COMMON MAPS
Map version new-york activity top-down
MCP Main site Contact
Menu
7 ORGS · 27 ACTIVITIES ← all strategies ·
approach

Targeted Talent Pipeline Development

By investing in education, mentorship, and professional support for underrepresented individuals, we increase diversity and equity in the advertising and media industries, because systemic barriers to entry and advancement are most effectively addressed through sustained, tailored interventions that build both capability and access. This strategy focuses on creating structured pathways for historically excluded groups—such as women, people of color, and AANHPI professionals—by combining financial support, skill development, culturally responsive mentorship, and industry connections. Unlike broad diversity initiatives, it emphasizes early- and mid-career intervention within specific talent pipelines, ensuring that support is not only inclusive but also aligned with the structural needs of the industry and the lived experiences of participants.

7
orgs running it
27
activities of those orgs
12
activity groups touched
who runs it

Organizations running this strategy · 7

what it looks like in practice

Activities of orgs running this strategy

A sample of programmatic activities from the orgs above — what the strategy looks like on the ground.

  • Supporting industry groups to attract young talent and increase diversity ADVERTISING WEEK INC
    capacity building
    Works with key industry groups to expand their reach and impact by providing resources aimed at attracting young talent and increasing diversity in the advertising industry.
  • Funding food security initiatives through grants to anti-hunger organizations THE ADVERTISING EDUCATIONAL FOUNDATION INC
    grantmaking
    Provides grants to organizations addressing food insecurity, such as the Food Bank For New York City, to support their operational efforts in serving low-income communities.
  • Funding nonprofit organizations in advertising education and HBCU advancement THE ADVERTISING EDUCATIONAL FOUNDATION INC
    grantmaking
    Supports nonprofit organizations whose work aligns with the foundation’s mission, including those focused on advertising industry education and initiatives that advance HBCU communities.
  • Funding scholarships for HBCU students pursuing careers in marketing, advertising, or communications THE ADVERTISING EDUCATIONAL FOUNDATION INC
    grantmaking
    Provides financial awards to individual students at Historically Black Colleges and Universities (HBCUs) who are preparing for careers in marketing, advertising, or communications.
  • Advocacy for robusta coffee and industry change ASIANS IN ADVERTISING INC
    advocacy
    Advances a more sustainable coffee future by challenging industry norms, elevating the robusta coffee species, and contributing to increased market prices for robusta-growing communities, earning press recognition and product awards.
  • Annual awards for excellence in advertising ASIANS IN ADVERTISING INC
    direct service
    Presents annual awards honoring eight individuals for excellence, innovation, and impact in the advertising industry, with a focus on advancing creativity, representation, and equity for the Asian community.
  • Annual summit for professional development ASIANS IN ADVERTISING INC
    direct service
    Hosts an annual summit offering a full day of programming including sessions on branding, mental health, and life design, along with meals, professional headshots, and personalized resume and portfolio feedback for community members.
  • Community events and networking ASIANS IN ADVERTISING INC
    direct service
    Hosts monthly virtual and in-person events including workshops, panels, speaker series, and mixers to support a professional community of over 8,000 individuals in the advertising industry.
  • Curated coaching network ASIANS IN ADVERTISING INC
    direct service
    Provides a curated list of AAPI life and career coaches to offer guidance and support to community members.
  • Expansion of Vietnamese coffee retail presence ASIANS IN ADVERTISING INC
    direct service
    Expanded retail distribution of Vietnamese coffee to over 2,000 locations across all 50 U.S. states, including Whole Foods Market and Sprouts Farmers Market.
  • Leadership development program for Asian professionals ASIANS IN ADVERTISING INC
    capacity building
    Runs a tuition-free, 8-week virtual leadership development program using cohort-based learning that includes career coaching and a Leadership Visibility Project for Asian professionals in marketing, advertising, and communications.
  • Mentorship program for AANHPI professionals ASIANS IN ADVERTISING INC
    direct service
    Operates an annual six-month mentorship program that includes virtual one-on-one meetings, workshops, panels, and in-person mixers for AANHPI professionals in marketing, advertising, and creative industries, facilitating 550 mentorship pairings to date.
  • Merchandise sales to fund programming ASIANS IN ADVERTISING INC
    direct service
    Sells on-demand hoodies and t-shirts to reduce overproduction while generating revenue to support future organizational programming.
  • Podcast production ASIANS IN ADVERTISING INC
    direct service
    Produces a podcast series titled "Asians in Advertising" featuring industry hosts and discussions to support community engagement and professional visibility.
  • Scholarship program for career development ASIANS IN ADVERTISING INC
    direct service
    Provides scholarships to Asian professionals for career advancement and development opportunities, having awarded scholarships to 75 individuals.
  • Funding scholarships and grants for students in creative fields AAAA FOUNDATION INC
    grantmaking
    Provides financial support through awards, grants, and scholarships to students pursuing education and professional development in advertising, marketing, media, creative arts, and public relations. Since 1997, the foundation has distributed over $4 million in funding.
  • Advancing multi-ethnic diversity in the communications industry NAMIC INC
    direct service
    Provides education, advocacy, and career development programs to support multi-ethnic diversity in the communications industry.
  • Workforce development for media and marketing industries IAB EDUCATION FOUNDATION
    capacity building
    Develops a diverse workforce to grow the media and marketing capabilities of companies through capacity-building initiatives.