named programs · 6 · from sources
What they call their work
Agentic Advertising Management Protocols (AAMP)
Framework for implementing agent services in advertising ecosystems using containerized architectures
Global Privacy Protocol (GPP)
Protocol designed to streamline transmission of privacy, consent, and consumer choice signals across markets
OpenRTB
Programmatic real-time bidding protocol for digital advertising transactions
Safe Ad Container (SHARC)
Standardized API enabling interactive ads to be served securely across environments without accessing sensitive user data
VAST
Video Ad Serving Template for structuring ad tags that serve ads to video players
ads.txt / apps-ads.txt, sellers.json, SupplyChain object
Transparency specifications enabling buyers to see all parties involved in selling or reselling a bid request
activities · 4 groups
What they do
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Industry Standards Development and Management 4 activities
- Development and maintenance of global technical standards for digital advertisingDevelops and maintains global, open, and interoperable technical standards for the digital advertising ecosystem, including OpenRTB, VAST, ads.txt, sellers.json, GPP, OM SDK, Trusted Server, PAIR, ADMaP, MRAID, and others, to ensure consistency, security, privacy, and efficiency across platforms and markets.
- Facilitation of member-driven working groups for standards developmentHosts and supports collaborative working groups composed of member organizations to develop industry standards, technical specifications, and open-source software, enabling collective input and recognition in the evolution of digital advertising technologies.
- Operation of direct technical services and tools for industry useProvides free and subscription-based technical services and tools—including the Transparency Center API, Supply Chain APIs, Open Measurement SDK, VAST Tag Validator, Spider and Robot list, AdBlock Detection Script, SKAdNetwork ID list, and centralized Tools Portal—to enhance transparency, measurement, fraud prevention, and compliance in digital advertising.
- Provision of implementation support tools and code repositoriesCreates and maintains code libraries, test platforms, GitHub repositories (via Tech Lab Codebank), and validation tools such as the VAST Tag Validator to support implementation, compatibility testing, and adoption of IAB technical standards.
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Professional Development and Standards in Marketing and Communications 1 activity
- Advocacy and public representation on emerging advertising technologiesRepresents the organization at industry events and in public forums on topics including agentic advertising, Trusted Server, LLM Content Monetization Protocols (CoMP), CTV programmatic advertising, and privacy standards to promote adoption and regulatory alignment.
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Professional Networking Events 1 activity
- Hosting of educational and networking events for membersOrganizes annual and monthly educational sessions, summits, and technical symposia—including Privacy and Addressability, Signal Shift Europe, Connected TV, and International Summit events—along with member networking opportunities and complimentary speaking slots to promote knowledge sharing and collaboration across the digital advertising ecosystem.
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Uncategorized 1 activity
- Management of public comment processes for standard developmentConducts structured public comment periods lasting 30–45 days on proposed specifications and guidance documents, allowing external stakeholders to submit feedback via email before finalizing and announcing standards.
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financials · form 990 · fy2024
revenue
Total revenue$10.20M
Contributions & grants$50K0%
Program service revenue$10.15M100%
Investment income$00%
Other revenue$0
expenses
Total expenses$9.85M
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits$5.81M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$12.49M
Cash$8.28M
Investments$0
Liabilities$6.45M
Net assets$6.04M
Liquid reserves10.1 mo
3 years on record · 2020–2024 · YoY revenue +0.3%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 8
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| ANTHONY KATSUR | CEO, TECH LAB, PRESIDENT OF BOARD | 40 | $887K |
| JILL P WITTKOPP | VP, PRODUCT | 40 | $301K |
| JARRETT WOLD | VP, MEMBER SOLUTIONS & SERVICES | 40 | $298K |
| ROWENA LAM | SR. DIRECTOR, PRIVACY & ADRESS | 40 | $269K |
| MICHAEL J HAHN | EVP, GENERAL COUNSEL | 40 | $229K |
| MAYANK MISHRA | SR. DIRECTOR, ENGINEERING | 40 | $227K |
| HILLARY JOY SLATTERY | SR. DIRECTOR PROGRAMMATIC, PRODUCT | 40 | $223K |
| MINA PAJEVIC | DIR, MEMBERSHIP & BUSINESS OPS, SECRETARY | 40 | $152K |
board members · 17
- ALEKSANDR REBRIKOV — DIRECTOR
- ARTUR SOUZA — DIRECTOR
- BILL SIMMONS — DIRECTOR
- BOSKO MILEKIC — DIRECTOR
- CHRIS RECORD — DIRECTOR
- CURT LARSON — DIRECTOR
- DARIEN FORD — DIRECTOR
- DAVID BUONASERA — DIRECTOR
- DAVID COHEN — EX COMM
- DAVID KAUFMAN — DIRECTOR
- DEREK NICOL — DIRECTOR
- GARETH DAVIES — DIRECTOR
- GEORGE PANAGOPOULOS — DIRECTOR
- GIL SOMMER — DIRECTOR
- GIOVANNI GARDELLI — DIRECTOR
- KEN WEINER — DIRECTOR
- MANNY PUENTES — DIRECTOR
relationships · 39
Who they work with
- Ad-ID Partner — Collaborates on initiatives related to digital advertising standards and interoperability.
- Addressability and Privacy Enhancing Technologies (PETs) Working Group Partner — Collaborates with the Addressability and PETs Working Group to develop secure, privacy-preserving identity and measurement standards such as PAIR and ADMaP.
- Advanced TV Working Group Partner — Collaborates with the Advanced TV Working Group to develop standards for advanced TV advertising, including SIMID and VAST.
- Agentic Working Group Partner — Collaborates with the Agentic Working Group to develop the Agentic Real Time Framework (ARTF) for agent-based services in programmatic advertising.
- Coalition for Better Ads (CBA) Partner — Partners on initiatives to improve digital advertising experiences and measurement.
- Curation Partner — Includes Curation as a current critical initiative within the European Communication Group's focus areas.
- Deals API Partner — Develops and supports the use of Deals API for programmatic advertising transactions.
- Deals API Working Group Partner — Collaborates with the Deals API Working Group to standardize the communication of negotiated deal terms in programmatic advertising.
- Digital Advertising Alliance (DAA) Partner — Collaborates on consumer privacy and data transparency initiatives.
- DoubleClick Partner — Former employer of CEO Anthony Katsur and referenced in leadership background, indicating industry alignment.
- ECAPI Partner — Develops and maintains the Enhanced Content Authorization and Protection Interface (ECAPI) for content protection.
- Global Privacy Protocol Partner — Collaborates on the development and implementation of privacy standards for digital advertising.
- Global Privacy Working Group Partner — Collaborates with the Global Privacy Working Group to develop privacy-related standards including GPP, US State Signals, and the Data Deletion Request Framework.
- Gravatar Partner — Used for member profile images on the IAB Tech Lab website.
- IAB Tech Lab Members Network — Collaborates with members on the development of technical standards and initiatives such as Trusted Server and CoMP.
- IAB Tech Lab Members Partner — Collaborates with member organizations through working groups to develop ad tech standards and software.
- Interactive Advertising Bureau (IAB) Network — Member companies of the U.S. IAB are automatically members of the IAB Tech Lab.
- Interactive Advertising Bureau (IAB) Network — Member organization collaborating on digital advertising standards
- LLM CoMP Initiative Partner — Engages with the LLM Content Monetization Protocols (CoMP) initiative to advance standards for AI-generated content monetization.
- Law Firms in Residence Partner — Provides exclusive access to legal and regulatory presentations from law firms in residence
- Live Events with LEAP Partner — Works on Live Events with LEAP as a critical initiative for advancing live event advertising standards in Europe.
- Media Rating Council (MRC) Partner — Works together on cross-media measurement and advertising standards.
- Nexstar Partner — Former employer of CEO Anthony Katsur; indicates industry collaboration through leadership ties.
- OM SDK Partner — Provides Open Measurement Software Development Kit for standardized ad measurement across platforms.
- Programmatic Supply Chain Working Group Partner — Collaborates with the Programmatic Supply Chain Working Group to develop foundational programmatic advertising standards such as OpenRTB, AdCOM, and ads.txt.
- Safe Ad Container Working Group Partner — Collaborates with the Safe Ad Container Working Group to develop the SHARC API for secure ad containerization across environments.
- Say Media Partner — Former employer of EVP Shailley Singh, reflecting cross-organizational industry engagement.
- Signal Shift Europe Partner — Co-branded or affiliated event bringing IAB Tech Lab’s Privacy and Addressability programming to the EU
- Spiders and Bots Partner — Offers member discounts to the Spiders and Bots program.
- Supply Chain API Partner — Offers discounted access to the Supply Chain API for members.
+ 9 more
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Collaborative, Member-Driven Standards Developmentmethodology: collaborative_standards_developmentBy convening member organizations in working groups to co-develop technical standards, the organization produces more widely adopted and trusted solutions, because collective expertise and shared ownership increase industry buy-in and alignment.
- Early Intelligence and Regional Feedback Integrationmethodology: early-intelligence-outreachBy providing early access to emerging standards and integrating regional stakeholder feedback into global development processes, the organization increases real-world relevance and adoption readiness, because proactive planning and localized input reduce implementation barriers and alignment gaps.
- Interoperable Open Standards for Efficiency and Trustmethodology: interoperable standards adoptionBy developing open, interoperable technical standards, the organization reduces operational friction and custom integration costs across the digital advertising ecosystem, because common protocols enable consistent, scalable, and auditable interactions between diverse vendors and platforms.
- Open Source and Transparent Standardizationmethodology: standards-through-open-source-codeBy developing standards through open source code and democratizing access to technical knowledge, the organization accelerates innovation and trust, because transparency enables broader scrutiny, faster iteration, and lower barriers to entry.
- Privacy and Security by Design in Standardizationmethodology: privacy-preserving-measurementBy embedding privacy-enhancing technologies and secure data practices into the foundation of technical standards, the organization enables responsible innovation and regulatory compliance, because privacy and security are treated as systemic requirements rather than add-ons.