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SHE SHOULD RUN
NEW YORK, NY · EIN 204210843 · Form 990 · FY2025 · NTEE P80 · Human Services · Small ($100K-$1M) · sheshouldrun.org
revenue
$709K
expenses
$702K
net assets
$760K
employees
7
program ratio
81%
mission · from form 990

SHE SHOULD RUN IS A NONPARTISAN NONPROFIT WORKING TO DRASTICALLY INCREASE THE NUMBER OF WOMEN CONSIDERING A RUN FOR PUBLIC OFFICE.

profile · synthesized from sources

SHE SHOULD RUN is a nonpartisan nonprofit dedicated to increasing the number of women who consider running for public office. The organization provides educational resources, networking opportunities, and interactive workshops to empower women in political leadership. It also conducts research and runs public awareness campaigns to shift cultural norms around women's representation in government.

irs program accomplishments · form 990 part iii · fy2025

What they reported doing

  1. #1 primary $193K
    NATIONAL AWARENESS:SHE SHOULD RUN COMMUNITY, AN ONLINE EDUCATIONAL RESOURCE AND NETWORKING HUB FOR WOMEN. COMMISSIONED THIRD PARTY MARKET RESEARCH STUDY ON THE MOTIVATORS THAT CAN MOVE WOMEN TO ELECTED LEADERSHIP. POWER IN PURPOSE, AN INTERACTIVE WORKSHOP HELPING WOMEN EXPLORE WHY THEY ARE MEANT TO LEAD. LIVE EVENTS & WEBINARS FEATURING WOMEN LEADERS AND ADDRESSING BARRIERS TO WOMEN'S LEADERSHIP. ADDITIONALLY, OUR WORK INCLUDES CULTURE SHIFT INITIATIVES TO NORMALIZE CONVERSATIONS AND MESSAGES ABOUT WOMEN'S POLITICAL LEADERSHIP THROUGH MEDIA RELATIONS, SOCIAL CHANNELS, AND PARTNERSHIPS.
named programs · 5 · from sources

What they call their work

Ask a Woman to Run
Tool enabling individuals to nominate women in their lives to consider running for office, expanding the pipeline of potential candidates.
Live Events & Webinars
Hosted discussions featuring women leaders that address barriers to entry and inspire political engagement among women.
Power in Purpose
Interactive workshop helping women identify their motivations and values as a foundation for leadership and public service.
Role Call
Interactive tool educating the public about the importance of equal representation and individual roles in advancing women’s political participation.
She Should Run Community
Online educational and networking hub for women exploring political leadership, offering resources, events, and peer connections.
activities · 7 groups

What they do

  • Political Leadership Training for Underrepresented Groups 2 activities
    • Interactive digital engagement tools
      Operates digital tools such as a postcard campaign platform to encourage women to consider leadership, an interactive quiz matching leadership traits with fictional characters, a personalized action generator quiz, and Role Call, a tool educating the public on supporting equal political representation.
    • She Should Run Community platform
      Hosts an online educational and networking platform for women exploring political leadership, providing resources, live events, webinars, and community engagement opportunities to cultivate interest in public office.
  • Women's Empowerment and Leadership Development 2 activities
    • Local Leader Lab cohort program
      Operates a 12-week virtual program that guides women to launch micro projects addressing local civic issues through live sessions, self-paced assignments, and hands-on civic action. The program has enrolled over 40 women in its inaugural cohort and supported a second cohort with diverse participants, including current officeholders.
    • Workshops to promote civic engagement and leadership
      Delivers research-backed workshops such as Power in Purpose and two-part workshop series that help women explore motivations, build civic action plans, and identify leadership potential in their networks. These workshops are designed to increase confidence and translate political curiosity into tangible action.
  • Alumni Leadership and Career Support Programs 1 activity
    • Alumnae network and ongoing leadership development
      Provides access to the Local Leader Lab Alumnae Network and organizes in-person gatherings and a National Summit in New York City to connect graduates and incoming participants, fostering sustained leadership development and peer support.
  • Workplace DEI Research and Training 1 activity
    • Corporate and organizational capacity building
      Offers Employee Resource Group leadership workshops and supports partner organizations in engaging with annual conferences, strengthening internal leadership pipelines and civic engagement infrastructure.
  • Democracy and Civic Engagement Support 1 activity
    • Distribution of civic education tools
      Provides accessible educational materials including the "Who Holds Power?" worksheet, "How Government Works" cheat sheet, and guides on conducting political conversations across differences to equip individuals with foundational civic knowledge.
  • Gender Equity Research and Advocacy 1 activity
    • External and internal research on women's political engagement
      Conducts and commissions research to understand barriers to women's political leadership, including identifying 24 million motivated but unengaged women, finding that 77% would engage if given clear steps, and assessing gaps in outreach messaging through third-party studies.
  • Student-Led Civic Engagement Support 1 activity
    • Support for participant-led civic projects
      Facilitates the creation and launch of real-world civic initiatives by program participants, including voter registration drives, local government transparency groups, and public-facing platforms like onegoodconversation.org, amplifying grassroots civic leadership.
financials · form 990 · fy2025
revenue
Total revenue$709K
Contributions & grants$703K99%
Program service revenue$4K1%
Investment income$340%
Other revenue$2K
expenses
Total expenses$702K
Program expenses81%
Admin / overhead10%
Fundraising9%
Salaries & benefits$588K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$766K
Cash$528K
Investments$0
Liabilities$7K
Net assets$760K
Liquid reserves9.0 mo
6 years on record · 2020–2025 · YoY revenue -20.7%
leadership · form 990 part vii · fy2025

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
ERIN LOOS CUTRARO FOUNDER/CEO 40 $188K
board members · 10
  • ALEXIS HAMMERLE — MEMBER
  • ALICIN WILLIAMSON — MEMBER
  • CYNTHIA GREEN COLIN — MEMBER
  • ELSA LIMBACH — SECRETARY
  • FRANCISCO MARTIN-RAYO — MEMBER
  • JESS WEINER — MEMBER
  • LINDA FRANKENBACH — MEMBER
  • MARGARET KAVALARIS — CHAIR
  • RACHEL CHAMBERLAIN — MEMBER
  • RACHEL MURRAY — MEMBER
relationships · 20

Who they work with

  • Academic institutions Partner — Partners with academic institutions to provide workshops that promote women's leadership and civic engagement.
  • Bank of America Partner — Corporate partner engaged with She Should Run to advance women's representation in public leadership.
  • Braver Angels Partner — Recommends Braver Angels as a resource for individuals seeking to improve political dialogue across divides.
  • Community organizations Partner — Works with community organizations to deliver political motivation workshops that support women's representation.
  • Deloitte Partner — Corporate partner working with She Should Run to support women's civic engagement and leadership development.
  • Donorbox Partner — Processes online donations and manages recurring donation accounts for She Should Run.
  • Employers Partner — Collaborates with employers to deliver workshops that equip women with skills and motivation to lead in civic life.
  • Etsy Partner — Corporate partner collaborating with She Should Run on programs to encourage women's political participation.
  • Grady Health System Partner — Integrated food prescriptions into primary care
  • Grubhub Partner — Corporate partner that has collaborated with She Should Run on initiatives to support women's political leadership.
  • League of Women Voters Partner — Collaborated with a participant supported by SHE SHOULD RUN to conduct voter registration efforts.
  • Local Leader Lab Partner — Program operated by She Should Run to support women in launching civic micro projects and building leadership confidence.
  • PayPal Partner — Corporate partner engaged with She Should Run to promote women's leadership in public life.
  • She Should Run Partner — Organization leading the initiative to encourage women to consider elected leadership.
  • She Will Fight Partner — Initiative launched to engage women in small, local civic actions as a pathway to leadership
  • Spotify Partner — Corporate partner working with She Should Run to support women's civic action and leadership development.
  • Third Party Market Research Firm Partner — Partnered with a third-party firm to conduct market research on motivators for women’s political leadership.
  • USAID Government — Reference to a former USAID employee participating in the Local Leader Lab.
  • Weave: The Social Fabric Project Partner — Recommends Weave's learning resources to support deeper engagement in cross-partisan conversations.
  • Zoom Partner — Corporate partner collaborating with She Should Run to advance women's representation in public leadership.
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Activation via Personal Affirmation and Encouragement
    methodology: leadership_affirmation
    By affirming women’s existing skills and leveraging trusted personal networks to extend direct encouragement, we increase consideration of civic leadership because women are more likely to act when their self-efficacy is validated and they are invited by someone they trust.
  • Leadership Development in the Context of Uncertainty
    methodology: leadership_from_the_messy_middle
    By co-creating adaptive curricula and normalizing action without full readiness, we enable women to lead from personal and societal chaos because leadership emerges through responsive practice rather than perfect preparation.
  • Leadership Through Action and Peer Support
    methodology: experiential_learning_with_peer_support
    By engaging women in real-world civic projects within committed peer cohorts, we build leadership capacity and self-efficacy because experiential learning combined with mutual support normalizes leadership in contexts of uncertainty and fosters sustained engagement.