irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $0THE ASSOCIATION CONDUCTS SEMINARS AND CONFERENCES PROVIDING A FORUM TO EXCHANGE IDEAS AND THEORIES IN THE MARKETING FIELD AND OTHER MEMBER SERVICES.
- #2 $0NEW YORK AMA SERVES AS THE LINK FOR MARKETING AND ADVERTISING PROFESSIONALS TO COLLECTIVELY EXPLORE MEANS OF ADVANCING THE INDUSTRY AS WELL AS RECOGNIZE EFFECTIVE MARKETING AND ADVERTISING IN ACTION.
named programs · 2 · from sources
What they call their work
Marketing Hall of Fame
Recognizes effective marketing and advertising in action and honors distinguished professionals in the marketing industry
Seminars and Conferences
Hosts educational events providing forums for marketing professionals to exchange ideas and theories in the marketing field
activities · 6 groups
What they do
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Industry Research and Benchmarking 2 activities
- Conduct and publish marketing researchConducts original research and surveys on key marketing challenges, such as DEI in procurement and the impact of TV advertising on digital platforms, and co-publishes findings in reports to advance industry knowledge.
- Produce and distribute marketing thought leadership contentProvides access to newsletters, research reports, benchmarking data, best practices, and a podcast—such as the Minority Report Podcast—that highlight underrepresented leaders and current issues in marketing to inform and engage professionals.
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Industry and Community Recognition Awards 1 activity
- Administer the Marketing Hall of FameCreates and administers the Marketing Hall of Fame to honor outstanding marketers and their contributions to the field, including offering sponsorship opportunities for related events and programs.
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Volunteer Engagement and Capacity Support 1 activity
- Administer volunteer engagement and recognition programsOffers volunteer opportunities in committee participation, event coordination, and program support; recognizes contributions through the Volunteer Spotlight Award and leverages member expertise to sustain operations and community initiatives.
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Organizational DEI Capacity Building 1 activity
- Advance diversity, equity, and inclusion in marketingImplements initiatives to increase BIPOC representation in leadership and programming, develops pipelines of diverse marketing talent, educates members on anti-bias and anti-racism, and publicly reports progress toward DEI goals to ensure accountability.
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Professional Networking Events 1 activity
- Host and facilitate professional events for marketing practitionersOrganizes and hosts in-person and virtual events, including seminars, panel discussions, webinars, and networking sessions, featuring industry leaders and focused on marketing innovations, emerging trends, and professional development for marketers in New York City.
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Mentorship and Professional Development Programs 1 activity
- Operate mentorship and leadership development programsRuns a structured mentorship program that pairs experienced marketing professionals with emerging talent to support career growth and leadership skill development, while also fostering internal leadership through volunteer roles.
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financials · form 990 · fy2024
revenue
Total revenue$117K
Contributions & grants$00%
Program service revenue$66K56%
Investment income$51K44%
Other revenue$0
expenses
Total expenses$113K
Program expenses0%
Admin / overhead100%
Fundraising0%
Salaries & benefits$1K
Grants paid out$0
Largest expense lineFacilities
balance sheet
Total assets$803K
Cash$6K
Investments$678K
Liabilities$5K
Net assets$798K
Liquid reserves72.4 mo
5 years on record · 2019–2024 · YoY revenue +26.4%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| LUKAS POSPICHAL | MANAGING DIRECTOR | 4 | $280K |
board members · 14
- ALAN SCHUMAN — SPONSORSHIP CHAIR
- BAHRIYE GOREN-GULECK — COMMUNICATIONS CHAIR
- CRAIG CHARNEY — INSIGHTS CHAIR
- DOROTHY CRENSHAW — CO PRESIDENT
- GUINERO FLORO — VOLUNTER CHAIR
- JOE DEMIERO — MENTORSHIP CHAIR
- KAREN CUMMINS — PARTNERSHIP CHAIR
- KAREN MCFARLANE — STRATEGIC INNOVATION CHAIR
- KERUSHAN GOVENDER — MEMBERSHIP CHAIR
- LORI JOHNSON — CO PRESIDENT
- PETER WEINGARD — CO-PROGRAMMING CHAIR
- RASIKA NARANG — CO-PROGRAMMING CHAIR
- WENDY WEATHERFORD-MARKS — CONTENT STRATEGY CHAIR
- YOUNG MI PARK — TREASURER/SECRETARY
relationships · 12
Who they work with
- AMA New York Network — Local chapter of the American Marketing Association network.
- AMA Professional Chapters Council Network — AMA New York Chapter is a member of the national network through its participation in the AMA Professional Chapters Council.
- American Marketing Association Network — AMA New York is a chapter of the American Marketing Association.
- AshbeanPDX Marketing Partner — Supported the report on marketing’s role in creating an equitable future.
- Colossal Work Partner — Supported the report on marketing’s role in creating an equitable future.
- Companies and organizations that share our passion for advancing the field of marketing Partner — Collaborates with companies and organizations to sponsor events, provide resources, or offer services in support of marketing advancement.
- Effectv Partner — Collaborated on a research report exploring the halo effect of TV investment on digital platforms.
- LinkedIn Partner — Collaborates with LinkedIn to host a group and company page for member engagement and updates.
- Marketing Hall of Fame Partner — Founded and administers the Marketing Hall of Fame as a recognition program for outstanding marketers.
- Outfront Media Partner — Hosts AMA New York events at its location and features its executive as a panelist.
- VAB Partner — Collaborated on a research report exploring the halo effect of TV investment on digital platforms.
- companies and organizations Partner — Collaborates with companies and organizations to sponsor events, provide resources, and offer services.
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Human-Centric Leadership in the AI Eramethodology: human_centric_leadershipBy emphasizing the cultivation of "power skills" such as emotional discernment, trust-building, and contextual judgment, the organization strengthens marketing leadership, because these human-centric capabilities differentiate professionals in an AI-saturated environment and are essential for ethical decision-making and innovation.
- Marketing for Social Equity and Narrative Changemethodology: marketing_for_social_changeBy leveraging marketing tools—such as storytelling, brand influence, and inclusive campaigns—to amplify underrepresented voices and advance supplier diversity, the organization drives social change, because marketing shapes cultural narratives and institutional practices that can advance racial and social equity.
- Peer-Powered Professional Developmentmethodology: peer_powered_learningBy engaging marketing professionals as volunteers and facilitators in seminars, conferences, and mentorship programs, the organization fosters peer learning and leadership development, because shared professional experience creates trusted, actionable knowledge transfer that formal instruction alone cannot achieve.