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INTERNATIONAL ADVERTISING ASSOCIATION
NEW YORK, NY · EIN 131661667 · Form 990 · FY2024 · Medium ($1M-$10M) · iaaglobal.org
revenue
$1.0M
expenses
$1.0M
net assets
$-492K
employees
0
program ratio
57%
mission · from form 990

TO PROMOTE THE ADVERTISING INDUSTRY.

profile · synthesized from sources

The International Advertising Association (IAA), founded in 1938, is a global network advancing the advertising and marketing communications industry across more than 56 countries. It supports professionals and institutions through accreditation, thought leadership, conferences, and training programs. The IAA promotes industry standards, creativity, innovation, and responsible advertising while fostering talent development and cross-border collaboration among advertisers, agencies, media, and tech platforms.

named programs · 5 · from sources

What they call their work

B2B Brand Summit
Global event focused on advancing B2B marketing and brand strategy through thought leadership and peer exchange.
Creativity4Better
Initiative promoting purposeful creativity in advertising that contributes positively to society and brand impact.
IAA Education Accreditation
Accredits academic institutions globally to ensure marketing and communications programs meet industry standards, offering benefits to both faculty and students.
IAA UNITES
Annual global conference convening IAA members and partners to discuss industry trends, creativity, innovation, and responsible advertising.
IAA World Congresses
Global gatherings that bring together senior leaders from advertisers, agencies, media, and tech platforms to exchange insights and shape the future of brand building.
activities · 7 groups

What they do

  • Professional Development and Standards in Marketing and Communications 3 activities
    • Delivering professional development and executive training programs
      Offers long-standing training programs for advertising professionals, including executive education such as PAC at the University of Oxford, the IAA Brand Academy, and country-specific training through chapters like IAA Romania, supporting career development and industry innovation for over fifty years.
    • Disseminating thought leadership and industry best practices in Australia
      Presents thought leadership, forums, and practical insights to equip Australian brands and marketers with global best practices, leveraging the IAA’s international networks to support local industry advancement.
    • Supporting advertising education through program accreditation and student engagement
      Operates a program accreditation framework for marketing communications students, offering complimentary student and faculty memberships, access to resources, preferential event rates, digital certificates for graduates, and real-world student competitions developed with industry partners.
  • Professional Networking Events 2 activities
    • Organizing global and regional industry conferences and summits
      Hosts annual global and regional events such as the IAA Global B2B Brand Summit and a one-day global conference that convene industry leaders to share knowledge, research, and best practices. These events focus on advancing industry standards and include programming on B2B branding, AI, and sustainability.
    • Supporting chapter development and operations globally
      Provides resources and support to IAA chapters worldwide, including strategic planning assistance, technology tools (website templates, membership systems, event platforms), brand guidelines, training, technical support, and peer connections to ensure effective operations and member engagement.
  • Industry Research and Benchmarking 1 activity
    • Conducting and publishing industry research and trend reports
      Launches and presents research such as the Ipsos x IAA Global Trend Report, featuring case studies and insights on B2B creativity, net-zero progress, and AI’s impact on advertising during major conferences and through dissemination channels.
  • Industry Standards Development and Management 1 activity
    • Hosting the IAA UNITES event series on industry standards
      Conducts the IAA UNITES event series, titled 'A Blueprint for Better,' which brings together professionals from marketing, media, tech, government, and academia to advance advertising industry standards and identify growth strategies.
  • Member-Exclusive Resource Access 1 activity
    • Providing access to industry research, compliance tools, and digital resources
      Offers members a digital library of industry research, best practices, regulatory guides, and specialized reports on advertising trends, along with certified compliance training, workshops, and legal consultation to meet regulatory requirements.
  • Professional Association Capacity Building 1 activity
    • Providing global membership networking and directory access
      Offers a global membership directory and professional network connecting marketers, advertising agencies, media, and tech companies to foster cross-border relationships, learning, and growth.
  • Uncategorized 1 activity
    • Advancing the global advertising industry through chapter-based initiatives
      Supports national chapters such as IAA Australia to advance the global vision for advertising by connecting local brands and marketers with international opportunities, aligning with global objectives, and delivering educational programs with measurable impact.
financials · form 990 · fy2024
revenue
Total revenue$1.01M
Contributions & grants$00%
Program service revenue$1.01M100%
Investment income$3040%
Other revenue$0
expenses
Total expenses$1.01M
Program expenses57%
Admin / overhead24%
Fundraising19%
Salaries & benefits$373K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$737K
Cash$462K
Investments$0
Liabilities$1.23M
Net assets$-492K
Liquid reserves5.5 mo
6 years on record · 2019–2024 · YoY revenue -17.1%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
DAGMARA SZULCE MANAGING DIRECTOR 40 $275K
board members · 24
  • AGNIESZKA SORA — CHAPTER PRESIDENT
  • ALBER FERNANDEZ — VICE PRESIDENT
  • ALTANBAGANA SHIITUU — CHAPTER PRESIDENT
  • AMENEH ATAI — CORPORATE MEMBER
  • ANA VELJKOVIC — CORPORATE MEMBER
  • ANDJELKO TRPKOVIC — CHAPTER PRESIDENT
  • ANDREAS WIDMER — CHAPTER PRESIDENT
  • ANDREW MICHAEL ACKAH — CHAPTER PRESIDENT
  • ANTHONY HEMSLEY — CORPORATE MEMBER
  • AVINASH PANDEY — CHAPTER PRESIDENT
  • BEATRICE COX-RIESENFELDER — VICE PRESIDENT
  • BHARAT AVALANI — VICE PRESIDENT
  • BRADLEY HUNTER — CORPORATE MEMBER
  • CARLA MICHELOTTI — VICE PRESIDENT
  • CAROL SCHUSTER — GENERAL SECRETARY
  • CHRISTY COOPER — CORPORATE MEMBER
  • DANIEL GOLDBERG — VICE PRESIDENT
  • DAVID HAIGH — VICE PRESIDENT
  • DIANE SLADE — VICE PRESIDENT
  • DOUGLAS PALAU — VICE PRESIDENT
  • ELEONORE OGRINZ — CHAPTER OFFICER
  • FARIS ABOUHAMAD — VICE PRESIDENT
  • FELIX TATARU — VICE PRESIDENT
  • FIONA KO — CHAPTER PRESIDENT
relationships · 22

Who they work with

  • Fordham Gabelli School of Business Partner — Host institution for the B2B Brand Summit at the Gabelli School of Business, Fordham University.
  • IAA Australia Network — Australian chapter that aligns with IAA Global’s international agenda for brands and marketers.
  • IAA Australia Network — Featured chapter of IAA Global operating in Australia.
  • IAA Australia Network — Featured chapter of IAA Global, connecting Australian brands and marketers to the international agenda.
  • IAA Australia Network — Features IAA Australia as a representative chapter in the IAA COMPASS series to highlight international chapter contributions.
  • IAA Australia Network — IAA Australia is a national chapter that amplifies the vision of IAA Global.
  • IAA Australia Network — National chapter that advances IAA Global's mission in Australia.
  • IAA Australia Network — Regional chapter of IAA Global that connects Australian brands and marketers to the international network.
  • IAA Australia Chapter Network — Local chapter in Australia participating in the global IAA network.
  • IAA Bangladesh Network — Featured regional chapter of the International Advertising Association
  • IAA Bangladesh Chapter Network — Local chapter in Bangladesh contributing to the global IAA network.
  • IAA Global Network — IAA Australia amplifies the vision of IAA Global and shares best practice intelligence through its global networks.
  • IAA Iran Network — IAA chapter operating within Iran as part of the global IAA network.
  • IAA Romania Network — National chapter delivering training programs in coordination with IAA Global.
  • IAA Singapore Chapter Network — Local chapter in Singapore that is part of the global IAA network.
  • IAA Spain Network — Local chapter within the IAA global network, connecting members in Spain with international advertising professionals.
  • Ipsos Partner — Collaborates with Ipsos to launch the Global Trend Report and present joint research at the IAA UNITES conference.
  • LinkedIn Partner — Gold Partner in the B2B Brand Summit.
  • The Resident Hotels Partner — Partners with The Resident Hotels to offer a 10% discount to conference attendees.
  • The Z Hotels Partner — Partners with The Z Hotels to offer a 10% discount to conference attendees.
  • University of Oxford Partner — Hosts the PAC executive training program in partnership with IAA.
  • tech-companies Partner — Collaborates with technology companies at the forefront of innovation to disseminate knowledge across the global network.
strategies · 5

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Classroom-to-Career Pipeline Development
    methodology: classroom-to-career_pipeline
    By integrating academic learning with industry collaboration, networking, and content, the organization bridges the gap between education and professional practice, because early engagement with real-world marketing ecosystems increases career readiness and industry innovation.
  • Global-Local Network Model
    methodology: global-local_network_model
    By establishing and empowering national chapters, the organization extends global industry standards and thought leadership to local markets, while feeding local insights back into global discourse, because sustained industry progress requires both international alignment and regional relevance.
  • Industry Collaboration for Adaptation
    methodology: industry_collaboration_for_adaptation
    By facilitating cross-border collaboration and knowledge sharing among global advertising leaders, the organization enables the industry to adapt to technological, regulatory, and consumer changes, because collective intelligence accelerates innovation and resilience.
  • Member-Driven Co-Creation Model
    methodology: member-driven_content_agenda
    By engaging members as co-creators of content and programming, the organization ensures relevance and strengthens thought leadership, because ownership and participation increase engagement and the practical value of industry insights.
  • Values-Driven Mobilization Through Purposeful Creativity
    methodology: purposeful_creativity
    By promoting purposeful creativity and ethical practices as core to advertising, the organization strengthens long-term brand-consumer relationships and industry legitimacy, because creative work aligned with societal values generates both business success and public trust.