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NEW YORK AREA CHAPTER SOCIETY FOR MARKETING PROFESSIONALS
NEW YORK, NY · EIN 133373593 · Form 990EZ · FY2023 · Micro (<$100K) · smpsny.org
revenue
$72K
expenses
$55K
net assets
$172K
employees
—
program ratio
73%
mission · from form 990

SMPS' MISSION IS TO ADVOCATE FOR, EDUCATE, AND CONNECT LEADERS IN THE BUILDING INDUSTRY. SMPS' VISION IS FOR PREMIER PROFESSIONAL SERVICE FIRMS TO RECOGNIZE SMPS AS THEIR MOST TRUSTED RESOURCE FOR BUILDING BUSINESS AND ACHIEVING SUCCESS.

profile · synthesized from sources

The New York Area Chapter of the Society for Marketing Professionals (SMPS) advances marketing and business development in the architecture, engineering, and construction (AEC) industry. It connects professionals through networking events, educational programming, and leadership opportunities. The organization supports member growth via certification, professional development, and industry visibility.

irs program accomplishments · form 990 part iii · fy2021

What they reported doing

  1. #1 primary $0
    OTHER MISC PROGRAMS
named programs · 6 · from sources

What they call their work

Communications & PR Committee
Manages chapter communications including press releases, social media, blog content, and public relations to promote SMPS-NY initiatives
DEI Committee
Develops initiatives and resources to promote diversity, equity, and inclusion within the AEC industry through education and engagement
Leadership Committee
Coordinates leadership-focused events featuring high-level speakers from industry and academia, targeting marketing professionals and firm principals
Professional Development Committee
Organizes educational programming including evening events on the Six Domains of Practice, CPSM exam preparation boot camps, and hands-on marketing skills workshops
Special Events Committee
Plans and executes signature events including the annual Liberty Ball, Holiday Party, and seasonal social gatherings to foster community and networking
Sponsorship Committee
Manages sponsorship activities, develops sponsorship packages, and builds relationships with sponsor firms to support chapter operations
activities · 9 groups

What they do

  • Workplace DEI Research and Training 1 activity
    • Advances diversity, equity, and inclusion in the AEC community
      Develops and delivers programs and resources focused on advancing diversity, equity, and inclusion through education, dialogue, and member engagement initiatives within the AEC industry.
  • Organizational Governance & Leadership Development 1 activity
    • Facilitates leadership and member engagement through committees and volunteer opportunities
      Operates committees and offers volunteer roles on chapter committees, the board of directors, and conference planning teams to enhance member engagement, leadership development, and organizational involvement.
  • Industry and Community Recognition Awards 1 activity
    • Hosts annual awards and celebratory events to recognize excellence in the AEC industry
      Organizes and hosts annual events including the Liberty Ball and awards receptions to recognize excellence in marketing communications and professional achievement within the A/E/C industry.
  • Professional Development and Standards in Marketing and Communications 1 activity
    • Hosts professional development programs and credentialing for AEC marketing professionals
      Offers professional development programming, including workshops, exam preparation, and training sessions focused on marketing skills and the Six Domains of Practice. Administers the Certified Professional Services Marketer (CPSM) credentialing program for members.
  • Membership & Sponsorship Development 1 activity
    • Manages sponsorship and member recruitment initiatives
      Leads sponsorship outreach, develops sponsorship packages, and tracks sponsor data to support chapter operations. Oversees member recruitment, onboarding, and retention efforts through targeted events and engagement strategies.
  • Professional Networking Events 1 activity
    • Organizes networking and professional events for AEC industry professionals
      Hosts over 50 in-person and virtual events annually, including networking gatherings, client panels, development panels, site tours, project tours, and regional events to foster community interaction and business development among AEC marketing and business development professionals.
  • Leadership & Policy Dialogue Forums 1 activity
    • Plans and coordinates high-level leadership and educational programming
      Plans and delivers leadership-focused events featuring CEOs, university professors, and industry clients, along with panel discussions and roundtables on regional AEC development forecasts to support strategic insight and networking.
  • Digital Communications and Content Management 1 activity
    • Provides communication and digital outreach to AEC professionals
      Distributes regular email communications to over 4,000 AEC professionals in the greater metropolitan area and manages the chapter’s digital presence, including social media, blog, website, press releases, and marketing collateral.
  • Professional Job Board & Career Placement Services 1 activity
    • Supports career development and job placement in the AEC sector
      Operates the SMPS Career Center, offering job search tools, resume access, job posting services for firms, and professional visibility opportunities for individuals in the AEC industry.
financials · form 990EZ · fy2023
revenue
Total revenue$72K
Contributions & grants——
Program service revenue$64K89%
Investment income——
Other revenue$270
expenses
Total expenses$55K
Program expenses73%
Admin / overhead27%
Fundraising0%
Salaries & benefits—
Grants paid out—
Largest expense lineProfessional Fees
balance sheet
Total assets$172K
Cash$132K
Investments$0
Liabilities$0
Net assets$172K
Liquid reserves28.7 mo
5 years on record · 2019–2023 · YoY revenue +9.2%
leadership · form 990 part vii · fy2023

Who runs it

board members · 7
  • CRISTIANA FORMICA — DIRECTOR OF NEW JERSEY AFFILLIATE
  • DIANA GERGES — CO-DIRECTOR OF COMMUNICATICATIONS
  • ELIZABETH KUPCHA CPSM — DIRECTOR OF LONG ISLAND AFILLIATE
  • IVOIRE LLOYD CF APMP — DIRECTOR OF EDUCATION
  • MELISSA KRENEK-WHITMAN — CO-DIRECTOR OF COMMUNICATICATIONS
  • ROGER MARQUIS — DIRECTOR OF PROGRAMS
  • TONY DANG — CO-DIRECTOR OF SPECIAL EVENTS
relationships · 14

Who they work with

  • AIA Westchester + Hudson Valley Partner — Collaborates on hosting events and programs for the AEC industry in the region.
  • Commercial Real Estate Women New York Partner — Partners with the affiliate to support networking and professional development in the AEC sector.
  • Dewberry Partner — Employer of the Director of the New Jersey Affiliate and affiliated professional member organization.
  • Kupcha Marketing Services Partner — Organization led by the Director of the Long Island Affiliate, involved in supporting committee leadership and initiatives.
  • National Society of Professional Engineers | Westchester Putnam Chapter Partner — Collaborates with the affiliate on events and initiatives related to engineering and regional development.
  • SMPS Network — Member of the national SMPS network, providing access to national resources and programs.
  • SMPS Network — Member of the national SMPS network, with coordinated benefits including cross-promotion and shared resources.
  • SMPS Headquarters Network — Collaborates with SMPS Headquarters on membership recruitment and retention programs.
  • SMPS National Network — SMPS-NY is a chapter of the national SMPS organization.
  • Society for Marketing Professional Services Network — Member chapter of the national Society for Marketing Professional Services organization.
  • Society for Marketing Professional Services (SMPS) Network — SMPS New York is a chapter of the national SMPS organization, participating in a broader network dedicated to marketing in the A/E/C industry.
  • Taylor Arias Government — Interim Director of Sponsorship at SMPS New York
  • The Construction Institute Partner — Collaborates with the affiliate on industry events and professional engagement activities.
  • ULI Westchester Fairfield Partner — Partners with the affiliate to co-host events and promote regional development initiatives.
strategies · 4

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Community-Driven Programming
    methodology: community_driven_programming
    By involving members in co-creating events and programs, the organization ensures relevance and strengthens professional bonds, because shared ownership increases engagement and trust within the AEC marketing community.
  • Network-Driven Business Development
    methodology: network_driven_business_development
    By connecting members through local, regional, and national networks, the organization enables business referrals, team formation, and intelligence sharing, because sustained professional relationships increase trust and opportunity flow in the A/E/C sector.
  • Peer-Led Professional Development
    methodology: peer-led_professional_development
    By engaging members in volunteer committees and leadership roles, the organization builds professional skills and expands individual and firm visibility, because active peer participation fosters learning, accountability, and industry recognition.
  • Relationship-Based Sponsorship Model
    methodology: relationship_based_sponsorship
    By treating sponsorships as strategic business partnerships rather than transactions, the organization increases sponsor retention and engagement, because ongoing value demonstration and account management build long-term mutual investment.