024
revenue
Total revenue$698K
Contributions & grants$660K95%
Program service revenue$00%
Investment income$00%
Other revenue$38K
expenses
Total expenses$757K
Program expenses91%
Admin / overhead8%
Fundraising1%
Salaries & benefits$170K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$139K
Cash$2K
Investments$0
Liabilities$117K
Net assets$22K
Liquid reserves0.0 mo
4 years on record · 2020–2024 · YoY revenue -34.3%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| Isidro Medina | Executive Director | 40 | $116K |
board members · 16
- Charles Chera — Member
- Chris Ventura — Member
- David Ford — Member
- Douglas Calderon — Member
- Francisco Fernandez — Member
- Hon Gale Brewer — Member
- Hon Scott Stringer — Member
- Hon Ydanis Rodriguez — Member
- Joseph Lorenzo — Member
- Leslie Spira — Treasurer
- Luis Iglesisas — Member
- Mayor Eric Adams — Member
- Myles Schwartz — Chairperson
- Peter Skeadas — Member
- Rafael Fernandez — Member
- Rey Polanco — Member
relationships · 16
Who they work with
- City agencies Partner — Collaborates with city agencies to elevate the district's appeal and development.
- City of New York Government — Collaborates with city procurement officers to provide contract and business development opportunities for local businesses.
- Cocina Taller Partner — Host venue for a celebration event honoring Latino entrepreneurs.
- Dyckman Run Club Partner — Co-hosted the Dyckman 5K event with the Washington Heights Business Improvement District.
- Facebook Partner — Social media platform used for public communication and outreach
- Facebook Partner — Used as a social media platform for outreach and event promotion.
- Fort Washington Collegiate Church Partner — Co-hosted an annual community festive celebration including a Christmas party and tree lighting event.
- Instagram Partner — Social media platform used for public communication and outreach
- Instagram Partner — Used as a social media platform for outreach and event promotion.
- LinkedIn Partner — Social media platform used for professional and organizational outreach
- New York City Department of Small Business Services Government — Co-located with an NYC Business Solutions Center to support local businesses.
- New York City Department of Transportation Partner — Collaborated with the Washington Heights Business Improvement District to host the Dyckman 5K event.
- Street Plus Partner — Contracted provider delivering supplemental sanitation services in the district.
- Twitter Partner — Social media platform used for public communication and outreach
- X Partner — Used as a social media platform for outreach and event promotion.
- local merchants Partner — Collaborates with local merchants on the annual tree lighting ceremony and holiday events.
strategies · 4
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Community Events as Engagement and Cultural Strategymethodology: community_event_engagementBy hosting culturally resonant events such as holiday parades, tree lighting, and entrepreneur celebrations, we strengthen neighborhood engagement and resilience because shared public experiences build social cohesion and pride that reinforce local economic and social networks.
- Comprehensive Corridor Improvementmethodology: comprehensive_corridor_improvementBy integrating sanitation, economic development, marketing, and capital improvements, we improve commercial corridor conditions and stimulate local economic vitality because a multi-pronged, place-based approach addresses both physical and economic barriers to growth.
- Economic Development through Business Access and Supportmethodology: economic_developmentBy facilitating access to city procurement opportunities and supporting local merchants, we strengthen neighborhood economies because empowering small businesses with networks and resources increases their sustainability and community reinvestment.
- Environmental Enhancement to Drive Economic Activitymethodology: environmental_enhancementBy improving the physical environment through supplemental sanitation, festive lighting, and capital improvements, we attract visitors and support local businesses because a clean, safe, and visually appealing public realm increases foot traffic and consumer confidence.