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ASIANS IN ADVERTISING INC

Astoria, NY · EIN 873819369 · Form 990EZ · FY2024 · NTEE R03 · Civil Rights & Advocacy · Small ($100K-$1M) · asiansinadvertising.com
revenue
$161K
expenses
$75K
net assets
$168K
employees
mission · from form 990

Asians in Advertising Inc. is a nonprofit organization whose mission is to develop a community, create opportunities, and help elevate Asians to higher leadership positions.

profile · synthesized from sources

Asians in Advertising Inc. is a nonprofit dedicated to building community and advancing Asian professionals in the advertising and media industries. The organization hosts the annual Breaking Barriers Summit, offering career development, networking, and leadership programming. It also runs a mentorship program and connects AAPI professionals with coaching resources to support personal and professional growth.

named programs · 4 · from sources

What they call their work

AAPI Life and Career Coaches Network
Curated directory of AAPI coaches offering services in leadership, career development, life coaching, and healing to support holistic professional growth.
AIA Mentorship Program
Yearly program launched in 2021 that pairs emerging Asian American professionals with experienced mentors in the industry for guided career development and support.
Asians in Advertising Annual Awards
Recognition program honoring eight individuals who demonstrate excellence, innovation, and impact in advancing AAPI representation in advertising.
Breaking Barriers Summit
Annual in-person and virtual event featuring keynote speakers, career development sessions, resume and portfolio reviews, professional headshots, and networking opportunities for AAPI professionals in advertising and media.
activities · 10 groups

What they do

  • Professional Networking Events 2 activities
    • Annual summit for professional development
      Hosts an annual summit offering a full day of programming including sessions on branding, mental health, and life design, along with meals, professional headshots, and personalized resume and portfolio feedback for community members.
    • Community events and networking
      Hosts monthly virtual and in-person events including workshops, panels, speaker series, and mixers to support a professional community of over 8,000 individuals in the advertising industry.
  • Smallholder Agricultural Development 1 activity
    • Advocacy for robusta coffee and industry change
      Advances a more sustainable coffee future by challenging industry norms, elevating the robusta coffee species, and contributing to increased market prices for robusta-growing communities, earning press recognition and product awards.
  • Industry and Community Recognition Awards 1 activity
    • Annual awards for excellence in advertising
      Presents annual awards honoring eight individuals for excellence, innovation, and impact in the advertising industry, with a focus on advancing creativity, representation, and equity for the Asian community.
  • Mentorship and Professional Development Programs 1 activity
    • Curated coaching network
      Provides a curated list of AAPI life and career coaches to offer guidance and support to community members.
  • Leadership Development Programs 1 activity
    • Leadership development program for Asian professionals
      Runs a tuition-free, 8-week virtual leadership development program using cohort-based learning that includes career coaching and a Leadership Visibility Project for Asian professionals in marketing, advertising, and communications.
  • Women's Leadership & Career Advancement Networks 1 activity
    • Mentorship program for AANHPI professionals
      Operates an annual six-month mentorship program that includes virtual one-on-one meetings, workshops, panels, and in-person mixers for AANHPI professionals in marketing, advertising, and creative industries, facilitating 550 mentorship pairings to date.
  • Nonprofit Retail and Merchandise Sales 1 activity
    • Merchandise sales to fund programming
      Sells on-demand hoodies and t-shirts to reduce overproduction while generating revenue to support future organizational programming.
  • Podcast and Radio Production 1 activity
    • Podcast production
      Produces a podcast series titled "Asians in Advertising" featuring industry hosts and discussions to support community engagement and professional visibility.
  • Local High School Scholarship Programs 1 activity
    • Scholarship program for career development
      Provides scholarships to Asian professionals for career advancement and development opportunities, having awarded scholarships to 75 individuals.
  • Uncategorized 1 activity
    • Expansion of Vietnamese coffee retail presence
      Expanded retail distribution of Vietnamese coffee to over 2,000 locations across all 50 U.S. states, including Whole Foods Market and Sprouts Farmers Market.
financials · form 990EZ · fy2024
revenue
Total revenue$161K
Contributions & grants$1K1%
Program service revenue$160K99%
Investment income$00%
Other revenue$0
expenses
Total expenses$75K
Program expenses
Admin / overhead
Fundraising
Salaries & benefits$0
Grants paid out$0
balance sheet
Total assets$169K
Cash
Investments
Liabilities
Net assets$168K
3 years on record · 2022–2024 · YoY revenue +15.7%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
Nicki Toizer Executive 20 $2K
relationships · 41

Who they work with

  • 3AF Partner — Collaborates with 3AF on mentor orientation for the AIA Mentorship Program.
  • A&E Global Media Partner — Proud partner supporting Asians in Advertising initiatives.
  • A+E Global Media Partner — Sponsors the Breaking Barriers Summit.
  • ADCOLOR Partner — Collaborates with ADCOLOR, as evidenced by shared events such as the 17th Annual ADCOLOR Awards.
  • API Rising Partner — Partner organization for the 2025 AIA Leaders Program, providing career coaching and cohort-based learning.
  • Agency DEI Partner — Co-founded by a recommended AAPI coach to track and measure DEI progress in advertising.
  • American Advertising Federation - Los Angeles (AAF-LA) Partner — Listed as an incredible partner organization collaborating with Asians in Advertising.
  • Anhkashic Healing Partner — Recommended AAPI healing and mentorship practice combining energy healing and ceremonial practices.
  • Apple Inc. Partner — Proud partner supporting Asians in Advertising initiatives.
  • Asians In Media Partner — Listed as an incredible partner organization collaborating with Asians in Advertising.
  • Basis Technologies Partner — Sponsors the Breaking Barriers Summit.
  • Blackwood Seven Partner — Proud partner supporting Asians in Advertising initiatives.
  • Career Rising Partner — Listed as an incredible partner organization collaborating with Asians in Advertising.
  • Chingoo Snacks Partner — Provides in-kind food support for the summit.
  • Coca Cola Partner — Provides in-kind beverage support for the summit.
  • IW Group Partner — Sponsors the Breaking Barriers Summit.
  • Interpublic Group (IPG) Partner — Proud partner supporting Asians in Advertising initiatives.
  • Joyn Partner — Provides in-kind food support for the summit.
  • Lawrence Huey Coaching Partner — Recommended AAPI coach providing executive and leadership coaching.
  • Magnite Partner — Proud partner supporting Asians in Advertising initiatives.
  • Magnite Partner — Sponsors the Breaking Barriers Summit.
  • Modifi Partner — Proud partner supporting Asians in Advertising initiatives.
  • NARRA Partner — Listed as an incredible partner organization collaborating with Asians in Advertising.
  • Nicole Cruz Coaching Partner — Recommended AAPI coach supporting first- and second-generation immigrants in unlearning oppressive beliefs.
  • Pernod Ricard Partner — Proud partner supporting Asians in Advertising initiatives.
  • Petlibro Partner — Partner organization; Bernice Chao, Head of Creative at Petlibro, is also Founder of Asians in Advertising.
  • Slantd Partner — Listed as an incredible partner organization collaborating with Asians in Advertising.
  • Snap Inc. Partner — Provides sponsorship including breakfast, food, and networking support for the Breaking Barriers Summit.
  • Snapchat Partner — Proud partner supporting Asians in Advertising initiatives.
  • Soulful of Life Partner — Recommended AAPI coaching practice focused on generational healing for first-generation entrepreneurs and creatives.
+ 11 more
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Actionable Advocacy for Systemic Change
    methodology: actionable advocacy
    By disseminating actionable strategies and promoting talent visibility, the organization drives equity in advertising, because equipping organizational leaders with practical tools catalyzes institutional adoption of inclusive practices and transforms systemic barriers to Asian representation.
  • Culturally Concordant Community Building
    methodology: culturally_concordant_referral_network
    By integrating culturally conscious coaching, community care, and culturally relevant referral networks, the organization supports mindset shifts and professional visibility, because alignment with cultural norms and values increases trust, engagement, and effectiveness in career development for API individuals.
  • Structured Mentorship for Leadership Advancement
    methodology: structured-mentorship-with-themes
    By providing structured, themed mentor-mentee pairings and cohort-based learning, the organization fosters sustained professional relationships and peer-driven growth, because guided interaction and shared cultural context enhance leadership development and career advancement for AANHPI professionals.