irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $0Peer Learning and Networking - offers members the opportunity to learn practical wisdom from the real-world experiences other members have on what it takes to build a profitable Womens Market program.
- #2 $0Communications and Advocacy - the goal of the Alliances Communications and Advocacy service offering is to position the Alliance as a technical and thought leader in the financial inclusion space by reaching its member banks, potential member banks, policymakers, the media, womens organizations, and the informed public with timely, reliable, actionable, and thought-provoking information, delivered across multiple channels.
named programs · 10 · from sources
What they call their work
All-Stars Academy: Building a Women-Centered Strategy
Immersive learning program that equips financial services professionals with tools and skills to develop effective women-centered strategies, featuring senior executives from member institutions who share practical experiences.
Annual Summit
Flagship global event bringing together banks, fintechs, investors, and policymakers to advance women’s financial inclusion through knowledge sharing, networking, and expert sessions.
Ask the Expert
Quarterly live webinars offering members real-time guidance from global Women’s Markets practitioners on timely topics, with interactive Q&A sessions.
Gender Data Learning Series
Training program that builds capacity among financial institutions and policymakers to use sex-disaggregated data for designing and refining women-centered financial strategies.
Learning Hub
On-demand platform offering proprietary courses, market research, and implementation guides to help members build and scale women-centered strategies.
Mentoring
Six-month peer-to-peer program pairing experienced member institutions with those developing their Women’s Markets programs to achieve specific strategic objectives.
Resource Hub
Curated repository of research, case studies, practitioner guides, and third-party studies on women’s financial inclusion and the female economy.
Study Tours
Experiential learning opportunities where members visit leading financial institutions to observe best-in-class Women’s Markets programs and discuss implementation challenges and successes.
WE Finance Code
Global initiative rolled out in 20+ countries that commits financial institutions and regulators to increase funding for women-led MSMEs through transparency, accountability, and public reporting.
Working Groups and Task Forces
Thematic groups focused on key areas like sex-disaggregated data, gender DEI, climate, and innovation, meeting quarterly to share insights and solutions.
activities · 6 groups
What they do
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Gender Equity Research and Advocacy 2 activities
- Advancing policy and public advocacy for women's financial inclusionEngages in global advocacy and communications initiatives to position the Alliance as a thought leader, targeting policymakers, financial institutions, and the public. This includes launching the WE Finance Code in collaboration with central banks and government ministries, and advocating for global policy change to advance women's financial inclusion.
- Producing research and data on women's financial inclusionConducts and publishes original research, including proprietary data, case studies, white papers, and country-specific reports on women's financial inclusion and the economic potential of women's markets. Topics include gender data diagnostics, stablecoins and central bank digital currencies, and national financial inclusion opportunities in countries such as Nigeria, Bangladesh, India, and the Dominican Republic.
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Women's Leadership & Career Advancement Networks 1 activity
- Facilitating peer learning and mentoring programs for financial institutionsRuns a six-month peer-to-peer mentoring program connecting members with mature Women’s Markets programs to those developing their programs, including organizing study tours and facilitating experiential learning. The program has connected 216 mentoring pairs across 91 financial institutions in 59 countries through 19 cohorts, with high satisfaction ratings from participants.
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Leadership & Policy Dialogue Forums 1 activity
- Hosting global summits and convening financial ecosystem stakeholdersHosts an annual global summit, such as the 2025 event in Kigali, Rwanda, which brings together financial sector stakeholders for knowledge-sharing and networking. Also organizes annex events, including members-only sessions, annual meetings, and study tours, and launched the Alliance Central Bank Exchange (Alliance CBX) to convene policymakers and private-sector leaders.
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Professional Networking Events 1 activity
- Organizing innovation and networking events for the female economyHosts Fintech Fridays meet-ups to connect fintechs, financial service providers, big tech, unicorns, and investors, and organizes hackathons to develop technology-based solutions that promote women's financial inclusion.
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Workplace DEI Research and Training 1 activity
- Providing training and learning programs for financial institutionsOffers immersive learning programs such as the All-Stars Academy, quarterly "Ask the Expert" webinars, working groups, and task forces on key themes like sex-disaggregated data and gender DEI. Also provides strategic frameworks, tools, and training to help financial institutions develop and strengthen commercially viable women-centered market programs.
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Women's Empowerment and Leadership Development 1 activity
- Supporting financial institutions in developing women-centered strategiesProvides customer experience and user experience design support, tailored customer value propositions for women and youth entrepreneurs, wealth management strategies for high-net-worth and mass affluent women, and integrates women's health into financial inclusion through insurance and education. Also supports mature women in the Silver Economy with retirement planning and advisory services.
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financials · form 990 · fy2024
revenue
Total revenue$2.13M
Contributions & grants$1.90M89%
Program service revenue$237K11%
Investment income$00%
Other revenue$0
expenses
Total expenses$1.76M
Program expenses86%
Admin / overhead12%
Fundraising2%
Salaries & benefits$521K
Grants paid out$25K
Largest expense lineProfessional Fees
balance sheet
Total assets$1.72M
Cash$926K
Investments$0
Liabilities$711K
Net assets$1.00M
Liquid reserves6.3 mo
4 years on record · 2020–2024 · YoY revenue +134.4%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 2
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| Inez Murray | Executive Director | 40 | $297K |
| Tessa Ruben | Knowledge Manager | 40 | $114K |
board members · 14
- Aishah Ahmed — Director
- Allision Rose — Chair
- Christine Parker — Director
- Florence Boupda — Director
- K Shelly Porges — Director
- Martin Powell — Director
- Nadia Al Saeed — Director
- Paul Jenkins — Secretary
- Rachael Freeman — Director
- Rachel Robboy — Director
- Sam Cooper-Gray — Director
- Selim Hussain — Director
- Steven Puig — Treasurer
- Ulrike Decoene — Director
relationships · 24
Who they work with
- ABN AMRO Partner — Featured in discussion on best practices for wealth management strategies targeting women of wealth.
- AXA Partner — Shared innovative approaches to embedding health and insurance solutions into women-focused financial strategies.
- Access Bank Partner — Highlighted partnerships and product design strategies to support women's health and financial resilience.
- Access to Finance Rwanda Partner — Co-hosted the 2025 Annual Summit in Kigali, Rwanda.
- Alliance network Network — Network of financial institutions serving women customers
- Annual Summit Partner — Flagship event that brings together global financial stakeholders to advance women's financial inclusion.
- BRAC Bank Partner — Provided insights on supporting young women entrepreneurs through tailored financial services.
- Bank al Etihad Partner — Collaborated on a case study about engaging women's markets in Jordan.
- Bethmann Bank Partner — Shared approaches to designing women-centered wealth management services.
- Center for Global Development Partner — Contributed global insights on digital money innovations and financial inclusion for women.
- FCMB Partner — Shared strategies for engaging young entrepreneurs, particularly women, through ecosystem partnerships.
- GoTyme Bank South Africa Partner — Shared practical examples on redesigning financial services to improve engagement among women customers.
- Mercer Partner — Collaborated on the publication of the "How To Guide On Becoming The Employer Of Choice For Women."
- National Bank of Rwanda Partner — Hosted the 2025 Annual Summit in Kigali, Rwanda.
- Nume Partner — Contributed insights on integrating health into financial inclusion for women through digital solutions.
- Sophia Partner — Collaborated on strategies for integrating non-financial support into financial services for older women.
- Stellar Development Foundation Partner — Shared expertise on designing inclusive financial infrastructure using digital currencies.
- TD Bank Canada Partner — Featured provider of insights on designing financial experiences for women using CX/UX/UI principles.
- UK Women in Finance Charter Partner — Adapts the UK Women in Finance Charter framework for use in emerging markets through the Alliance CBX initiative.
- WE Finance Code Coalition — Financial Alliance for Women leads and implements the WE Finance Code in partnership with financial service providers, regulators, and development banks.
- WE Finance Code Network — Member and promoter of the WE Finance Code framework for advancing women's economic empowerment.
- WE Finance Code Partner — Collaborates to implement the WE Finance Code as part of efforts to advance women's financial inclusion.
- Wallet in Telegram Partner — Provided perspective on leveraging stablecoins and CBDCs to improve access to finance for women.
- Westpac Partner — Provided insights on serving women in the Silver Economy through life moments and advisory services.
strategies · 4
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Commitment-Based Systems Changemethodology: commitment-based_frameworkBy using the WE Finance Code as a public, measurable framework, the organization drives systemic change because it creates accountability, aligns stakeholders, and translates advocacy into concrete institutional actions.
- Peer-Driven Institutional Changemethodology: peer_learning_networkBy facilitating peer learning, mentoring, and knowledge exchange among financial institutions, the organization produces scalable innovation and adoption of women-centered strategies because practitioners trust and learn more effectively from peers facing similar challenges.
- User-Centered Design for Women’s Financial Inclusionmethodology: user-centered_designBy applying user-centered design and sex-disaggregated data to financial product development, the organization improves adoption and impact because solutions are grounded in women’s actual behaviors, needs, and life stages.
- Win-Win Business Incentive Modelmethodology: win-win_approachBy aligning women's financial inclusion with financial institutions' growth objectives, the organization produces systemic change because institutions are more likely to adopt and scale women-centered strategies when they see clear business value.