named programs · 5 · from sources
What they call their work
BrandTrends Study
Exclusive trend research covering consumer insights and brand performance across 40+ countries.
Global Licensing Industry Study
Comprehensive annual report on the global brand licensing industry, providing market size, trends, and sector analysis.
Licensing Unlocked
Online educational program offering on-demand and in-person sessions for licensing professionals at all levels.
Mentoring Program
Professional development initiative connecting emerging practitioners with experienced industry leaders.
Women in Licensing Leadership Forum
Networking and development forum for high-achieving women in the licensing industry.
activities · 13 groups
What they do
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Industry Research and Benchmarking 4 activities
- Conducting research on diversity and inclusion in licensingProduces original research on diversity and inclusion within the brand licensing industry, contributing to broader understanding of equity in the sector.
- Conducting the BrandTrends StudyReleases biannual BrandTrends Study reports measuring children's brand awareness, popularity, and appeal across 10+ countries, with expanded coverage noted in later reports to 40+ countries.
- Producing the Global Licensing Industry StudyConducts and publishes the Global Licensing Industry Study, a comprehensive report featuring retail and revenue data by country, category, and business segment, including historical trends.
- Providing access to third-party industry research and analysisMakes available in-depth reports from Euromonitor International and other partners, along with white papers and case studies addressing key trends and issues in the global brand licensing industry.
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Professional Conference & Symposium Organization 2 activities
- Hosting the Licensing Expo in Las VegasProduces the annual Licensing Expo in Las Vegas, a major industry event connecting licensors, licensees, and retailers, with scheduled editions through 2026.
- Organizing international licensing eventsHosts and organizes global industry events including Brand Licensing Europe (celebrating its 25th anniversary in 2024), the AI & Licensing Summit, and the Brand Protection Summit.
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Industry and Community Recognition Awards 1 activity
- Administering awards programs for industry recognitionHosts annual awards ceremonies including the Licensing Excellence Awards and the Licensing International Asian Awards to recognize outstanding achievements in the brand licensing industry.
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Professional Certification and Continuing Education 1 activity
- Delivering education programs for licensing professionalsOffers Licensing Unlocked, an online education program, and coursework in licensing studies—the only qualification program in the industry—to build professional expertise.
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Local High School Scholarship Programs 1 activity
- Funding education in brand licensing fieldsAwards support to individuals pursuing education in brand licensing-related disciplines, nurturing future professionals in the industry.
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Regular Membership Meetings 1 activity
- Hosting regular office hours for membersOrganizes recurring office hours sessions, including monthly meetings with President Maura Regan and other expert-led sessions, to provide guidance and support to members.
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Direct Mental Health Counseling and Support Services 1 activity
- Offering wellness benefits to membersProvides access to BetterHelp therapy as a wellness benefit for members, supporting mental health and professional well-being.
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Organizational Newsletter Production and Distribution 1 activity
- Operating Newslinks daily news aggregation serviceDelivers daily updates on the brand licensing industry to executives through the Newslinks service, keeping members informed of current developments.
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Mentorship and Professional Development Programs 1 activity
- Operating a mentoring program for licensing professionalsConnects members with experienced industry professionals through a formal mentoring program to support career and business development.
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Industry Trade Association Services 1 activity
- Operating global membership and information network for brand licensing companiesProvides a global network of information and membership services to support companies in growing their businesses through brand licensing, with consistent messaging across multiple sources.
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Professional Networking Events 1 activity
- Operating the LI Lounge at Licensing ExpoProvides a dedicated networking and engagement space for members during the Licensing Expo in Las Vegas.
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Member-Exclusive Resource Access 1 activity
- Providing member access to sample licensing documentsOffers downloadable sample legal and business documents such as deal memos, licensing representation agreements, and domestic license agreements to support members' operational needs.
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Professional Membership and Association Benefits 1 activity
- Providing member discounts and special offersOffers reduced rates for global conferences, exhibitor discounts at conventions, and special offers from licensing and service partners as part of member benefits.
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financials · form 990 · fy2024
revenue
Total revenue$191K
Contributions & grants$360K188%
Program service revenue$00%
Investment income$00%
Other revenue$-168K
expenses
Total expenses$193K
Program expenses81%
Admin / overhead19%
Fundraising0%
Salaries & benefits$0
Grants paid out$157K
Largest expense lineProfessional Fees
balance sheet
Total assets$334K
Cash$279K
Investments$0
Liabilities$63K
Net assets$272K
Liquid reserves17.4 mo
4 years on record · 2020–2024 · YoY revenue -23.1%
leadership · form 990 part vii · fy2024
Who runs it
board members · 11
- CARLA SILVA — DIRECTOR
- ERIC MORSE — DIRECTOR
- JASEN WRIGHT — DIRECTOR
- MACA ROTTER — DIRECTOR
- MARC SCHNEIDER — DIRECTOR
- MARILU CORPUS — DIRECTOR (THRU 1/24)
- REBECCA TATLOCK — DIRECTOR
- ROZ NOWICKI — DIRECTOR
- SARAH BUZBY — DIRECTOR
- TED LARKINS — DIRECTOR
- VIRGINIA MCGUIRE — TREASURER (THRU 4/24)
relationships · 24
Who they work with
- Aardman Partner — Aardman is featured in news about a product collaboration, indicating a professional connection.
- Aardman Partner — Collaborates with Teemill on Wallace & Gromit product relaunch, featured in news.
- Australian Toy Association Partner — Collaborates on industry recognition, as seen in the announcement of the 2026 Awards Winners.
- BetterHelp Partner — Offers therapy-as-a-benefit wellness program for members.
- Brand Licensing Europe Partner — Collaborates on organizing and promoting the Brand Licensing Europe event.
- BrandTrends Partner — Produces exclusive research on children's brand awareness for Licensing International.
- Euromonitor International Partner — Produces in-depth reports on global brand licensing trends for Licensing International.
- Euromonitor International Partner — Provides critical trends research impacting the global licensing industry.
- GZ Art-land Holding Company Partner — Featured in member spotlight as part of Licensing International's network.
- Google Translate Partner — Provides translation services for the organization's website content.
- Hasbro Partner — Collaborates with RuffleButts on a product launch, mentioned in Licensing International news.
- Hollister Partner — Featured in news coverage related to a home product licensing collaboration with Target.
- Licensing International Network — France chapter of the global Licensing International network.
- Mattel Partner — Appoints executive leadership in digital initiatives highlighted in organizational news.
- Mattel Partner — Mattel is mentioned in news content regarding executive appointments, indicating industry engagement.
- NBA Partner — Featured in news coverage related to brand licensing and merchandise sales.
- Netflix Partner — Featured in news coverage related to licensing of anime content.
- Paddington Bear Partner — Featured in news coverage related to a theatrical licensing initiative in New York.
- Spin Master Partner — SVP Global Strategic Partnerships & Consumer Products for Spin Master featured in organizational news.
- Spin Master Partner — SVP Global Strategic Partnerships & Consumer Products for Spin Master is featured in a People Profile, indicating a professional relationship.
- Target Partner — Collaborates with Hollister on a home product licensing initiative covered in news.
- Teemill Partner — Partners with Aardman to relaunch Wallace & Gromit products.
- Teemill Partner — Teemill is co-featured with Aardman on a relaunched product line, indicating a collaborative industry relationship.
- Williams Sonoma Partner — Featured in news coverage related to product licensing collaborations.
strategies · 2
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Education Granting for Professional Developmentmethodology: education_grantingBy funding education in brand licensing and related fields, we develop future industry professionals, because investing in human capital strengthens the long-term capacity and innovation potential of the licensing sector.
- Network-Driven Industry Growthmethodology: network_driven_growthBy connecting licensing professionals and companies through a global membership network and shared information infrastructure, we drive profitable business growth and raise professional standards in the brand licensing industry, because collaboration and access to curated intelligence enhance innovation, trust, and market responsiveness.