irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $626KSECURITY - PROVIDING INCREASED PUBLIC SECURITY THROUGH A COMBINATION OF UNIFORMED GUARDS AND A WORKING RELATIONSHIP WITH THE NYC POLICE DEPARTMENT.
- #2 $644KMARKETING AND PROMOTION - PROMOTING THE DISTRICT TO RESIDENTS AND TOURIST AND RETAINING AND DEVELOPING PROSPECTIVE BUSINESSES.
named programs · 2 · from sources
What they call their work
Marketing and Promotion
Conducts marketing initiatives to attract residents, tourists, and businesses to the district, supporting economic growth and retention
Security Program
Provides enhanced public safety through a network of uniformed security personnel and coordinated engagement with the NYPD to maintain order in the district
activities · 3 groups
What they do
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Teacher & Classroom Innovation Grants 1 activity
- Funding marketing and promotion through grantsProvides $20,000 in grants to support marketing and promotional efforts within the district, enhancing visibility and economic development.
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Regional Tourism Promotion 1 activity
- Marketing and promotion for business retention and tourismConducts marketing and promotional campaigns to attract residents and tourists, support local businesses, and enhance the district’s economic vitality.
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Community Safety Patrols & Security Support 1 activity
- Public safety patrols and NYPD collaborationProvides increased public security through a team of uniformed safety officers who patrol the district and collaborate with the NYPD to support community safety.
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financials · form 990 · fy2024
revenue
Total revenue$3.66M
Contributions & grants$00%
Program service revenue$3.50M96%
Investment income$156K4%
Other revenue$0
expenses
Total expenses$3.67M
Program expenses87%
Admin / overhead13%
Fundraising0%
Salaries & benefits$651K
Grants paid out$20K
Largest expense lineProfessional Fees
balance sheet
Total assets$4.49M
Cash$1.14M
Investments$3.08M
Liabilities$564K
Net assets$3.92M
Liquid reserves13.8 mo
6 years on record · 2019–2024 · YoY revenue +0.9%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 3
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| ROBERT C BYRNES | PRESIDENT | 45 | $272K |
| ROBERT A IOVINO | DIRECTOR OF OPERATIONS | 40 | $167K |
| SARAH L HORNUNG | DIR. OF MARKETING & BUSINESS DEVELOPMENT | 40 | $161K |
board members · 22
- A J WALTERS — DIRECTOR
- AMY BABIC — DIRECTOR
- AMY SHELDON — DIRECTOR
- BETH WOLFOWITZ — DIRECTOR
- BRIAN BEIRNE — SECRETARY
- CHARLES MILLER — DIRECTOR
- COLIN BURKE — DIRECTOR
- DEBRA FECHTER — DIRECTOR
- DR ERIKA FAUST — DIRECTOR
- DYNISHAL GROSS — DIRECTOR
- FRANCES DELGORIO — DIRECTOR
- HON BRAD LANDER — DIRECTOR
- HON BRADLEY SHERBURNE — DIRECTOR
- HON ERIC ADAMS — DIRECTOR
- HON KEITH POWERS — DIRECTOR
- HON MARK LEVINE — DIRECTOR
- HON SANDRA MCKEE — DIRECTOR
- HON VALERIE MASON — DIRECTOR
- JAMES MALLIOS — DIRECTOR
- JUDITH SCHNEIDER — DIRECTOR
- KARLA BETH KUDATZKY — VICE CHAIR
- MARC DONOHUE — DIRECTOR
relationships · 1
Who they work with
- New York City Police Department Partner — Collaborates on public security through a working relationship with uniformed guards.
strategies · 2
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Place-Based Economic Developmentmethodology: place_based_economic_developmentBy implementing targeted marketing and promotional campaigns, the organization increases foot traffic and visibility for local businesses, stimulating economic activity and supporting commercial vitality in the district.
- Public-Private Security Partnershipmethodology: public_private_security_partnershipBy deploying uniformed security personnel and collaborating with the NYPD, the organization improves public safety in the district, which contributes to a more attractive and secure environment for residents, visitors, and businesses.