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AMERICAN MARKETING ASSOCIATION INC
Albany, NY · EIN 141767866 · Form 990EZ · FY2024 · Micro (<$100K) · amanycapital.org
revenue
$34K
expenses
$11K
net assets
$231K
employees
—
mission · from form 990

The AMA New York Capital Region is an active community of several hundred marketers from the greater Albany area, extending through Tech Valley and across upstate New York. Meetings are held regularly to share various experiences, best practices, ideas, promote networking, and assist with career advancement for both beginner and seasoned marketers.

profile · synthesized from sources

The American Marketing Association New York Capital Region is a professional association serving marketers, students, and academics in the greater Albany area and upstate New York. It fosters professional development through networking events, workshops, and mentorship programs. The organization connects members with resources, career advancement opportunities, and regional marketing leaders while also linking them to national AMA benefits.

named programs · 4 · from sources

What they call their work

Job Bank and Career Resources
Provides members with access to job postings, career counseling, and professional development tools at both local and national levels.
MARCOM Awards
Annual awards event recognizing marketing leaders and the best marketing campaigns in the New York Capital Region.
Monthly Networking Events
Regular evening events featuring regional and national experts, providing discounted admission for members to discuss timely marketing topics.
Student Chapter Support
Support for collegiate chapters including Siena College and SUNY Oneonta, offering workshops, mentorship, and professional development opportunities for students.
activities · 12 groups

What they do

  • Professional Association Capacity Building 2 activities
    • Builds a connected knowledge marketplace for marketing professionals
      Fosters a continuous, engaged marketplace of knowledge to connect members across the One AMA Community.
    • Engages members in community growth and connection
      Encourages member participation in growing, educating, and connecting within the Capital Region marketing community through chapter activities and leadership opportunities.
  • Professional Development and Standards in Marketing and Communications 2 activities
    • Offers professional development workshops and skill-building programs
      Delivers hands-on workshops, webinars, and training sessions focused on marketing knowledge, skills such as graphic design and networking, and career advice for marketers at all levels.
    • Supports student chapters and young professional development
      Provides mentorship opportunities, hosts semester workshops on marketing skills, supports student attendance at regional and national conferences, and facilitates real-world marketing experience through community service and pro bono projects for students in local universities.
  • Leadership Development Programs 1 activity
    • Advances marketing knowledge through intellectual agenda setting
      Establishes a unified intellectual agenda focused on the tension between Best Versus Next Practices™ to guide thought leadership and knowledge development across the organization.
  • Industry Trade Association Services 1 activity
    • Advocates for a unified marketing community voice
      Acts as a collective voice representing the American Marketing Association brand and community in the region.
  • Organizational Newsletter Production and Distribution 1 activity
    • Distributes regional marketing news and member updates
      Produces and shares an e-newsletter featuring local marketing news, resources, and profiles of members to keep the community informed.
  • Professional Job Board & Career Placement Services 1 activity
    • Facilitates marketing career and recruitment support
      Shares job postings via its website and LinkedIn, maintains a regional job bank, and provides free access to a marketing career website to support recruitment and career advancement for marketing professionals.
  • Member Hardship Assistance Programs 1 activity
    • Funds membership fees for marketers facing financial hardship
      Uses sponsorship revenue to cover membership fees for individuals in financial need, with Platinum packages funding two memberships and Gold packages funding one.
  • Professional Networking Events 1 activity
    • Hosts regional networking and professional development events for marketers
      Organizes in-person and virtual events, including monthly meetings, "Coffee and Connections," and events over meals and drinks, featuring regional and national experts to facilitate networking, knowledge exchange, and career advancement for marketing professionals in the Capital Region and upstate New York.
  • Organizational Governance & Leadership Development 1 activity
    • Operates local board providing strategic and fiduciary oversight
      Maintains a local board of directors responsible for guiding chapter strategy and ensuring financial accountability for regional activities.
  • Industry and Community Recognition Awards 1 activity
    • Organizes annual awards programs to recognize marketing excellence
      Hosts an annual MARCOM awards event and other recognition programs to honor outstanding marketing leaders and campaigns in the region.
  • Business Member Promotion Services 1 activity
    • Provides a platform for sponsors to promote marketing tools and services
      Enables sponsors to showcase innovative marketing resources, tools, and services to members seeking to enhance their marketing practices through dedicated promotional opportunities.
  • Professional Membership and Association Benefits 1 activity
    • Provides member-exclusive resources and benefits
      Offers members access to exclusive events, webcasts, a regional membership directory, online archives of newsletters and presentations, a job bank, and special discounts as part of membership benefits.
financials · form 990EZ · fy2024
revenue
Total revenue$34K
Contributions & grants$8002%
Program service revenue$7K21%
Investment income$21K62%
Other revenue$0
expenses
Total expenses$11K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits$0
Grants paid out$0
balance sheet
Total assets$231K
Cash—
Investments—
Liabilities—
Net assets$231K
4 years on record · 2020–2024 · YoY revenue +62.8%
relationships · 23

Who they work with

  • AMA Capital Region Partner — Collaborates on networking events and professional development opportunities for students.
  • AMA NY Capital Region Network — Local chapter affiliated with the American Marketing Association.
  • AMA National Network — Local chapter of the American Marketing Association that provides access to national resources and programming
  • AMA New York Capital Region Network — Local chapter of the American Marketing Association providing regional programming and sponsorship opportunities.
  • AMA New York Capital Region Network — Local chapter providing membership benefits and resources to marketing professionals and students
  • Albany Analytics Partner — Provides analytics Q+A sessions exclusively for AMA Capital Region members.
  • American Marketing Association Network — AMA New York Capital Region is a local chapter of the national American Marketing Association.
  • American Marketing Association Network — Local chapter of the national American Marketing Association network
  • Capital Region Network — Hosts events and programming focused on engaging professionals in the Capital Region.
  • Career Service Station Partner — Offers 15-minute career coaching Zoom calls for AMA Capital Region members.
  • Elevation Ten Thousand Partner — Lists a Paid Media Specialist position from Elevation Ten Thousand on its job board.
  • Elida Creative Partner — Provides 15-minute branding consultations for AMA Capital Region members.
  • Eventbrite Partner — Uses Eventbrite to manage event registration for Coffee and Connections and other events.
  • Goldilocks Promos Partner — Offers $25 discount on apparel or merchandise orders for AMA Capital Region members.
  • Northeast Grocery Partner — Lists summer internship opportunities from Northeast Grocery on its job board.
  • ResProAI Partner — Provides free marketing audit reports to AMA Capital Region members.
  • SUNY Oneonta Network — SUNY OnMark is the American Marketing Association chapter at State University College at Oneonta.
  • Siena College Network — Siena AMA is the American Marketing Association chapter at Siena College.
  • Sunmark Partner — Lists a VP of Brand and Marketing position from Sunmark on its job board.
  • The Martin Group Partner — Lists job opportunities from The Martin Group on its job board.
  • Think Dynamic Digital Partner — Offers free 15-minute consultations on social media and email marketing strategies and a 5% discount on future services to AMA Capital Region members.
  • WAMC Partner — Lists internship opportunities from WAMC on its job board.
  • WNYT NewsChannel 13 Partner — Shares job postings from WNYT NewsChannel 13 on its job board.
strategies · 5

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Best Versus Next Practices™ Thought Leadership
    methodology: Best Versus Next Practices™
    By examining the tension between established best practices and emerging next practices, the AMA advances marketing thought leadership, because innovation arises from critically evaluating what is standard against what is emerging.
  • Experiential Learning for Student Readiness
    methodology: experiential_learning
    By building marketing skills through experiential learning beyond the classroom, the AMA prepares students for post-graduation success, because hands-on practice deepens competence and confidence more effectively than theoretical instruction alone.
  • Local-National Dual Membership Model
    methodology: local-national_dual_membership_model
    By combining local community engagement with national resources, the AMA supports marketing professionals across career stages, because regional networks provide accessible connection while national infrastructure delivers scalable knowledge and tools.
  • Peer and Cross-Generational Mentoring
    methodology: peer_and_cross_generational_mentoring
    By connecting marketing professionals and students through peer and cross-generational mentoring, the AMA builds career readiness and professional connection, because shared experience across career stages enhances learning and network integration.
  • Personalized Learning Pathways for Professional Development
    methodology: personalized_learning_path
    By offering a personalized, topic-based approach to professional development, the AMA increases engagement and relevance in marketing education, because tailored learning paths align with individual career goals and knowledge needs.