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GREEN MONDAY FOUNDATION USA

New York, NY · EIN 300943540 · Form 990EZ · FY2024 · NTEE C30 · Environment · Micro (<$100K) · greenmondayus.org
revenue
$19K
expenses
$4K
net assets
$-680
employees
mission · from form 990

CHARITABLE AND EDUCATIONAL PURPOSES TO FOSTER, SUPPORT, AND PROMOTE THE PROTECTION AND PRESERVATION OF THE NATURAL ENVIRONMENT, THE CONSERVATION OF NATURAL RESOURCES AND THE EDUCATION OF THE GENERAL PUBLIC WITH RESPECT TO ENVIRONMENTAL CONSERVATION, PRESERVATION, PROTECTION, AND RELATED ISSUES.

profile · synthesized from sources

The website content describes a Japanese-language commercial product page for "Shinsei Pants NEW ZERO," a therapeutic undergarment designed to alleviate back pain and improve posture, sold by a Japanese company. It includes customer testimonials, pricing, and purchase information. This is unrelated to the environmental mission of Green Monday Foundation USA.

named programs · 1 · from sources

What they call their work

Shinsei Pants NEW ZERO
Therapeutic undergarment designed to support the pelvis and reduce lower back pain through posture correction and muscle support
activities · 3 groups

What they do

  • Food Policy Advocacy & Nutrition Education 3 activities
    • Advocating for institutional commitments to plant-based meals
      Leads advocacy campaigns to secure institutional commitments to increased plant-based meal offerings, such as achieving a pledge from UCLA dining services for 50% plant-based meals by 2027 and daily plant-based options in the Fremont Union High School District.
    • Implementing plant-based menu initiatives in partnership with institutions
      Helps organizations adopt weekly plant-based menu options through collaboration with food vendors and institutional partners, including schools, universities, and corporations. These efforts have influenced the dining choices of approximately 250,000 people.
    • Providing educational tools on food choices and environmental impact
      Distributes educational resources to raise public awareness about the environmental consequences of dietary habits, particularly the American diet, as part of promoting sustainable living.
  • Vegan Advocacy & Community Engagement 1 activity
    • Conducting public engagement campaigns for plant-based diets
      Organizes fellow-led campaigns and initiatives like Veganuary at institutions such as UCLA, resulting in 68 individuals taking vegan pledges and broader shifts in public eating behavior.
  • Uncategorized 1 activity
    • Measuring and reporting environmental benefits of plant-based food adoption
      Tracks and reports cumulative environmental savings from program participation, including 7,948,041 gallons of water, 216,726 square feet of forest, 289,060 pounds of grain, and 144,530 pounds of CO2 emissions reduced.
financials · form 990EZ · fy2024
revenue
Total revenue$19K
Contributions & grants$19K100%
Program service revenue
Investment income
Other revenue
expenses
Total expenses$4K
Program expenses
Admin / overhead
Fundraising
Salaries & benefits$0
Grants paid out
balance sheet
Total assets$3K
Cash
Investments
Liabilities
Net assets$-680
5 years on record · 2020–2024 · YoY revenue +375.0%
leadership · form 990 part vii · fy2024

Who runs it

board members · 3
  • Ng Jenny Wing Sum — Treasurer and Director
  • Yeung Chun Ip David — President and Director
  • Yeung Tak Ip — Secretary and Director
relationships · 15

Who they work with

  • 50by40 Partner — Hannah Kinder is a partner with 50by40
  • 50by40 Partner — Partner organization working toward reducing animal product consumption by 50% by 2040.
  • Climate Interactive Partner — Hannah Kinder is a trained ambassador for Climate Interactive's En-ROADS Simulator
  • DefaultVeg Partner — Collaborates on making vegetarian options the default in food service settings.
  • FFAC Partner — Strategic partner in promoting plant-based food adoption and sustainability.
  • Factory Farming Awareness Coalition Partner — Manages the Green Monday US program
  • Food & Climate Alliance Partner — Hannah Kinder is a partner with the Food & Climate Alliance
  • Food and Climate Alliance Partner — Collaborates on initiatives linking food choices to climate impact.
  • Fremont Union High School District Partner — Partnered with fellows to implement daily plant-based meal options.
  • Friends of the Earth Partner — Partner in advancing environmental sustainability through food system reform.
  • Green Monday Network — Green Monday US is a division of Green Monday, a Hong Kong-based organization
  • Healthy School Food Coalition Partner — Hannah Kinder is a partner with the Healthy School Food Coalition
  • MIT Partner — Hannah Kinder is a trained ambassador for MIT’s En-ROADS Simulator
  • UCLA Partner — Site of student-led campaigns resulting in plant-based dining commitments and Veganuary initiatives.
  • food vendors Partner — Collaborates with food vendors to implement plant-based menu options.
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Institutional Engagement for Systems Change
    methodology: institutional-engagement
    By partnering with schools and corporations, we institutionalize plant-based eating within existing sustainability frameworks, because embedding behavior change in organizational policy creates lasting impact beyond individual choice.
  • One-Day Plant-Based Adoption Model
    methodology: plant-based adoption
    By encouraging one day per week of plant-based eating, we drive collective behavior change that scales into significant environmental impact, because widespread small shifts are more adoptable and sustainable than all-or-nothing demands.
  • Student-Led Leadership Development
    methodology: student-led leadership development
    By training students to lead campaigns against factory farming, we cultivate long-term movement engagement, because peer-led leadership builds agency, reach, and career pathways in environmental advocacy.