irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $440KMARKETING AND PROMOTION PROGRAM INCLUDES PROMOTING THE DISTRICT TO WORKERS, RESIDENTS AND TOURISTS AND TO RETAIN AND DEVELOP PROSPECTIVE BUSINESSES, DISTRIBUTION OF FREE PRINTED MATERIALS INCLUDING MAPS, GUIDES, NEWSLETTERS, AND OTHER INFORMATION.
- #2 $88KPUBLIC SAFETY PROGRAM INCLUDES PROVIDING INCREASED PUBLIC SECURITY IN THE DISTRICT THROUGH A COMBINATION OF UNIFORMED GUARDS AND A WORKING RELATIONSHIP WITH THE NEW YORK CITY POLICE DEPARTMENT.
named programs · 2 · from sources
What they call their work
Marketing and Promotion Program
Promotes the Fordham Road business district to workers, residents, and tourists; supports business retention and development; distributes free printed materials such as maps, guides, and newsletters.
Public Safety Program
Enhances public security in the district using uniformed guards and a working relationship with the New York City Police Department.
activities · 2 groups
What they do
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Regional Tourism Promotion 1 activity
- Marketing and promotion for business improvement districtConducts a marketing and promotion program to attract workers, residents, and tourists to the Fordham Road Business Improvement District, including the distribution of free printed materials such as maps, guides, and newsletters.
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Community Safety Patrols & Security Support 1 activity
- Public safety program in business improvement districtOperates a public safety program to enhance security in the Fordham Road Business Improvement District through uniformed guards and coordination with the New York City Police Department.
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financials · form 990 · fy2024
revenue
Total revenue$1.34M
Contributions & grants$77K6%
Program service revenue$1.26M94%
Investment income$2130%
Other revenue$0
expenses
Total expenses$1.41M
Program expenses75%
Admin / overhead20%
Fundraising5%
Salaries & benefits$374K
Grants paid out$30K
Largest expense lineProfessional Fees
balance sheet
Total assets$521K
Cash$468K
Investments$0
Liabilities$158K
Net assets$363K
Liquid reserves4.0 mo
5 years on record · 2020–2024 · YoY revenue +9.5%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| WILMA ALONSO | PRESIDENT & C.E.O. | 45 | $177K |
board members · 18
- ALAN JEMAL — BOARD-MEMBER
- BILL COLONA — BOARD-MEMBER
- CARLA SERRANO — BOARD-MEMBER
- CHARLES CHERA — BOARD-MEMBER
- DAVID DIAMOND — SECRETARY
- DAVID ROSE — CHAIRPERSON
- ELIZA JACOBSON — BOARD-MEMBER
- ESPERANZA DIAZ — BOARD-MEMBER
- FRANK BAGATTA — BOARD-MEMBER
- FRANK DE LEONARDIS — BOARD-MEMBER
- JASON MIZRAHI — VICE CHAIR
- JOHN MCGINLEY — BOARD-MEMBER
- JOHN SHEA — BOARD-MEMBER
- KHADIM NIANG — BOARD-MEMBER
- MARSHALL STRAWBRIDGE — BOARD-MEMBER
- MICHAEL HIRSCHHORN — BOARD-MEMBER
- SAM ROSA — BOARD-MEMBER
- SAMUEL JEMAL — BOARD-MEMBER
relationships · 1
Who they work with
- New York City Police Department Partner — Collaborates with the organization to provide public safety services in the business improvement district.
strategies · 1
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Public Safety Partnershipmethodology: public_safety_partnershipBy deploying uniformed guards and maintaining collaboration with the NYPD, the organization improves public safety in the district because visible safety presence deters crime and fosters community trust, leading to a safer environment for residents, workers, and visitors.