named programs · 4 · from sources
What they call their work
Effie Academy
Professional development programs and tools designed to train marketers and agencies in effective marketing practices using real-world case studies.
Effie Awards
Global and regional award competitions that recognize the most effective marketing campaigns, agencies, brands, and marketers based on measurable business results.
Effie Index
Annual ranking of the world’s most effective marketers, brands, agencies, and networks based on performance in Effie Awards competitions.
Effie Insights
Forum for industry thought leadership featuring thousands of case studies, data, and research on marketing effectiveness.
activities · 4 groups
What they do
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Industry Research and Benchmarking 2 activities
- Operating Effie Insights for marketing case studiesHosts Effie Insights, a research forum featuring thousands of case studies on effective marketing, serving as a repository and source of thought leadership on proven marketing strategies and outcomes.
- Producing the Effie Index and company rankingsCalculates and publishes the annual Effie Index, a global ranking of marketing effectiveness that evaluates agencies, networks, holding companies, marketers, and brands based on finalist and winning entries from regional, national, and global Effie Awards competitions held between January 1 and December 31 each year.
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Industry and Community Recognition Awards 1 activity
- Administering the Effie Awards globallyOperates the Effie Awards, a pre-eminent international awards program that recognizes effective marketing campaigns with measurable business results. Runs 60 international programs across more than 125 markets, including local award programs such as Effie Awards Puerto Rico and the annual Effie Awards US Gala, and manages competitive pathways for Gold-winning campaigns to advance to the Global Best of the Best Effie Awards.
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Professional Development and Standards in Marketing and Communications 1 activity
- Delivering professional development through Effie AcademyProvides training programs, tools, and professional development initiatives focused on effective marketing strategies through Effie Academy, having collaborated with over 200 brands and agencies globally.
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Uncategorized 1 activity
- Maintaining global infrastructure for marketing effectivenessOperates a global network of local experts in over 55 regions and maintains a community of 25,000 judges to support the delivery and integrity of marketing effectiveness programs across 125+ markets worldwide.
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financials · form 990 · fy2024
revenue
Total revenue$10.10M
Contributions & grants$290K3%
Program service revenue$9.76M97%
Investment income$27K0%
Other revenue$31K
expenses
Total expenses$11.21M
Program expenses87%
Admin / overhead13%
Fundraising0%
Salaries & benefits$6.25M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$3.31M
Cash$1.59M
Investments$702K
Liabilities$2.20M
Net assets$1.11M
Liquid reserves2.5 mo
4 years on record · 2019–2024 · YoY revenue +1.2%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 11
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| TRACI L ALFORD | CHIEF EXECUT | 40 | $466K |
| MONICA M HARE | CHIEF INNOVA | 40 | $343K |
| SARA J PRESTON | CHIEF REVENU | 40 | $330K |
| ALLISON M KNAPP WOMACK | CHIEF OPERAT | 40 | $271K |
| LUCA LORENZI | CHIEF FINANC | 40 | $213K |
| LAUREN C EBERHARDT | VICE PRESIDE | 40 | $180K |
| KEITH M HASKINS | VICE PRESIDE | 40 | $167K |
| LYONISHA STEPHEN | VICE PRESIDE | 40 | $156K |
| ERICA STOPPENBACH | VICE PRESIDE | 40 | $140K |
| STEPHANIE PULNER | VICE PRESIDE | 40 | $135K |
| STEPHANIE NACHMAN | SENIOR VICE | 40 | $28K |
board members · 14
- ANDREA BRIMMER — DIRECTOR
- ANN MUKHERJEE — DIRECTOR
- ASMIRH DAVIS — DIRECTOR
- BHARAT ANAND — DIRECTOR
- CARLA SERRANO — DIRECTOR
- CLAUDINE CHEEVER — DIRECTOR
- DAVE HOHMAN — DIRECTOR
- FREDDIE COVINGTON — DIRECTOR
- GREG WALSH — DIRECTOR
- HARJOT SINGH — DIRECTOR
- JACK BAMBERGER — TREASURER
- JAE GOODMAN — CHAIRMAN
- JEAN LIN — DIRECTOR
- KARINA WILSHER — SECRETARY
relationships · 62
Who they work with
- 11 Ounces Partner — Co-Founder/Chief Brand Officer of 11 Ounces serves on the 2026 Effie Awards US Grand Jury.
- 72andSunny Partner — Chief Strategy Officer of 72andSunny serves on the 2026 Effie Awards US Grand Jury.
- AVE (Alianza por el Valor Estratégico de las Marcas) Partner — Partner organization managing Effie Awards in Mexico.
- Argentina Network — Conducts the Effie Argentina Awards in collaboration with a national partner.
- Arnold Worldwide Partner — Chief Client Officer of Arnold Worldwide serves on the 2026 Effie Awards US Grand Jury.
- Asociación Dominicana de Empresas de Comunicación Comercial (ADECC) Partner — Partner organization overseeing Effie Awards in the Dominican Republic.
- Asociación Publicitaria De Puerto Rico (APP) Partner — Partner organization overseeing Effie Awards in Puerto Rico.
- Asociación Uruguaya de Agencias de Publicidad (AUDAP) Partner — Partner organization administering Effie Awards in Uruguay.
- Association for Communication and Advertising (ACA) Partner — Regional partner organization administering Effie Awards in South Africa.
- Association of Accredited Advertising Agents Malaysia (AAAA Malaysia) Partner — Partner organization responsible for Effie Awards in Malaysia.
- Association of Advertising & Marketing Singapore (AAMS) Partner — Partner organization administering Effie Awards in Singapore.
- Avocados From Mexico Partner — CEO & Founder of Avocados From Mexico serves on the 2026 Effie Awards US Grand Jury.
- BBH USA Partner — Chief Creative Officer of BBH USA serves on the 2026 Effie Awards US Grand Jury.
- Brazil Network — Operates the Effie Brazil Awards program in partnership with local organizers.
- Callen Partner — Founder & Chief Creative Officer of Callen serves on the 2026 Effie Awards US Grand Jury.
- Chemistry Partner — Founder of Chemistry serves on the 2026 Effie Awards US Grand Jury.
- Chile Network — Hosts the Effie Chile Awards program with local coordination.
- Commercial Communications Council Partner — Partner organization managing Effie Awards in Aotearoa New Zealand.
- Contagious Partner — Partners with Contagious to deliver insights at the Marketing Effectiveness Summit.
- Cámara, Comunidad de Empresas de Comunicación de Costa Rica Partner — Partner organization managing Effie Awards in Costa Rica.
- Dentsu Creative Partner — Global Chief Creative Officer for Global Accounts of Dentsu Creative serves on the 2026 Effie Awards US Grand Jury.
- Dutch Industry Association of Marketing & Communication (VIA) Partner — Partner organization administering Effie Awards in the Netherlands.
- Effie Academy Network — Professional development arm of Effie Worldwide offering training programs and tools.
- Effie Academy Network — Professional development arm offering training programs and tools
- Effie Academy Network — Professional development arm offering training programs and tools for marketers.
- Effie Academy Network — Professional development arm offering training programs in marketing effectiveness.
- Effie Awards Network — Global award program recognizing effective marketing campaigns
- Effie Awards Network — International award program recognizing effective marketing campaigns across 125+ markets.
- Effie Index Network — Ranking system for the most effective companies worldwide
- Effie Index Network — Ranks the most effective companies worldwide based on marketing performance.
+ 32 more
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Global-Local Knowledge Networkmethodology: global-local knowledge networkBy leveraging a globally distributed network of local experts, we identify and scale best practices in marketing effectiveness because local insight combined with global coordination improves relevance and adoption across diverse markets.
- Idea-Driven Effectiveness Modelmethodology: idea-driven_effectivenessBy focusing on impactful ideas rather than resources or scale, we produce effective marketing because creativity and strategic insight are the primary drivers of measurable business outcomes.
- Measure, Teach, Reward Frameworkmethodology: measure-teach-rewardBy measuring, teaching, and rewarding marketing effectiveness, we improve marketing practice globally because recognizing and institutionalizing effective methods reinforces professional standards and drives widespread adoption.