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AAAA FOUNDATION INC
NEW YORK, NY · EIN 133949950 · Form 990 · FY2024 · NTEE B82 · Education · Medium ($1M-$10M) · foundation.aaaa.org
revenue
$1.2M
expenses
$2.9M
net assets
$-184K
employees
0
program ratio
68%
mission · from form 990

WE CELEBRATE AND ADVANCE RISING TALENT THROUGH EDUCATIONAL AND PROFESSIONAL OPPORTUNITIES.

profile · synthesized from sources

The 4As Foundation supports students in advertising, marketing, media, and public relations through scholarships and career development programs. It focuses on advancing underrepresented talent in the industry via training, mentorship, and networking. The organization has awarded over $4 million in grants and scholarships since 1997.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $535K
    SCHOLARSHIPS - SEE SCHEDULE O
named programs · 1 · from sources

What they call their work

MAIP
Cornerstone program providing access, training, mentorship, and community support to underrepresented talent in advertising, with a focus on long-term development and industry integration
activities · 1 group

What they do

  • Industry-Specific Student Scholarships and Competitions 1 activity
    • Funding scholarships and grants for students in creative fields
      Provides financial support through awards, grants, and scholarships to students pursuing education and professional development in advertising, marketing, media, creative arts, and public relations. Since 1997, the foundation has distributed over $4 million in funding.
financials · form 990 · fy2024
revenue
Total revenue$1.20M
Contributions & grants$662K55%
Program service revenue$461K38%
Investment income$6030%
Other revenue$74K
expenses
Total expenses$2.86M
Program expenses68%
Admin / overhead20%
Fundraising12%
Salaries & benefits$1.50M
Grants paid out$177K
Largest expense lineCompensation
balance sheet
Total assets$174K
Cash$174K
Investments$0
Liabilities$358K
Net assets$-184K
Liquid reserves0.7 mo
4 years on record · 2020–2024 · YoY revenue -45.1%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 6
NameTitleHours/wkCompensation
MARLA KAPLOWITZ PRESIDENT 5 $951K
CATHY BUTLER EVP 4AS INC. (AS OF 02/2024) 20 $310K
JAMES O'DONNELL EVP FINANCE/TREASURER 5 $279K
RUBY TANGIERA MURRAY SENIOR VICE PRESIDENT (THRU 09/2024) 20 $213K
JACQUELYN GREEN PROGRAM DIRECTOR 40 $125K
KENNEDY STUDDARD MANAGER, MAIP ALUMNI & EDUC. PROGRAMS 40 $121K
board members · 19
  • ASHLEY MCGOWAN — DIRECTOR
  • ASHOK SINHA — DIRECTOR
  • CHRIS LOLL — DIRECTOR
  • DEIDRE SMALLS-LANDAU — DIRECTOR
  • DENISE WONG — DIRECTOR
  • DOUGLAS DAVIS — DIRECTOR
  • EMILY SANDER — DIRECTOR
  • JEFF MONAHAN — CO CHAIRPERSON
  • JEFFREY BOWMAN — DIRECTOR (AS OF 10/2024)
  • JENNIFER RISI — DIRECTOR
  • LUIS MIGUEL MESSIANU — DIRECTOR
  • LUKEISHA PAUL — DIRECTOR
  • MARY BAGLIVO — DIRECTOR
  • NATHAN FRIEDMAN — DIRECTOR (AS OF 10/2024)
  • RENEE JENNINGS — BOD TREASURER
  • RENETTA MCCANN — DIRECTOR
  • RONALD LEWIS — DIRECTOR
  • RUSTON SPURLOCK — CO CHAIRPERSON
  • SADIE THOMA — DIRECTOR
relationships · 1

Who they work with

  • MAIP Partner — Cornerstone program focused on expanding opportunities for underrepresented talent in advertising through training, mentorship, and community support.
strategies · 1

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Inclusive Talent Acceleration
    methodology: inclusive_talent_acceleration
    By providing training, mentorship, and community support to historically underrepresented talent in advertising, we increase their long-term success and industry representation because structured access and sustained support address systemic barriers to entry and advancement.