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research dossier

DIRECT MARKETING EDUCATIONAL FOUNDATION
NEW YORK, NY · EIN 136222757 · Form 990 · FY2020 · Medium ($1M-$10M)
revenue
$1.2M
expenses
$1.5M
net assets
$4.0M
employees
9
volunteers
27
program ratio
64%
mission · from form 990

MARKETING EDGE IS A NON-PROFIT ORGANIZATION WHOSE MISSION IS TO EDUCATE, DEVELOP, GROW, & EMPLOY COLLEGE STUDENTS IN THE FIELD OF MARKETING.

profile · synthesized from sources

Nonprofit organization focused on advancing marketing education and career development for college students. Offers programs that connect students and academics with marketing professionals through summits and conferences. Emphasizes digital, data-driven marketing strategies and workforce preparation in the field.

irs program accomplishments · form 990 part iii · fy2020

What they reported doing

  1. #1 primary $142K
    COLLEGIATE SUMMIT CONNECTS UNDERGRADUATES WITH TOP PROFESSIONALS IN MARKETING. THE MARKETING EDGE COLLEGIATE SUMMIT EXPLORES HOW THE SAVVIEST COMPANIES AND BRANDS ARE CREATING TARGETED, MULTI-CHANNEL CAMPAIGNS USING DIGITAL, DATA-DRIVEN STRATEGIES.
  2. #2 $100K
    THE IMRC IS INTENDED TO BE THE PREMIER CONFERENCE FOR DIGITAL AND DIRECT MARKETING AND A UNIQUE EVENT OF INTEREST TO ALL RESEARCHERS. IT IS A SMALL, ELITE GATHERING OF ACADEMICS ALONG WITH A NUMBER OF DIGITAL MARKETING PRACTITIONERS WORKING AT THE EDGE OF THE INTERACTIVE MARKETING.
named programs · 3 · from sources

What they call their work

Interactive Marketing Research Conference (IMRC)
Elite academic and practitioner conference focused on advancing research in digital and direct marketing, fostering collaboration between researchers and industry experts.
Marketing Edge Collegiate Summit
Annual event connecting undergraduate students with top marketing professionals to explore digital and data-driven marketing strategies through multi-channel campaigns.
Professors Institute
Invitation-only conference for marketing academics and practitioners to advance research agendas, network, and improve student preparation for marketing careers.
activities · 2 groups

What they do

  • Professional Development and Standards in Marketing and Communications 1 activity
    • Connects students with marketing professionals through annual summit
      Facilitates an annual summit that links undergraduate students with marketing professionals, focusing on digital and data-driven marketing strategies to enhance career readiness.
  • Professional Networking Events 1 activity
    • Hosts annual Interactive Marketing Research Conference (IMRC)
      Organizes an annual research conference that convenes marketing academics and practitioners to advance knowledge in interactive marketing and strengthen industry-academia collaboration.
financials · form 990 · fy2020
revenue
Total revenue$1.21M
Contributions & grants$379K31%
Program service revenue$189K16%
Investment income$774K64%
Other revenue$-131K
expenses
Total expenses$1.48M
Program expenses64%
Admin / overhead31%
Fundraising5%
Salaries & benefits$977K
Grants paid out$61K
Largest expense lineCompensation
balance sheet
Total assets$4.11M
Cash$3.92M
Investments$0
Liabilities$97K
Net assets$4.02M
Liquid reserves31.7 mo
2 years on record · 2019–2020 · YoY revenue +32.0%
leadership · form 990 part vii · fy2020

Who runs it

paid leadership · 3
NameTitleHours/wkCompensation
TERRI L BARTLETT CEO & PRESIDENT 40 $292K
MARIE ADOLPHE SVP PROGRAM DEVELOPMENT 40 $190K
LOURDES MORTEL SR. DIRECTOR OF FINANCE & 40 $138K
board members · 22
  • AMANDA BATES — TRUSTEE
  • BRUCE BIEGEL — TRUSTEE
  • CARRIE PARKER — TRUSTEE
  • CHARLIE SWIFT — TREASURER
  • CHARLOTTE MASON PHD — TRUSTEE
  • DEVON JOHNSON PHD — TRUSTEE
  • DONNA HOFFMAN PHD — TRUSTEE
  • DREW MAY — CHAIR
  • ELISE JAMES-DECRUISE — TRUSTEE
  • ELIZABETH CORNISH — TRUSTEE
  • GERARD DAHER — VICE CHAIR & ASSISTANT TRE
  • GRETCHEN LITTLEFIELD — TRUSTEE
  • JAY SCHWEDELSON — TRUSTEE
  • JEANNIEY MULLEN — TRUSTEE
  • JERRY L NICHOLS — TRUSTEE
  • JIM KABAKOW — TRUSTEE
  • JOHN KELLY — TRUSTEE
  • JOHNATHAN HUTCHERSON — TRUSTEE
  • KEREL COOPER — TRUSTEE
  • LERZAN AKSOY — TRUSTEE
  • LES DINKIN — TRUSTEE
  • LIZ KISLIK — SECRETARY
relationships · 1

Who they work with

  • IMRC Network — Hosts the IMRC conference as a gathering for academics and digital marketing practitioners.
strategies · 2

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Academia-Industry Alignment Strategy
    methodology: academia-industry_collaboration
    By fostering collaboration between academic and industry professionals, we ensure marketing education evolves with workforce demands because ongoing dialogue aligns curricula with current industry standards and skill needs.
  • Experiential Learning Model
    methodology: experiential_learning
    By connecting students with industry professionals through hands-on learning events, we increase student engagement and workforce readiness because direct exposure to real-world, data-driven marketing practices bridges the gap between theory and practice.