named programs · 4 · from sources
What they call their work
DPAA Canada Summit
Curated industry event bringing together DOOH leaders in Canada for networking, education, and partnership development
DPAA Leadership Webinars
Executive-level educational sessions on DOOH industry trends, best practices, and strategic insights for members
DPAA Omnichannel DecisionMakers Study
Annual research study examining how brand and agency leaders perceive and use digital out-of-home media in omnichannel strategies, conducted in partnership with Kochava and Advertiser Perceptions
Women's Empowerment Sessions
Members-only forums focused on advancing women in the DOOH industry through networking and professional development
activities · 7 groups
What they do
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Industry Research and Benchmarking 1 activity
- Conducts research on digital out-of-home media in omnichannel advertising strategiesExecutes annual studies and publishes research reports on brand and agency perceptions of digital out-of-home media, including surveys of U.S. marketers managing $1M+ in annual ad spend, in partnership with Kochava and Advertiser Perceptions.
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Professional Association Capacity Building 1 activity
- Facilitates education and engagement forums for DOOH industry stakeholdersProvides a platform for members, brands, and agencies to learn, test, and engage with digital out-of-home advertising partners through ongoing educational forums and resources.
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Professional Networking Events 1 activity
- Hosts private events and leadership programs for DOOH communityOrganizes members-only events, leadership webinars, and Women’s Empowerment sessions to support professional development and networking within the digital out-of-home advertising industry.
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Industry Trade Association Services 1 activity
- Operates global membership network for digital out-of-home advertising industrySupports a network of over 165 companies in the digital-out-of-home (DOOH) advertising sector, fostering collaboration and knowledge exchange among members.
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Industry Standards Development and Management 1 activity
- Provides education and supports development of pro-competitive industry guidelinesOffers educational programs to marketing executives and agency representatives on digital place-based advertising networks and facilitates research to support the creation of pro-competitive industry standards.
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Member-Exclusive Resource Access 1 activity
- Provides research, tools, and training resources to support digital out-of-home advertisingOffers members access to research databases, planning tools, training programs, forecasting resources, and insights on software and hardware solutions to advance digital out-of-home advertising capabilities.
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Uncategorized 3 activities
- Advocates for the growth and digitization of out-of-home mediaPromotes the expansion and digital evolution of out-of-home media within the broader omnichannel advertising ecosystem.
- Organizes DPAA Canada Summit with major industry participantsHosts the DPAA Canada Summit featuring speakers from leading brands and agencies such as Mastercard, IKEA, and Dentsu to discuss trends and opportunities in digital out-of-home advertising.
- Reports on Canadian out-of-home media recovery and digital transformationPublishes findings on the growth momentum of Canada’s out-of-home media sector in 2022, highlighting digital transformation and integration into digital and video media planning.
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financials · form 990 · fy2024
revenue
Total revenue$4.83M
Contributions & grants$3.16M65%
Program service revenue$1.67M35%
Investment income$00%
Other revenue$0
expenses
Total expenses$5.25M
Program expenses92%
Admin / overhead8%
Fundraising0%
Salaries & benefits$2.71M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$3.32M
Cash$1.14M
Investments$0
Liabilities$1.69M
Net assets$1.63M
Liquid reserves2.6 mo
4 years on record · 2020–2024 · YoY revenue +9.6%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 5
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| Barry Frey | President & CEO | 50 | $1.65M |
| Noah Klas | VP Member Services | 50 | $392K |
| Carrie Daly | VP Development | 50 | $182K |
| Bryan Kelley | Marketing Director | 50 | $174K |
| Zachary Sherman | Manager | 50 | $129K |
board members · 3
- Francois de Gaspe Beaubien — Chairman
- John Partilla — Director
- Marc Kidd — Director
relationships · 49
Who they work with
- Adidas Partner — Brand Council member organization represented by Erika W., VP, Three Stripes
- Adomni Partner — Board member organization represented by Jonathan Gudai, CEO
- Advertiser Perceptions Partner — Partnered with DPAA on the Omnichannel DecisionMakers Study.
- Basic Fun Partner — Brand Council member organization represented by Lisa Doiron, Vice President, Global Brand Marketing
- Bose Partner — Brand Council member organization represented by Jim Mollica, CMO
- Brucherer/Tourneau Partner — Brand Council member organization represented by Carina Ertl, CMO
- Canadian out-of-home media Network — Conducts research on and represents the interests of digital out-of-home media in Canada
- Captivate Partner — Board member organization represented by Marc Kidd, CEO
- DPAA Network — Member of the Digital Place-based Advertising Association global network.
- DPAA UK Network — Subsidiary or regional arm providing education and engagement platforms for digital out-of-home advertising in the UK.
- Danone Partner — Brand Council member organization represented by Mike Sallette, VP Media
- Dentsu Partner — Participating speaker and participant in the DPAA Canada Summit.
- Driven Brands Partner — Brand Council member organization represented by Doug Zarkin, CMO
- Etsy Partner — Brand Council member organization represented by Nidhi Gupta, VP Growth Marketing
- GSTV Partner — Board member organization represented by Sean Mccaffrey, CEO
- General Motors Partner — Brand Council member organization represented by Shenan Reed, Global Chief Media Officer
- Google Partner — Brand Council member organization represented by Tanya Madan, Director Global Android Marketing
- GroundTruth Partner — Board member organization represented by Rosie O’Meara, CFO
- IKEA Partner — Participating speaker and participant in the DPAA Canada Summit.
- Inovisco Partner — Manages and sells Edeka's in-store media network on behalf of the Retail Media Alliance
- Intuit Partner — Participating speaker and participant in the DPAA Canada Summit.
- Invidis Partner — Reported on the launch of Edeka's retail media network and is cited as a source in the article published by Digital Signage Pulse
- Kochava Partner — Partnered with DPAA on the Omnichannel DecisionMakers Study.
- Kroger Media Partner — Brand Council member organization represented by Kay Vizon, Director
- Kruger Partner — Brand Council member organization represented by Susan Irving, CMO
- Madhive Partner — Board member organization represented by Jim Wilson, President
- Mastercard Partner — Brand Council member organization represented by Traci Spiegelman, VP Global Media
- Mastercard Partner — Participating speaker and participant in the DPAA Canada Summit.
- Molson Coors Partner — Brand Council member organization represented by Brad Feinberg, VP Media
- Nestle Partner — Brand Council member organization represented by Tracey Cooke, SVP Marketing
+ 19 more
strategies · 4
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Data-Driven Digital Out-of-Home Optimizationmethodology: data-driven_dooHBy recommending the use of real-time data triggers and integrated campaign data, the organization increases the relevance and efficiency of digital out-of-home advertising because data enhances targeting, creative adaptation, and return on investment.
- Industry Capacity Building through Research and Standardsmethodology: industry_capacity_buildingBy conducting research and establishing competitive standards, the organization increases adoption of digital place-based advertising because informed stakeholders and fair guidelines create a more robust and credible industry.
- Intelligence-Driven Membership Modelmethodology: intelligence-driven_membershipBy providing members with proprietary research, strategic insights, and private forums, the organization sustains competitive advantage because curated intelligence enables better decision-making and market positioning.
- Strategic Ecosystem Integration for Omnichannel Advertisingmethodology: ecosystem_integrationBy connecting digital out-of-home networks with brands, agencies, and ad tech providers, the organization strengthens industry integration and positions DOOH as essential in omnichannel campaigns because seamless data and planning integration improve campaign reach and outcomes.