irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $546KMARKETING AND PROMOTION - PROMOTING THE DISTRICT TO RESIDENTS AND TOURISTS AND TO RETAIN AND DEVELOP PROSPECTIVE BUSINESSES, AND PROVIDING FREE PUBLIC EVENTS.
- #2 $686KSAFETY - PROVIDES UNARMED UNIFORMED GUARDS WHO SUPPLEMENT NYC POLICE BY COMMUNICATING ISSUES OF PUBLIC SAFETY AND ACT AS INFORMATION AMBASSADORS TO THE GENERAL PUBLIC.
named programs · 2 · from sources
What they call their work
Marketing and Promotion
Conducts marketing initiatives to promote the Lincoln Square district to residents, tourists, and prospective businesses; includes organizing free public events to increase foot traffic and community engagement.
Safety Program
Deploys unarmed uniformed guards to enhance public safety, support NYPD efforts, and serve as information ambassadors by assisting the public and reporting safety concerns.
activities · 2 groups
What they do
-
Regional Tourism Promotion 1 activity
- Marketing and promotion for local businesses and public eventsConducts marketing and promotion to attract residents and tourists, support local businesses, and hosts free public events in the district.
-
-
Community Safety Patrols & Security Support 1 activity
- Public safety ambassador programDeploys unarmed uniformed safety ambassadors who support public safety by monitoring conditions and serving as information resources for the public.
-
financials · form 990 · fy2024
revenue
Total revenue$3.37M
Contributions & grants$261K8%
Program service revenue$3.04M90%
Investment income$76K2%
Other revenue$0
expenses
Total expenses$3.37M
Program expenses81%
Admin / overhead15%
Fundraising4%
Salaries & benefits$1.10M
Grants paid out$0
Largest expense lineProfessional Fees
balance sheet
Total assets$3.87M
Cash$2.90M
Investments$0
Liabilities$1.22M
Net assets$2.64M
Liquid reserves10.3 mo
5 years on record · 2020–2024 · YoY revenue +4.9%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 3
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| MONICA BLUM | PRESIDENT | 45 | $320K |
| RALPH MEMOLI | EXECUTIVE VICE PRESIDENT | 45 | $231K |
| AQUILINO CABRAL | VICE PRESIDENT OF OPERATIONS | 45 | $143K |
board members · 22
- ABIGAIL BLACK ELBAUM — DIRECTOR
- ALAN LOCKER — VICE CHAIR
- ALAN NOSSEN — DIRECTOR
- ANTHONY MAZZOCCHI — DIRECTOR
- BRAD LANDER — DIRECTOR
- CHRISTOPHE COFFINET — DIRECTOR
- CLAUDIA MARTINEZ AZZARA — DIRECTOR
- DAVID CVIJIC — VICE CHAIR
- ERIC ADAMS — DIRECTOR
- GALE A BREWER — DIRECTOR
- GARY JACOB — CHAIR
- GERRY CREAMER — DIRECTOR
- JERRY BALENTINE — DIRECTOR
- KENT BULLIS — DIRECTOR
- LEO MAVROVITIS — DIRECTOR
- MARCEL THOMA — DIRECTOR
- MARIKO SILVER — DIRECTOR
- MARK LEVINE — DIRECTOR
- MICHAEL COHEN — DIRECTOR
- RACHEL DUNCAN — DIRECTOR
- SCOTT FISHBONE — SECRETARY
- SEBASTIEN SILVESTRI — DIRECTOR
relationships · 1
Who they work with
- New York City Police Department Government — Collaborates with NYPD by supplementing police services with unarmed uniformed safety ambassadors.
strategies · 2
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Economic Development Through Promotionmethodology: economic_development_through_promotionBy using marketing, promotion, and free public events, we increase visitor and business activity in the district, because visible and accessible programming draws foot traffic and stimulates local commerce.
- Public Safety Through Non-Authoritarian Presencemethodology: public_safety_through_presence_and_engagementBy deploying unarmed uniformed ambassadors to monitor conditions and assist the public, we improve safety and community engagement, because consistent, approachable presence fosters accountability and trust without escalation.