named programs · 4 · from sources
What they call their work
Creator Marketing Growth Summit
UK-focused event convening brands, agencies, platforms, and creators to discuss campaign effectiveness, measurement, governance, and long-term brand building in creator marketing.
IAB CreatorFronts
U.S.-based upfront-style marketplace connecting brands, agencies, and creators to explore partnership opportunities and media solutions within the creator economy.
IAB Global Creator Week
Annual global initiative uniting IAB chapters across 17+ markets to advance creator marketing through local events, shared knowledge, and a centralized digital hub focused on professional standards, measurement, and cross-border collaboration.
Measuring the Digital Economy
Research initiative quantifying the economic impact of digital advertising, including contributions to GDP and job creation across the United States.
activities · 9 groups
What they do
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Professional Development and Standards in Marketing and Communications 2 activities
- Advocacy for digital advertising and interactive technologiesPromotes the growth and effectiveness of internet and interactive advertising through public policy engagement and industry representation, enabling members to shape policy positions and advocate for the sector.
- Providing training and professional developmentOffers online training programs and educational resources to individuals and organizations in the digital advertising industry to support workforce development and adaptation to digital economy shifts.
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Industry Research and Benchmarking 1 activity
- Conducting research on digital advertising and internet economyProduces and distributes research on consumer behavior, business challenges, and economic impact, including findings that the ad-supported internet generates $4.9 trillion in economic value and supports 28.4 million U.S. jobs; also leads Project Eidos to establish foundational measurement standards with participation from 50 companies.
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Industry Standards Development and Management 1 activity
- Developing industry standards and best practicesDevelops technical standards, compliance frameworks, and operational guidelines through member-driven committees and working groups, supporting accountability in privacy and professionalization of brand-creator partnerships.
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Professional Association Capacity Building 1 activity
- Facilitating member collaboration and thought leadershipEnables member organizations to collaborate on emerging initiatives, technologies, and strategic priorities through councils, working groups, and knowledge-sharing platforms.
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Professional Networking Events 1 activity
- Hosting industry events and conferencesOrganizes flagship events including the IAB Annual Leadership Meeting, Podcast Upfront, PlayFronts, and CreatorFronts to convene industry leaders, showcase innovations, and align buying cycles across digital media sectors.
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Digital Infrastructure Development 1 activity
- Operating global digital hubs and resource platformsDeveloped a centralized digital hub to share event listings, research insights, and educational content across IAB chapters worldwide, supporting international coordination and access to industry resources.
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Professional Membership and Association Benefits 1 activity
- Providing member benefits and access programsOffers exclusive benefits to members, including discounted tickets to the Jupiter Festival via a dedicated promo code.
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Corporate Sponsorship Programs 1 activity
- Supporting industry events as a Founding PartnerSupports the Jupiter Festival as a Founding Partner, a global gathering for leaders in media, entertainment, and sports, enhancing cross-sector collaboration and visibility.
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Uncategorized 1 activity
- Leading global creator economy initiativesOrganized IAB Global Creator Week across 17 markets, launched CreatorFronts as the first upfront marketplace for creator-led media, and established an ongoing global platform to align multinational creator marketing and improve efficiency.
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financials · form 990 · fy2024
revenue
Total revenue$36.29M
Contributions & grants$1.75M5%
Program service revenue$33.99M94%
Investment income$553K2%
Other revenue$0
expenses
Total expenses$35.77M
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits$19.23M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$52.47M
Cash$14.78M
Investments$9.58M
Liabilities$41.75M
Net assets$10.72M
Liquid reserves8.2 mo
3 years on record · 2020–2024 · YoY revenue +6.6%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 19
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| DAVID ARI COHEN | CEO, PRESIDENT | 40 | $1.16M |
| SHERYL GOLDSTEIN | EVP, CHIEF INDUSTRY GROWTH OFFICER | 40 | $716K |
| LARTEASE TIFFITH | FORMER HEAD OF PUBLIC POLICY | 40 | $605K |
| JEANMARIE CARSTENSEN | SVP, FINANCE & OPERATIONS | 40 | $452K |
| CARRYL PIERRE DREWS | EVP, CHIEF MARKETING OFFICER | 40 | $446K |
| JACK KOCH | SVP, RESEARCH AND INSIGHTS | 40 | $423K |
| RICHARD BERGER | SVP, MEMBER ENGAGEMENT & DEVELOPMENT | 40 | $406K |
| PAM ZUCKER | FORMER SVP, CHIEF STRATEGY OFFICER | 40 | $382K |
| ANGELINA ENG | VP, MAD & COE OPERATIONS | 40 | $340K |
| CONOR HEALY | VP, OPERATIONS | 40 | $330K |
| CRAIG COLEMAN | SVP, EVENTS & PROGRAMMING | 40 | $325K |
| AMBER MURAT | VP OF HUMAN RESOURCES | 40 | $301K |
| JEFFREY ARAGON BUSTOS | FORMER VP MEASUREMENT ADDRESSABILITY & DATA CENTER | 40 | $293K |
| RACHEL MCENERNEY | VP, MEMBER SOLUTIONS & SERVICES | 40 | $292K |
| PIYA MEHRA | CHIEF OF STAFF | 40 | $288K |
| ZOE KELLY SOON | VP, EXPERIENCE CENTER | 40 | $272K |
| CHRIS BRUDERLE | VP, RESEARCH & INSIGHTS | 40 | $265K |
| MICHAEL J HAHN | EVP, GENERAL COUNSEL, SECRETARY | 40 | $263K |
| CINTIA LIMA GABILAN | SVP,CENTERS OF EXCELLENCE & INDUSTRY INITIATIVES | 40 | $203K |
board members · 6
- AARON SOBOL — DIRECTOR
- AJIT MOHAN — DIRECTOR
- ALAN MOSS — DIRECTOR
- ALISON LEVIN — PRESIDENT
- ALYSIA BORSA — DIRECTOR
- AMY REINHARD — DIRECTOR
relationships · 16
Who they work with
- 700+ leading media companies, platforms, ad tech providers, brands, agencies Network — Member organizations within the IAB network that collaborate on standards, policy, and research.
- Admazing Co. Partner — Collaborates with Admazing Co. through involvement in the IAB PlayFronts event and shared focus on mobile gaming advertising solutions.
- Auth0 Partner — Technical authentication partner used to manage user access to IAB online training.
- BVDW (Germany) Partner — Co-hosted "Rewiring the Creator Economy — The BVDW Reality Check" event in Berlin during IAB Global Creator Week.
- Convene Partner — Hosts the 2026 IAB Podcast Upfront event at Convene's 360 Madison Avenue location in New York City.
- IAB Europe Network — Collaborated with IAB Europe to co-host virtual and in-person events during IAB Global Creator Week focused on responsible creator culture in Europe.
- IAB MENA Network — Partnered with IAB MENA to host the 2026 Creator Marketing Forum in Dubai as part of IAB Global Creator Week.
- IAB Tech Lab Partner — Collaborates to develop technical standards and tools for consumer privacy and fraud reduction.
- JW Marriott San Antonio Hill Country Resort & Spa Partner — Host venue for the 2027 IAB Annual Leadership Meeting.
- Jupiter Festival Partner — Founding Partner in support of a global gathering for leaders in media, entertainment, and sports.
- Measurement Advisory Committee Coalition — Industry coalition co-developing foundational measurement standards through Project Eidos
- Overwolf Partner — Partners with Overwolf through joint participation in the IAB PlayFronts event and collaboration on gaming and advertising initiatives.
- Precisify Partner — Collaborates with Precisify through shared participation in IAB CreatorFronts, with a representative serving as a speaker.
- Precisify Partner — Engages with Precisify through participation in the IAB PlayFronts event and alignment on brand suitability in gaming and digital media.
- Tech Lab Coalition — Collaborates with IAB's Tech Lab initiative to develop technical standards and solutions for digital advertising.
- Zynga Partner — Collaborates with Zynga through joint participation in the IAB PlayFronts event and shared focus on gaming advertising innovation.
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Convening Power Accelerates Industry Alignmentmethodology: convening-leadership-networksBy convening leaders across the digital advertising ecosystem, the IAB fosters strategic collaboration, knowledge exchange, and coordinated innovation, which accelerates consensus and collective action on emerging challenges and opportunities.
- Creator-Led Engagement Enhances Brand Impactmethodology: creator-led_engagementBy promoting creator-led storytelling and integrating it with ad tech infrastructure, the IAB enables brands to achieve deeper audience engagement through authentic, community-driven content, increasing the effectiveness and measurability of modern media strategies.
- Industry Standardization Drives Digital Advertising Effectivenessmethodology: industry_standardization_and_capacity_buildingBy creating common standards, taxonomies, and best practices across digital advertising, the IAB increases interoperability, measurement accuracy, and trust in the ecosystem, which in turn enables more effective advertising and scalable innovation.