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FIFTH AVENUE ASSOCIATION BUSINESS IMPROVEMENT DISTRICT INC
NEW YORK, NY · EIN 133709348 · Form 990 · FY2024 · NTEE S20 · Community Improvement · Medium ($1M-$10M)
revenue
$8.5M
expenses
$8.2M
net assets
$2.1M
employees
46
volunteers
23
program ratio
85%
mission · from form 990

PROMOTE THE ECONOMIC GROWTH AND VITALITY OF A BUSINESS IMPROVEMENT DISTRICT LOCATED IN NYC.

profile · synthesized from sources

FIFTH AVENUE ASSOCIATION BUSINESS IMPROVEMENT DISTRICT INC supports the economic growth and vitality of a business improvement district in New York City. The organization funds public safety, marketing, communications, and events to enhance the district's appeal and functionality. It operates through a mix of uniformed security, NYPD collaboration, and promotional initiatives targeting residents and tourists.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $2.44M
    SECURITY - PROVIDING INCREASED PUBLIC SECURITY THROUGH A COMBINATION OFUNIFORMED GUARDS AND A WORKING RELATIONSHIP WITH THE NEW YORK CITY POLICE DEPARTMENT.
  2. #2 $1.86M
    MARKETING, COMMUNICATIONS, AND EVENTS - PROMOTING THE DISTRICT THROUGH A VARIETY OF MEDIA CHANNELS AND BY ORGANIZING EVENTS.
named programs · 2 · from sources

What they call their work

Marketing, Communications, and Events
Promotes the district via media channels and organized events to attract residents, tourists, and visitors
Security
Provides enhanced public safety through uniformed guards and coordination with the New York City Police Department
activities · 2 groups

What they do

  • Regional Tourism Promotion 1 activity
    • Promoting the district through media and events
      Promotes the Fifth Avenue district through a variety of media channels and by organizing events to engage residents and tourists.
  • Community Safety Patrols & Security Support 1 activity
    • Providing public safety services in the district
      Provides increased public security through uniformed guards and maintains a working relationship with the New York City Police Department to support safety in the district.
financials · form 990 · fy2024
revenue
Total revenue$8.48M
Contributions & grants$14K0%
Program service revenue$8.46M100%
Investment income$7K0%
Other revenue$0
expenses
Total expenses$8.16M
Program expenses85%
Admin / overhead15%
Fundraising0%
Salaries & benefits$4.45M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$3.67M
Cash$2.38M
Investments$0
Liabilities$1.56M
Net assets$2.12M
Liquid reserves3.5 mo
6 years on record · 2019–2024 · YoY revenue -3.7%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 5
NameTitleHours/wkCompensation
MADELYN WILS INTERIM PRESIDENT & CEO (AS OF 4/25) 40 $355K
MARK DICUS V.P. OF OPERATIONS & PLANNING 40 $238K
MARIE BOSTER PRESIDENT (FORMER) (UNTIL 4/24) 40 $173K
ANILU DELGADO DIR. OF FINANCE AND H.R. 40 $148K
GEORGE GRONER DIRECTOR OF SECURITY 40 $109K
board members · 19
  • ALLEN WALTHER — DIRECTOR
  • AMY MILLER MADRY — DIRECTOR
  • ANDREW LEVIN — VICE CHAIRMAN
  • ANDREW MARCUS — DIRECTOR
  • ANISH MELWANI — DIRECTOR
  • BRAD LANDER — DIRECTOR
  • BRETT HERSCHENFELD — DIRECTOR
  • CARDINAL TIMOTHY DOLAN — DIRECTOR
  • DARCY PENICK — DIRECTOR
  • DOUGLAS NEYE — DIRECTOR
  • EDWARD P HOGAN — BOARD CHAIR
  • EWA ABRAMS — DIRECTOR
  • HELEN KING — DIRECTOR
  • HOWARD SCHWARTZ — SECRETARY
  • JOAN SBARRO — DIRECTOR
  • KATHERINE STALLINGS BREN — DIRECTOR
  • KEITH POWERS — DIRECTOR
  • MARK GOLDBERG — TREASURER
  • MARK LEVINE — DIRECTOR
relationships · 1

Who they work with

  • New York City Police Department Government — Works in collaboration with uniformed guards to provide public security in the district
strategies · 2

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Integrated Marketing and Event-Based Promotion
    methodology: integrated_marketing
    By leveraging a coordinated mix of media channels and hosting organized events, the organization boosts foot traffic and commercial vitality in the business district, because experiential engagement and multi-channel visibility increase public awareness and economic activity.
  • Public-Private Security Partnership
    methodology: public-private_security_partnership
    By combining uniformed private security with coordinated collaboration with the New York City Police Department, the organization increases public safety and deters crime more effectively than either entity could alone, because shared presence and communication enhance situational awareness and response capacity.