irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $200KEDUCATION - PPMNY EDUCATES DIVERSE RESIDENTS AND COMMUNITIES ABOUT THE ROLE OF FOOD IN PROMOTING HEALTH OR DISEASE - AND THE BASICS OF A HEALTH-PROMOTING PLANT-BASED DIET - TO ADVANCE BOTH KNOWLEDGE AND SKILLS THROUGH A WIDE VARIETY OF EVENTS AND EXPERIENTIAL PROGRAMS, IN-PERSON AND ONLINE, OFFERED BOTH TO THE PUBLIC AND PRIVATELY THROUGH PARTNER ORGANIZATIONS.
- #2 $126KAWARENESS - PPMNY RAISES AWARENESS ABOUT THE DRAMATIC HEALTH BENEFITS OF EATING A NUTRIENT-RICH DIET OF WHOLE PLANT FOODS THROUGH STRATEGIC OUTREACH, VIRTUAL CONTENT DEVELOPMENT, INTRODUCTORY PROGRAMMING, AND PARTNERSHIP BUILDING WITH OTHER ORGANIZATIONS.
named programs · 4 · from sources
What they call their work
Community Outreach and Education Events
Workshops, film screenings, market tours, and health fairs offered in partnership with community organizations to promote plant-based nutrition.
Food for Life Nutrition and Cooking Classes
Year-round public and private classes teaching nutrition science and hands-on cooking skills, focusing on whole plant foods and disease prevention.
Peer Mentorship and Support Groups
One-on-one peer mentoring and group support circles for individuals undergoing dietary change, providing guidance and community connection.
Plant Powered Jumpstart
Multi-week dietary change program in English and Spanish that supports participants in transitioning to a whole food, plant-based lifestyle through education, meal planning, and peer mentorship.
activities · 4 groups
What they do
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Plant-Based Nutrition Education & Support Programs 5 activities
- Deliver educational programs on whole food, plant-based nutritionOffers nutrition and cooking classes, market tours, workshops, and experiential events to build knowledge and skills in plant-based living. These programs are delivered in person and online, often in collaboration with partner organizations, and include structured curricula such as the Food for Life program.
- Facilitate access to plant-based meals through restaurant partnershipsOperates the Plant Powered Plates program, which recruits and collaborates with restaurants in the New York metropolitan area to offer whole food, plant-based meal options to the public.
- Produce and distribute educational resources on plant-based nutritionMaintains a YouTube library, livestream series ("Heart to Healthy Heart"), curated resource lists, recipes, meal plans, and email newsletters to support plant-based living. These resources cover nutrition across life stages, disease prevention, and practical lifestyle tips.
- Provide peer mentorship and support groups for plant-based lifestyle adoptionOffers one-on-one mentorship, group mentoring, and weekly virtual Lifestyle Support Circles with up to 6 participants meeting for 6–8 weeks. These services are designed to support individuals transitioning to and maintaining a plant-based lifestyle.
- Run the Plant Powered Jumpstart program for dietary transitionOperates a structured 21-day lifestyle change program that provides educational support, peer mentorship, and accountability to help individuals adopt a whole food, plant-based diet. The program is offered in multiple languages and has enrolled over 600 participants.
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Food Policy Advocacy & Nutrition Education 1 activity
- Conduct community outreach and public awareness campaignsRaises awareness about the health benefits of whole food, plant-based nutrition through outreach at fairs, festivals, film screenings, and informational tables. Activities include nutrition education and food-label literacy initiatives.
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Vegan Advocacy & Community Engagement 1 activity
- Host community-building events for plant-based lifestyle supportOrganizes regular social events such as potlucks, dinner gatherings, and meals at local restaurants to foster community and support long-term adherence to a plant-based lifestyle.
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Volunteer Engagement and Capacity Support 1 activity
- Train and support volunteer network for program deliveryHosts monthly online meetings for volunteers, offers a 5-hour mentor training program multiple times per year, and maintains a trained network of approximately 90 peer mentors to deliver programs such as Food for Life and lifestyle support circles.
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financials · form 990 · fy2024
revenue
Total revenue$746K
Contributions & grants$548K73%
Program service revenue$195K26%
Investment income$00%
Other revenue$3K
expenses
Total expenses$782K
Program expenses86%
Admin / overhead12%
Fundraising2%
Salaries & benefits$473K
Grants paid out$740
Largest expense lineCompensation
balance sheet
Total assets$93K
Cash$38K
Investments$0
Liabilities$38K
Net assets$55K
Liquid reserves0.6 mo
5 years on record · 2020–2024 · YoY revenue -15.7%
leadership · form 990 part vii · fy2024
Who runs it
board members · 12
- ANTHONY MASIELLO NBC-HWC — TREASURER
- CLAUDINE SMITH MD MPH — DIRECTOR
- COREY STERN JD — DIRECTOR
- DANIEL LOWEN — DIRECTOR
- GWYN WHITTAKER — DIRECTOR (FROM JAN 2025)
- JACQUIE TALBOTT — DIRECTOR (FROM JUN 2025)
- LIANNA LEVINE REISNER — PRESIDENT
- LIVIA FOO — DIRECTOR (FROM JUN 2025)
- LOUISE MERRIMAN MS RD CDN — DIRECTOR
- LYNN DIAMOND — SECRETARY
- MICHELLE LOY MD DIPABLM DIPABOIM — DIRECTOR (FROM JUN 2025)
- WENDY SAX — DIRECTOR
relationships · 45
Who they work with
- American College of Lifestyle Medicine Network — Member of the American College of Lifestyle Medicine, a professional society advancing lifestyle medicine as a standard of care.
- American College of Lifestyle Medicine Partner — Collaborates with and promotes the resources of the American College of Lifestyle Medicine to support plant-based nutrition in clinical practice.
- Anthony Spino Partner — Lifestyle Mentorship Coordinator facilitating mentorship program
- Aunts et Uncles Partner — Participating restaurant offering Plant Powered Plates in Brooklyn
- Brooklyn Blend Partner — Participating restaurant with multiple locations offering Plant Powered Plates in Brooklyn
- Busy Bee Organics Partner — Participating restaurant offering Plant Powered Plates in Jersey City Heights, NJ
- Cafe Massawa Partner — Participating restaurant offering Plant Powered Plates in Manhattan
- Candle Cafe Partner — Participating restaurant offering Plant Powered Plates in Manhattan
- Caravan of Dreams Partner — Participating restaurant offering Plant Powered Plates in Manhattan
- Community-Based Organizations Partner — Hosted in-person cooking classes and nutrition education programs.
- District Saigon Partner — Participating restaurant offering Plant Powered Plates in Queens
- Electric Beets Partner — Participating restaurant offering Plant Powered Plates in Brooklyn
- Facebook Partner — Uses Facebook groups in English and Spanish to facilitate community conversation and peer support.
- Fieldtrip Partner — Participating restaurant with locations in Harlem and Midtown Manhattan offering Plant Powered Plates
- Food for Life Partner — PPMNY maintains a network of trained individuals to deliver the Food for Life program.
- Ginjan Cafe Partner — Participating restaurant with locations in Harlem and Bed-Stuy offering Plant Powered Plates
- Goodsugar Partner — Participating restaurant offering Plant Powered Plates on the Upper East Side, Manhattan
- Healthcare Organizations Partner — Hosted in-person cooking classes and nutrition education programs.
- Le Botaniste Partner — Participating restaurant with 8 locations in Manhattan, Brooklyn, and Long Island offering Plant Powered Plates
- Lifestyle Medicine Network — Aligns with the Lifestyle Medicine movement, which promotes whole food, plant-predominant nutrition as a core pillar of healthcare.
- May Kaidee Partner — Participating restaurant offering Plant Powered Plates in Manhattan
- Michael Greger, MD Partner — Recommends the Daily Dozen framework developed by Dr. Michael Greger to guide plant-based nutrition.
- Musette Wine Bar Partner — Participating restaurant offering Plant Powered Plates in Harlem, Manhattan
- NYC Department of Health Partner — Collaborates with HealthyNYC, an initiative of the NYC Department of Health, to advance community health through plant-based nutrition.
- NYC Health + Hospitals Partner — Directs patients to NYC Health + Hospitals’ Plant-Based Lifestyle Medicine programs for clinical care and supports collaboration with their providers.
- Older Adult Centers Partner — Hosted in-person cooking classes and nutrition education programs.
- Pasa Pasa Partner — Participating restaurant offering Plant Powered Plates in Brooklyn
- Physicians Committee for Responsible Medicine Partner — Partners with and references the Physicians Committee for Responsible Medicine for clinician education and patient resources on plant-based diets.
- Physicians Committee for Responsible Medicine Partner — Partners with the Physicians Committee for Responsible Medicine through its Building Healthy Communities initiative to promote plant-based nutrition.
- Plant Powered Jumpstarts Partner — Collaborates on structured nutrition programs to promote whole food, plant-based eating.
+ 15 more
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Evidence-Based Nutrition Education with Behavioral Supportmethodology: evidence-based_nutrition_educationBy combining scientific literacy about the physiological impacts of food with practical tools and self-compassion, we produce sustainable dietary change because understanding mechanism and aligning with personal motivation increases adherence.
- Food-as-Medicine Clinical Interventionmethodology: food-is-medicineBy using whole food, plant-based nutrition as a clinical intervention, we prevent, manage, and reverse chronic disease because food directly influences metabolic, cardiovascular, and oncological health pathways.
- Peer and Community-Based Behavior Change Modelmethodology: peer_support_modelBy leveraging peer mentorship, shared storytelling, and community integration, we sustain adoption of plant-based lifestyles because social support and relatable lived experience reduce isolation and increase accountability.