named programs · 5 · from sources
What they call their work
Actions Directory
A curated collection of concrete advocacy tasks such as petitions, calls, outreach, and campaign support that users can browse, save, and complete through the platform.
Events Directory
A centralized database of pro-animal events including local gatherings, virtual meetups, and major conferences, enabling users to connect with the animal advocacy movement.
Organizations Directory
A global database of animal advocacy groups ranging from large nonprofits to grassroots collectives and Meetup groups, helping users find organizations to join or support.
Resource Hubs
Thematic directories connecting users to job boards, funding opportunities, training courses, research sources, and burnout prevention resources relevant to animal advocacy.
Weekly Newsletter
A regular update highlighting upcoming events, new resources, and advocacy opportunities to keep subscribers engaged with the animal movement.
activities · 4 groups
What they do
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Vegan Advocacy & Community Engagement 3 activities
- Distributing outreach materials to promote animal advocacyProduces and distributes print-ready outreach materials such as flyers and business cards to raise awareness about factory farming and support recruitment into the animal advocacy movement.
- Facilitating community connections and collaboration among animal advocatesEnables connections among individuals who care about animals through monthly virtual meetups, online gatherings, and regional team meetings, fostering friendship, mentorship, collaboration, and campaign coordination. Includes events for vegans, volunteers, and regional advocates such as those in the Bay Area.
- Operating online platform and newsletter to connect individuals with animal advocacy events and resourcesOperates a free online platform, mobile app, and weekly newsletter to connect individuals with pro-animal events, groups, resources, and advocacy opportunities, including local, virtual, and large-scale events. The platform includes a searchable directory of animal advocacy organizations and curated event listings.
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Animal Protection Advocacy & Campaigns 3 activities
- Hosting national conference and educational programming for animal advocatesOrganizes an annual national conference that brings together volunteers, advocates, and animal welfare organizations to improve animal and human lives. The conference includes education and training on animal issues and citizen advocacy methods such as lobbying and community engagement.
- Organizing virtual advocacy events to advance animal welfare commitmentsOrganizes virtual events aimed at urging companies to fulfill cage-free egg commitments and end the caging of hens, engaging advocates in targeted corporate accountability efforts.
- Training advocates for animal protection policy and legislative changeProvides training and education to advocates to support and enact animal protection policies and legislation at local, state, and federal levels, building capacity for effective citizen advocacy.
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Spiritual Development & Meditation Programs 1 activity
- Hosting skill-building and mindfulness events for advocatesHosts public speaking events to help vegans develop communication skills and support animal advocacy, as well as monthly online meditation sessions focused on veganism, compassion, and mindfulness, featuring silent meditation and group sharing.
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Nonprofit Capacity Building Services 1 activity
- Providing nonprofit governance education for animal advocacy organizationsHosts webinars on the legal and practical aspects of nonprofit board-executive director relationships, including trust-building, conflict navigation, and governance dynamics, to strengthen organizational effectiveness in the animal advocacy sector.
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financials · form 990EZ · fy2024
revenue
Total revenue$145K
Contributions & grants$145K100%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$68K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits$16K
Grants paid out$0
balance sheet
Total assets$85K
Cash—
Investments—
Liabilities—
Net assets$85K
1 years on record · 2024–2024
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| Steven Rouk | President | 40 | $15K |
board members · 1
- Tais Toledo — Board Member (term end Dec 2024)
relationships · 25
Who they work with
- Animal Activism Mentorship Partner — Collaborated on a video discussing how connecting activists increases impact for animals.
- Animal Advocacy Careers Partner — Partners by featuring job board and career course offerings on CFA's platform.
- Animal Charity Evaluators Partner — Collaborates by featuring ACE's resources, including course roundups and donation research, within CFA's resource directory.
- Animal Justice Academy Partner — Engaged in media collaboration through an interview with founder Steven Rouk on the power of connecting animal advocates.
- Animal Rights Coalition Partner — Co-organizes events with Connect For Animals.
- Bumble BFF Partner — Referenced as a model for peer-to-peer connection among animal advocates.
- Compassion Consortium Partner — Collaborates with or is affiliated with the Compassion Consortium in hosting the Vegan Meditation program.
- Effective Altruism Consulting Network Partner — Participated in an article and interview with founder Steven Rouk on navigating value drift as a high-income professional.
- Hope For The Animals Podcast Partner — Appeared in a podcast episode discussing vegan community connection with founder Steven Rouk.
- Humane World for Animals Partner — Co-organizes the Taking Action for Animals conference.
- HumanePro Partner — Co-organizes the Taking Action for Animals conference.
- Jamie's Corner Podcast Partner — Featured in a podcast interview with founder Steven Rouk about Connect For Animals.
- LinkedIn Partner — Referenced as a model for professional networking and skills-based advocacy engagement.
- Meetup.com Partner — Referenced as a model for event-based community building within the animal advocacy space.
- POINT Partner — Uses POINT platform for event registration and management for volunteer gatherings.
- Sentient Media Partner — Partners by featuring Sentient Media's training courses and resources on CFA's platform.
- The Good Food Institute Partner — Collaborates by featuring GFI's career portal and open-access science course in CFA's resource directory.
- The Humane League Partner — CONNECT FOR ANIMALS INC collaborates with The Humane League Bay Area Team to host monthly volunteer meetings.
- The Humane League Partner — Co-hosts virtual events and aligns with The Humane League's mission to end animal abuse in food production.
- UnchainedTV Partner — Featured in media coverage discussing Connect For Animals as a platform for vegans and animal advocates.
- Utah Animal Rights Coalition (UARC) Partner — Co-organizes events with Connect For Animals.
- VegKins Partner — Co-organizes events with Connect For Animals.
- Vegan Toastmasters Partner — Co-organizes public speaking events with CONNECT FOR ANIMALS INC to support vegan advocacy and skill development.
- Vegan University Partner — Co-organizes events with Connect For Animals.
- connectforanimals.com Partner — Encourages partners to link to connectforanimals.com via website logos and social icons to drive traffic and engagement.
strategies · 4
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Connection-First Movement Buildingmethodology: connection-firstBy fostering personal and community connection, the organization enables sustained engagement and collective action in animal advocacy, because relational bonds are foundational to long-term movement participation and behavior change.
- Corporate Change via Public Mobilizationmethodology: corporate-engagementBy mobilizing public pressure through coordinated advocacy, the organization secures and enforces corporate policy changes, because market actors respond to visible consumer demand and reputational risk.
- Digital Infrastructure for Advocate Coordinationmethodology: movement_infrastructureBy centralizing access to events, organizations, and action opportunities through a digital platform, the organization increases participation and coordination in the animal advocacy movement, because low-friction connectivity enables broader and more effective grassroots mobilization.
- Empowerment Through Skill-Building and Peer Engagementmethodology: empowering-volunteersBy training individuals in communication, organizing, and advocacy skills while fostering peer-to-peer outreach, the organization amplifies impact, because empowered volunteers with practical tools and social support are more effective and sustained in advancing systemic change.