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ADVERTISING WOMEN OF NEW YORK FOUNDATION
FOREST HILLS, NY · EIN 136160833 · Form 990 · FY2024 · NTEE S41Z · Community Improvement · Medium ($1M-$10M) · sherunsit.org
revenue
$1.8M
expenses
$1.9M
net assets
$-549K
employees
0
program ratio
91%
mission · from form 990

TO PAVE THE WAY FOR MORE WOMEN OF ALL ETHNICITIES AND IDENTITIES TO LEAD AT EACH STAGE OF HER CAREER IN MARKETING, MEDIA, AND TECHNOLOGY.

profile · synthesized from sources

She Runs It, formerly Advertising Women of New York, is a nonprofit advancing women in marketing, media, and technology through mentorship, leadership development, and educational loan grants. The organization supports women at all career stages with networking, professional development, and community-building programs. It operates nationally and internationally with a membership of over 6,000 professionals.

named programs · 7 · from sources

What they call their work

Committee Involvement
Opportunity for members to shape programming and impact through participation in committees such as the Midwest Leadership Development Committee.
Education Loan Grant
Provides up to $10,000 in annual grants to qualifying female members to offset student loan debt or continuing education costs in marketing, media, and tech.
Job Bank
Platform for members to post or find job opportunities in the industry at no cost.
Member Directory
Access to a network of over 6,000 professionals in marketing, media, and technology committed to advancing women in leadership.
Member Only Programming
Exclusive events including networking circles, member mingles, and seasonal meetings available free to members.
Mentoring Program
Robust six-month mentoring programs connecting aspiring talent with experienced industry professionals through one-on-one or group formats.
Regional Programming
Live and hybrid events in key hubs including New York, Chicago, Atlanta, Los Angeles, Detroit, and San Francisco.
activities · 6 groups

What they do

  • Women's Leadership & Career Advancement Networks 3 activities
    • FutureProof career advancement program
      Runs the FutureProof program, launched in 2025, to equip women and their allies with tools and skills for career advancement in marketing, media, and tech. The program includes workshops, thought leadership, and content designed to empower participants to lead change in the workplace.
    • Leadership development and mentorship programs
      Operates a biannual 6-month mentoring program that connects emerging professionals with experienced industry mentors in one-on-one or group formats. Offers structured networking, workshops, and leadership development initiatives to support career advancement for women in marketing, media, and technology.
    • Member directory and job bank services
      Maintains a member directory connecting over 6,000 professionals in marketing, media, and tech committed to advancing women into leadership. Operates a job bank where members can post open roles for free and explore employment opportunities in these industries.
  • Professional Networking Events 2 activities
    • Networking events and community building
      Hosts regional in-person, hybrid, and virtual networking events including SheMeets, Mentoring Meetups, member mingles, and seasonal meetings across major cities such as New York, San Francisco, Atlanta, Chicago, and Los Angeles. Limits attendance to maintain intimate environments and facilitate meaningful peer connections.
    • Professional development programming
      Hosts executive-level fireside chats, panel discussions, workshops, and interactive sessions focused on personal branding, networking techniques, and relationship-building. Programming combines thought leadership, skill-building, and career growth strategies for women and allies in evolving industries.
  • Workplace DEI Research and Training 1 activity
    • Advancing inclusion, equity, and belonging in industry
      Convenes industry stakeholders quarterly to address systemic barriers and collaboratively develop solutions to advance inclusion, equity, and belonging for women in marketing, media, and technology sectors.
  • Student-Led Community Service Programs 1 activity
    • Cohort-based engagement for grant recipients
      Requires recipients of educational loan grants to participate in annual cohort-based projects aligned with the organization’s mission, fostering ongoing engagement and leadership development among funded members.
  • Professional Membership and Association Benefits 1 activity
    • Event access and participation benefits
      Offers discounted event pricing for members, averaging 35% savings, and provides free livestream access to all events for remote participation. Hosts member-only events including networking circles and seasonal meetings to support professional connection.
  • Women's Educational Advancement 1 activity
    • Funding educational loan relief for women professionals
      Funds annual education loan grants of up to $10,000 per recipient, disbursed directly to loan servicers or educational institutions, to alleviate student debt for qualified female members in marketing, media, and tech. Has awarded nearly $1.5 million in support to nearly 150 women, with 4 to 16 grants awarded annually based on available funding.
financials · form 990 · fy2024
revenue
Total revenue$1.79M
Contributions & grants$557K31%
Program service revenue$1.23M69%
Investment income$390%
Other revenue$0
expenses
Total expenses$1.92M
Program expenses91%
Admin / overhead9%
Fundraising0%
Salaries & benefits$317K
Grants paid out$15K
Largest expense lineProfessional Fees
balance sheet
Total assets$607K
Cash$480K
Investments$0
Liabilities$1.16M
Net assets$-549K
Liquid reserves3.0 mo
4 years on record · 2019–2024 · YoY revenue +6.8%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
LYNN BRANIGAN PRESIDENT & CEO 30 $439K
board members · 13
  • BRIDGETTE SCALES — DIRECTOR
  • CAROL WATSON — DIRECTOR
  • JASON SMITH — DIRECTOR
  • JEFF MARSHALL — DIRECTOR
  • JEREMY ARDITI — DIRECTOR
  • KAREN PHILLIPS — DIRECTOR
  • LAURA GALIETTA — DIRECTOR END 02/25
  • LAUREN SPITZER — DIRECTOR
  • MICHELE PROTA — DIRECTOR
  • MICHELLE MILFORD MORSE — DIRECTOR
  • PETER NAYLOR — DIRECTOR
  • RENETTA MCCANN — BOARD CHAIR
  • RONNIE DICKERSON STEWART — DIRECTOR
relationships · 15

Who they work with

  • ADVERTISING WOMEN OF NEW YORK FOUNDATION Network — She Runs It is the rebranded name of the Advertising Women of New York Foundation, continuing its mission under a new identity.
  • Colleen Delaney Partner — Organizing and leading SheMeets San Francisco event
  • Corporate Alliance Partner companies Partner — Companies that invest $75,000 per year in She Runs It and are represented on the Foundation board.
  • Habits At Work Partner — Collaborates with Habits At Work for the Curating Connections workshop led by its Chief Business Officer, Julie Rollauer.
  • Harris Poll Partner — Cited as a source for research showing companies with women in leadership are more successful at attracting talent.
  • Harvard Business Review Partner — Cited as a source for research showing companies with women in leadership are more socially responsible.
  • Kristen Tansey Partner — Organizing and leading SheMeets San Francisco event
  • Lindsay Davis Partner — Mentoring Planning Committee Co-Chair who co-hosts the West Coast Mentoring Meet Up
  • McKinsey Partner — Cited as a source for research showing companies with women in leadership are more profitable.
  • Natasha Khachatoorian Partner — Mentoring Planning Committee Co-Chair who co-hosts the West Coast Mentoring Meet Up
  • She Runs It Network — ADVERTISING WOMEN OF NEW YORK FOUNDATION is a member of the She Runs It network, participating in its Education Loan Grant program.
  • She Runs It Partner — Co-hosts a Jeffersonian Dinner event with She Runs It community members.
  • She Runs It Partner — Co-organizes SheMeets Atlanta events with She Runs It Ambassadors to facilitate member networking.
  • e.l.f. Partner — Hosted a fireside chat event with Ekta Chopra from e.l.f. as part of the Executive Class Industry Perspectives series.
  • e.l.f. Partner — Hosted a fireside chat featuring Ekta Chopra, Chief Digital Officer of e.l.f.
strategies · 4

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Leadership Development through Networking, Mentorship, and Skills Building
    methodology: leadership-development-through-networking-and-mentorship
    By combining mentorship, networking, skills workshops, and leadership programming, the organization fosters career advancement and leadership agility among women in marketing, media, and tech — because integrated learning and peer support build confidence, resilience, and actionable professional capabilities needed to lead in dynamic industries.
  • Peer-Led Micro-Community Engagement Model
    methodology: micro-community_building
    By enabling member-led small groups, regional meetups, and micro-communities, the organization deepens engagement and belonging — because intimate, peer-driven gatherings foster authentic connection and sustained participation more effectively than top-down programming alone.
  • Systems Change through Collective Advocacy and Corporate Engagement
    methodology: systems-change
    By convening industry stakeholders and driving collective action via initiatives like #Inclusive100, the organization advances equity at scale — because systemic inequities in marketing, media, and tech require coordinated corporate accountability and measurable progress toward inclusion.
  • Targeted Educational Support to Address Gender Equity Gaps
    methodology: gender-equity-in-education-funding
    By providing educational loan grants specifically to women in marketing, media, and tech, the organization reduces financial barriers to career entry and advancement — because gender disparities in student debt disproportionately impact women’s long-term economic mobility in these fields.