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ASSOCIATION OF NATIONAL ADVERTISERS INC
NEW YORK, NY · EIN 130453230 · Form 990 · FY2024 · Very Large (>$50M) · ana.net
revenue
$80.5M
expenses
$82.2M
net assets
$8.7M
employees
210
volunteers
49
profile · synthesized from sources

Professional association for national advertisers that advances marketing practices through research, industry standards, and peer collaboration. Focuses on key areas including data, technology, measurement, diversity, and artificial intelligence. Serves brand marketers across the United States through corporate memberships, educational programs, and advocacy initiatives.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $0
    SEEHER:THE SEEHER PROGRAM FOCUSES ON THE ACCURATE PORTRAYAL OF WOMEN AND GIRLS IN MARKETING, ADVERTISING, MEDIA AND ENTERTAINMENT.
  2. #2 $0
    ALLIANCE FOR INCLUSIVE & MULTICULTURAL MARKETING (AIMM)AIMM IS AN INDUSTRY-WIDE ALLIANCE FOCUSED ON EVOLVING AND ENHANCING THE RELEVANCE, EFFECTIVENESS, AND IMPACT OF MULTICULTURAL AND INCLUSIVE MARKETING TO LEGITIMIZE CONNECTIONS WITH CONSUMERS AND, IN TURN, MAXIMIZE BUSINESS GROWTH.
named programs · 6 · from sources

What they call their work

ANA Data Practice
Provides resources, training, and peer collaboration for data-driven marketing, with focus on AI, privacy, and data governance.
ANA Measurement Practice
Advances marketing measurement methodologies and metrics to improve decision-making and accountability in advertising.
ANA Technology Practice
Supports marketing technology leaders through events, training, and councils focused on AI, MarTech, and digital transformation.
Alliance for Inclusive & Multicultural Marketing (AIMM)
Industry alliance advancing multicultural and inclusive marketing to strengthen consumer connections and drive business growth.
Global CMO Growth Council
Peer network for top marketing executives to share strategies and shape the future of the industry.
SEEHER
Industry initiative focused on improving the accurate portrayal of women and girls in advertising, media, and entertainment through research, standards, and measurement tools.
activities · 6 groups

What they do

  • Professional Networking Events 2 activities
    • Hosts industry events and conferences for marketing professionals
      Organizes in-person and virtual events including the ANA Global Day of Learning, ANA Masters of Marketing Conference, Measurement & Analytics Conference, and specialized events like the AI and Technology for Marketers Conference. Events facilitate knowledge exchange, networking, and learning on topics such as AI, MarTech, and marketing strategy.
    • Operates leadership councils and professional communities for senior marketers
      Convenes executive forums such as the Global CMO Growth Council, Talent Leadership Council, AI Leadership Council, and MarTech Leadership Council to examine strategic issues in marketing leadership, technology adoption, and organizational transformation.
  • Industry Advocacy and Regulatory Engagement 1 activity
    • Advocates for marketers in public policy and regulatory arenas
      Represents the interests of client-side marketers before Congress, state legislatures, federal agencies, and courts. Engages in government relations through a Washington DC office to influence legislation and regulation affecting advertising and marketing. Advocacy includes defending marketer rights and promoting favorable policies.
  • Industry Research and Benchmarking 1 activity
    • Conducts research and data analysis on marketing trends, talent, and operations
      Produces research, data, and analysis on brand marketing strategies, inclusive marketing, talent development, AI in marketing, data governance, and B2B marketing value. Maintains access to over 15,000 proprietary research documents, benchmarks, case studies, and industry reports for members. Includes surveys on measurement practices and playbooks on responsible data use and AI-driven insights.
  • Workplace DEI Research and Training 1 activity
    • Leads initiatives to advance inclusive and multicultural marketing
      Runs the Alliance for Inclusive & Multicultural Marketing (AIMM) and SEEHER program to improve representation of women, girls, and diverse communities in advertising. Promotes inclusive marketing as a driver of business growth through research, advocacy, and collaboration with industry stakeholders.
  • Professional Development and Standards in Marketing and Communications 1 activity
    • Provides training, certifications, and professional development programs
      Offers on-demand courses, workshops, certifications, and expert-led sessions across domains including AI marketing, agentic AI adoption, MarTech mastery, customer experience measurement, and inclusive marketing. Programs target marketers at all career levels and include member-exclusive offerings like Amplify.
  • Uncategorized 1 activity
    • Produces educational content and digital resources for marketers
      Creates podcasts, webinars, and synthesized content from event presentations to deliver insights on the future of marketing, legal issues, purpose-driven branding, and best practices. Includes a webinar series featuring thought leaders in B2B marketing.
financials · form 990 · fy2024
revenue
Total revenue$80.48M
Contributions & grants$00%
Program service revenue$64.88M81%
Investment income$1.13M1%
Other revenue$14.46M
expenses
Total expenses$82.23M
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits$32.56M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$83.78M
Cash$21.22M
Investments$14.38M
Liabilities$75.05M
Net assets$8.73M
Liquid reserves5.2 mo
3 years on record · 2020–2024 · YoY revenue +22.7%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 24
NameTitleHours/wkCompensation
ROBERT D LIODICE CEO & DIRECTOR 35 $1.56M
CHRISTINE MANNA PRESIDENT & COO 35 $806K
WILLIAM C DUGGAN GROUP EXECUTIVE VICE PRESIDENT 35 $617K
WILLIAM TUCKER GROUP EXECUTIVE VICE PRESIDENT 35 $579K
ROBERT ROTHE GROUP EXECUTIVE VICE PRESIDENT 35 $539K
JOHN BAZLEY II EXECUTIVE VICE PRESIDENT 35 $468K
MICHAEL R DONNELLY EXECUTIVE VICE PRESIDENT 35 $465K
ANITA H MCGORTY EXECUTIVE VICE PRESIDENT 2 $442K
CHRISTINE M GUILFOYLE EXECUTIVE VICE PRESIDENT 35 $430K
NICHOLAS PRIMOLA GROUP EXECUTIVE VICE PRESIDENT 35 $408K
CHRISTOPHER OSWALD EXECUTIVE VICE PRESIDENT 35 $395K
STEPHANIE J FIERMAN EXECUTIVE VICE PRESIDENT 35 $354K
ELLIOT A LUM EXECUTIVE VICE PRESIDENT 18 $344K
KRISTEN MCDONOUGH EXECUTIVE VICE PRESIDENT 35 $336K
JODI MARCHISOTTA SENIOR VICE PRESIDENT 35 $324K
KENNETH BEAULIEU EXECUTIVE VICE PRESIDENT 35 $308K
LATHA SARATHY EXECUTIVE VICE PRESIDENT THRU OCT 2024 35 $301K
KIMBERLY A STEVENS SENIOR VICE PRESIDENT 35 $299K
BRIAN DAVIDSON EXECUTIVE VICE PRESIDENT 35 $298K
JASON TRUBOWITZ SENIOR VICE PRESIDENT 35 $286K
XENIA BOONE SENIOR VICE PRESIDENT 35 $269K
JULIE WEITZNER SENIOR VICE PRESIDENT 35 $261K
THOMAS O'HARA EXECUTIVE VICE PRESIDENT 35 $247K
DAVID FOGARTY EXECUTIVE VICE PRESIDENT 35 $194K
board members · 1
  • ALISON LEWIS — DIRECTOR THRU JUL 2024
relationships · 19

Who they work with

  • AIMM Partner — Partners with AIMM to lead initiatives in multicultural and inclusive marketing.
  • ANA B2B Industry Leadership Council Network — Leadership council that shapes the B2B marketing agenda and develops practical guidance for the industry.
  • ANA Brand Practice Network — One of the ANA's eight business practices focused on advancing brand marketing.
  • ANA Data Leadership Council Network — Peer council convened by the ANA to guide data practice leadership and strategy.
  • ANA Media & Measurement Leadership Council Coalition — Council convened by the ANA to shape media and measurement strategy and standards within the marketing industry.
  • ANA Members Network — Core participant group receiving exclusive benefits, events, and resources from the Association of National Advertisers.
  • ANA Podcast Network Network — Produces and distributes podcasts as part of the ANA's content offerings.
  • Aquila-CMM Partner — Partner organization collaborating with the ANA on marketing measurement initiatives.
  • Association of Educational Facilitators (AEF) Partner — Co-hosts the Future of Marketing Leadership Conference with the ANA.
  • B2 Awards Partner — Celebrates excellence in B2B marketing through an awards program.
  • B2B Committee Network — Committee focused on advancing best practices in demand generation, product marketing, and communications strategy.
  • Congress Government — Engages with Congress as part of advocacy efforts on behalf of the advertising industry.
  • Courts Government — Represents the advertising industry before courts as part of its advocacy mission.
  • Federal Regulatory Agencies Government — Interacts with federal regulatory agencies to advocate for the advertising community.
  • Global CMO Growth Council Network — Senior executive council within ANA membership for top CMOs to collaborate and shape industry direction.
  • Meta Partner — Presenting partner of the 2026 ANA AI and Technology for Marketers Conference.
  • SeeHer Partner — Collaborates with SeeHer to advance inclusive marketing and improve representation in advertising.
  • State Legislatures Government — Lobbies state legislatures to represent the interests of the advertising industry.
  • Washington DC Office Government — Lobbying and policy advocacy arm representing members' interests in national and state-level legislative and regulatory processes.
strategies · 5

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Collaborative Knowledge Shaping Through Industry Convening
    methodology: collaborative_knowledge_shaping
    By convening marketing leaders to exchange knowledge and co-develop best practices, the ANA advances industry-wide marketing effectiveness because collective problem-solving and shared learning accelerate innovation beyond what individual organizations can achieve alone.
  • Evidence-Based Marketing Intelligence
    methodology: evidence_based_marketing_intelligence
    By providing access to real-world, outcome-based intelligence rather than theoretical or vendor-driven insights, the ANA improves marketing decision-making because empirically grounded data leads to faster, more reliable, and actionable results.
  • Inclusive and Sustainable Marketing Integration
    methodology: inclusive_marketing_for_business_growth
    By integrating multicultural inclusivity and sustainability into marketing strategy, the ANA drives business growth because authentic representation and measurable social impact create deeper consumer connections and long-term brand value.
  • Peer Learning Network for Competitive Advantage
    methodology: peer_learning_network
    By connecting members to peer networks and collective expertise from leading marketers across 1,600 companies, the ANA enables competitive advantage because shared real-world experience produces faster, more effective marketing decisions than isolated efforts.
  • Standardized Measurement for Marketing Accountability
    methodology: measurement_standardization
    By advancing standardized measurement methodologies and metrics, the ANA improves data accuracy and reliability, enabling better marketing decisions because consistent, comparable metrics reduce noise and increase confidence in strategic choices across the industry.