irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $0SEE SCHEDULE O
- #2 $0SEE SCHEDULE O
named programs · 6 · from sources
What they call their work
4As Coaching for Growth
Professional coaching program designed to enhance performance and leadership skills within member agencies
4As Training Subscription Plan
Curated training programs for agency staff at all levels, covering leadership, account management, and creative development
4As.4sight Podcast
Podcast series exploring trends in creative, technology, and client-agency relationships with industry consultants and leaders
Building Talent Through Belonging
Resource initiative promoting inclusive language and neurodiversity in agency hiring and team development
Face of Talent MAIP Graduation
Event and initiative supporting diversity in advertising by showcasing graduates of the Multicultural Advertising Intern Program
I’m New Here
Community and mentorship program for professionals new to agency careers, offering peer connections and career guidance
activities · 9 groups
What they do
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Industry Advocacy and Regulatory Engagement 1 activity
- Advocacy for advertising industry policy interestsEngages with federal, state, and local policymakers to advocate for the advertising agency community, providing guidance on legislation and compliance related to privacy, tax, employment policy, and other legal issues. Operates a Washington office to support these efforts.
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Professional Certification and Continuing Education 1 activity
- Capacity building and professional development for member agenciesProvides member agencies with access to professional development programs, including webinars, workshops, certification, and training through the 4As Learning Institute and Learning Management System. Offers curated learning plans, skill enhancement, and career development opportunities for agency talent at all levels.
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Union and Association Benefit Funds 1 activity
- Design and management of member benefits and insurance programsDesigns, manages, and negotiates exclusive benefits and insurance programs for member agencies, including health, dental, vision, workers’ compensation, and 401(k) retirement plans. Guarantees savings on certain plans and provides dividend returns through captive insurance programs.
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Workplace DEI Research and Training 1 activity
- Diversity, equity, and inclusion programsOperates programs to improve diversity in advertising agencies, including scholarships, awards, and guidance on building neuroinclusive teams using inclusive language and mentorship structures.
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Professional Association Capacity Building 1 activity
- Industry partnership and engagement servicesProvides partner representatives with speaking opportunities, event access, content distribution, and executive meetings to foster collaboration between partners and member agencies.
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Membership Program Administration 1 activity
- Membership intake and governanceConducts a formal review process for membership applications, requiring completion of a formal application form and providing ongoing governance for member agencies.
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Nonprofit Capacity Building Services 1 activity
- Membership support and business operations consultingProvides consultative and complimentary services to member agencies on finance, operations, business development, project management, staffing, diversity and inclusion, leadership, and mergers and acquisitions. Supports agencies in addressing critical business issues through access to staff, tools, and information resources.
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Industry Research and Benchmarking 1 activity
- Research and thought leadership publicationCo-authors, publishes, and distributes research reports, white papers, and thought leadership content on topics including advertising’s economic impact, ESG frameworks, sustainability, and consumer insights. Provides members with custom research and business trend analysis.
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Global Sustainability Convenings & Forums 1 activity
- Sustainability and environmental responsibility initiativesSupports member agencies in achieving environmental sustainability through research dissemination, development of RFP questions, implementation tactics based on sustainability guides, and hosting summits. Participates in global initiatives like Ad Net Zero and provides guidance on eco-labeling and regulatory considerations.
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financials · form 990 · fy2024
revenue
Total revenue$19.58M
Contributions & grants$00%
Program service revenue$15.45M79%
Investment income$1.98M10%
Other revenue$2.15M
expenses
Total expenses$19.92M
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits$13.10M
Grants paid out$25K
Largest expense lineCompensation
balance sheet
Total assets$21.75M
Cash$5.10M
Investments$9.80M
Liabilities$14.75M
Net assets$6.99M
Liquid reserves9.0 mo
6 years on record · 2019–2024 · YoY revenue +0.6%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 17
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| MARLA KAPLOWITZ | PRESIDENT & CEO | 40 | $1.02M |
| ADAM COTUMACCIO | CHIEF OPERATING OFFICER | 45 | $487K |
| ASHWINI KARANDIKAR | EVP MEDIA, TECH & DATA | 45 | $451K |
| MOLLIE ROSEN | EVP STRATEGY, INSIGHT, INNOVATION | 45 | $448K |
| ALISON PEPPER | EVP GOVERNMENT RELATIONS | 45 | $422K |
| ANN RUBIN | EVP, MARKETING, COMM. & EVENTS | 45 | $405K |
| JUAN C SUAREZ | EVP MED HOLDING COMPANIES & GROWTH | 45 | $371K |
| JAMES O'DONNELL | EVP FINANCE & TREASURER | 45 | $328K |
| NICOLE RIZZO | SVP, BUSINESS INTELLIGENCE & INSIGHT | 45 | $284K |
| MATTHEW KASINDORF | SVP, BUSINESS INTELLIGENCE & INSIGHT | 45 | $276K |
| KEVIN FREEMORE | SVP MEDIA, TECH & DATA | 45 | $275K |
| CATHY BUTLER AS OF 0224 | EVP, TALENT, EQUITY & LEAR. SOLUTIONS | 45 | $267K |
| GREGORY WALKER THRU 0624 | EVP MED INDEP. AGENCIES & RETENTION | 45 | $245K |
| SEAN MCGLADE | SVP, PROFESSIONAL & ORG DESIGN | 45 | $245K |
| ANDREW GOLDSMITH | SVP, MEMBER ENG. & DEVEL. SOLUTIONS | 45 | $239K |
| RUPA RAMAN | VP MARKETING & COMMUNICATIONS | 45 | $177K |
| KIRA LACKS | VP, EVENTS & CONFERENCES | 45 | $171K |
board members · 8
- AARON WALTON — WESTERN REGION DIRECTOR
- ABBEY KLAASSEN — CHAIR (AS OF 04/24)
- AMBER GUILD — DIRECTOR AT LARGE
- ANDREW GRAFF — SECRETARY/TREASURER (AS OF 04/24)
- ANGELA STEELE — DIRECTOR AT LARGE (THRU 04/24)
- ANGELA TENUTA — CENTRAL REGION DIRECTOR
- BARRY WACKSMAN — IMMEDIATE PAST CHAIR (THRU 04/24)
- CHANNING MARTIN — DIRECTOR AT LARGE (AS OF 01/25)
relationships · 21
Who they work with
- 350 MEMBER COMPANIES Network — Organization provides services to approximately 350 member companies in the advertising industry.
- 4As Benefits Network — Entity that designs and manages benefits and insurance programs for 4As member agencies.
- 4As Benefits Partner — For-profit sister organization that designs and manages benefits and insurance programs exclusively for 4As members.
- 4As Board of Directors Partner — Responsible for electing new member agencies after review of qualifications.
- 4As Board of Directors Partner — Responsible for electing new members to the 4As following staff review.
- 4As Board of Directors Partner — Reviews and considers agency applications for membership.
- 4As Foundation Network — Subsidiary organization focused on diversity programs, scholarships, and awards in the advertising industry.
- 4As Learning Institute Partner — Provides professional training programs in partnership with the 4As.
- ANA Partner — Collaborated on research and advocacy initiatives related to the advertising industry.
- Allen & Gerritsen Partner — Member agency named PR Agency of Record for Appalachian Mountain Club.
- BCH Agency Partner — Member agency running campaign for Kentucky Lottery and Kentucky Humane Society.
- BlueCross BlueShield Partner — Provides fully insured medical solutions through a PEO partner for 4As member agencies.
- Global Alliance for Responsible Media Partner — Collaborated with GARM to distill sustainability action guide takeaways and develop implementation resources for member agencies.
- Integral Ad Science Partner — Member agency featured in news about executive appointment.
- MPW Marketing Partner — Formerly named member agency now operating as Trust & Proof.
- Netsuite Partner — Partner organization associated with Oracle, present at events and referenced in professional programming contexts.
- Non-Agency Partner Members Partner — Organizations that collaborate with the 4As through formal partnership memberships, receiving benefits such as co-publishing, speaking opportunities, and access to events.
- Oracle Partner — Partner organization featured in event imagery with branding visible during a professional presentation.
- Response Marketing Partner — Formerly named member agency now operating as StayGold.
- The Advertising Coalition Partner — Co-supported research on the economic impact of advertising.
- regional rep Partner — Facilitates access to expert consultants for member agencies.
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Capacity Building via Shared Resources and Expert Accessmethodology: capacity_building_through_shared_resourcesBy providing shared services, on-demand experts, and consultant referrals, member agencies gain access to capabilities they could not afford independently, thereby increasing their operational resilience and strategic capacity because pooled resources lower barriers to high-cost expertise.
- Collaborative Knowledge Exchange Across Specialtiesmethodology: collaborative_industry_forumsBy convening professionals through forums, councils, and committees, the organization enables cross-agency learning and alignment because structured collaboration fosters innovation, shared standards, and collective problem-solving in a fragmented industry.
- Diversity, Inclusion, and Talent Development as Strategic Leversmethodology: diversity_and_inclusion_talent_developmentBy advancing diversity, inclusion, and talent development—through inclusive language, neurodiversity support, and career advancement—the organization strengthens the industry’s human capital pipeline because equitable practices expand talent pools and improve innovation and representation.
- Industry Advancement through Advocacy and Innovationmethodology: industry_advancement_through_advocacy_and_innovationBy advocating for the advertising industry and promoting innovation, the organization advances agency interests and drives sector-wide progress because policy influence and forward-thinking practices create a more favorable operating environment and foster competitive advantage.
- Sustainability Integration through Operational Tools and Compliance Guidancemethodology: sustainability_integration_via_toolsBy translating sustainability guidelines into procurement tools and compliance frameworks, agencies can operationalize environmental responsibility in media planning and client work because practical toolkits bridge the gap between regulatory expectations and day-to-day execution.